How to Create a Quiz That Generates HOT Leads

People love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too.   

This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen.  

Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging. 

“People like instant gratification and they like self-centered stuff,” Christen says. “We like to talk about ourselves. We like people to help us, specifically, and we like to think that it’s gonna be quick… the quiz doesn’t solve the problem for them, but it’s something they can look at right away.” 

Basically, quizzes are a high-converting lead magnet for broader-based audiences that ALSO offers the opportunity for segmentation (and that means more powerful follow-ups)!

But you can’t just throw together any old quiz. Want to create a high-impact quiz that grabs your audience’s interest and asks just the right questions? Christen breaks it all down and keeps it super simple and super practical in this episode (and yes, she DOES dive into the tech side of things). Let’s get started!

Hit play and find a new way to work! In this episode, you’ll learn:  

>  What micro-commitments are — and how you can build them into your marketing strategy.  

>  How to come up with a quiz topic aligned with your offer.  

>  How to create personalized automated follow-ups that help lead to next steps.  

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About Christen Schneider: Through her marketing agency, Christen Schneider works with creative business owners and leadership teams to hone in on client-focused, story-driven, can’t-ignore marketing, with a focus on copywriting and tech. She is an authority on using quizzes for list-building and lead generation.

Highlights:‌ ‌  

01:37  Meet Christen Schneider

04:06  Why are quizzes so powerful?

06:02  Broader-based audiences

06:46  Deciding on a quiz topic

10:17  Quality v. quantity

10:56  Automated follow-ups

16:49  You don’t need a “cool” topic

18:20  The tech tools

23:20  Christen’s services

24:45  Paid or organic?

25:41  The Christy Questions  

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