Using SEO To Attract The Right Audience
Captivate + Convert with Christy Cegelski
English - May 17, 2021 04:00 - 37 minutes - 26.1 MB - ★★★★★ - 44 ratingsEntrepreneurship Business copywriting content marketing marketing branding enrepreneurship mindset business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“A lot of people focus on just being on page one… but you also have to rank for the right phrases”
— Per Andreasen
Want to take your SEO to OMG?
My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters.
Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener!
If you want to drive more targeted traffic to your website, SEO is the way to go. It’s the practice of taking into account what people search for when you’re writing copy and coming up with your marketing strategy.
By upleveling your SEO, you can actually move your webpages up in Google search rankings, making it easier for your best-fit customers to find you (you won’t reach many of them if you don’t show up in the first five pages of results).
There are a few things you have to think about when coming up with your strategy: what keywords do your ideal clients use when searching for services similar to yours? Which keywords perform the best? How many of them should you use in your copy?
And, importantly, how do you niche down and position yourself as a leader in your space?
Yes, SEO seems intimidating and technical, but Per breaks it down into easily digestible bites. This episode is perfect for both SEO beginners and those looking to upgrade their skills.
Hit play and find a new way to work! You’ll learn:
> How to use meta descriptions to convert people from seeing your search result to visiting your site
> How to refresh + upgrade your older content to attract new readers
> Tools + software you can use to upgrade your SEO more easily
Subscribe now and never miss a single episode!
About Per Andreasen
Per Andreasen ranks top 5 in the Google search for fitness copywriters. After working out for a decade, he fell deeply in love with no-nonsense businesses in the fitness industry — his dream clients.
Highlights:
01:32 Meet Per Andreasen
06:00 SEO: what and why
08:26 DIY or not?
09:19 Definitions
10:26 What your audience wants to know
12:30 Meta descriptions + titles
15:50 SEO Spider
17:50 Refresh old content
22:32 Writing tools
25:50 The Christy Questions
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PER ANDREASEN
https://www.instagram.com/strongestcopy
Answer the Public
Screaming Frog
https://www.screamingfrog.co.uk/seo-spider
SEM Rush
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with an optimized email sequence or landing page. Let’s take your copy from ho-hum to HELL YES!