Business Wars
632 episodes - English - Latest episode: 9 days ago - ★★★★★ - 12.2K ratingsNetflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.
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Episodes
The Raisin Cartels - Gambling the Future | 3
November 27, 2019 10:00 - 21 minutes - 19.9 MBIn the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It’s the first time the two men have been able to appeal directly to the farmers themselves. The farmers must decide whether to follow Sun-Maid’s plan for a lower price for their raisins but a more robust market overall -- or stand by the R.B.A. and a h...
The Raisin Cartels - A New Sheriff in Raisin Land | 2
November 25, 2019 10:00 - 22 minutes - 20.2 MBFacing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As t...
The Raisin Cartels: A Desperate Brotherhood | 1
November 20, 2019 10:00 - 23 minutes - 21.2 MBThe humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat industry. In the early 20th century a few wealthy raisin growers decided to form a collective called Sun-Maid. After the government mandated that 85% of growers join the collective, Sun-Maid executives used violen...
Business Wars Goes Global
November 19, 2019 17:49 - 1 minute - 1.28 MBSubscribe today at the links below: - Portuguese - wondery.fm/BWPortuguese - Spanish - wondery.fm/BWSpanish - French - wondery.fm/BWFrench - German - wondery.fm/BWGerman
Chocolate and Sustainability | 7
November 18, 2019 10:00 - 28 minutes - 26.3 MBGrowing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's chocolate demands. The Washington Post reports that in 2017, 40 football fields of tropical forests were lost every minute, spurred by the demand for cocoa and other goods like soybeans and palm oil. We conclude our series Hershey vs Mars ...
Hershey vs Mars - Global Chocolate Domination | 6
November 13, 2019 10:00 - 25 minutes - 23.2 MBIt’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast. Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s...
Introducing : NPR'S THE INDICATOR
November 11, 2019 14:00 - 10 minutes - 9.7 MBAre you curious to know why China is starting to import rice from the US? Or why the thermostat in the office affects productivity of men and women differently? On NPR's daily economics podcast The Indicator from Planet Money, hosts Stacey Vanek Smith and Cardiff Garcia use humor and storytelling to shed light on the economic stories of the day. It’s like getting to understand a complicated slice of the economy every episode, in under ten minutes. Listen every afternoon.
Hershey vs Mars - A Chocolate Rolls Royce | 5
November 11, 2019 10:00 - 23 minutes - 21.8 MBIt’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way. But what neither company knows is that a tempting opportunity from...
Hershey vs Mars - Mars Attacks! | 4
November 06, 2019 10:00 - 24 minutes - 22.6 MBIt’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team. The question is: can Hershey shake off its docile ways in time t...
Hershey vs Mars - A Candy-Coated Prayer | 3
November 04, 2019 10:00 - 25 minutes - 23.2 MBIt’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer. First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey. But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player. Support us by supportin...
Hershey vs Mars - Blast Off | 2
October 30, 2019 09:00 - 23 minutes - 21.4 MBIt’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business. That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey. But all that’s going to change when a family feud spawns ...
Hershey vs Mars - Chocolate Town | 1
October 28, 2019 09:00 - 26 minutes - 24.4 MBIt’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business. He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay. But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a swee...
Wondery Presents Bad Batch
October 24, 2019 09:00 - 5 minutes - 5.34 MBIn Wondery's new series Bad Batch, host Laura Beil (Dr. Death) investigates the multi-billion dollar underregulated industry of stem cell therapy where greed and desperation collide. When a group of patients wind up in a Texas hospital in critical condition, the trail leads back to one stem cell company and its charismatic CEO. What happens when a supposed miracle cure leaves you worse off than before? Listen to Bad Batch at wondery.fm/BadBatchPod
Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7
October 23, 2019 09:00 - 28 minutes - 26.5 MBThe social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app has already been downloaded a billion times and boasts 500 million active users around the globe. We conclude our series on Facebook vs Snapchat with a look at the next big player in the social media game. Support us by supporting our sponsors! See Privacy Policy at htt...
Facebook vs Snapchat - Snapchat’s Comeback | 6
October 21, 2019 09:00 - 24 minutes - 22.5 MBIt’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook. As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want...
Facebook vs Snapchat - Stock Market Tailspin | 5
October 16, 2019 09:00 - 23 minutes - 21.1 MBIt’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting. But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion. Support us by supporting our sponsors! See Privacy P...
Introducing The Next Big Idea
October 15, 2019 08:30 - 8 minutes - 7.63 MBIdeas are coming at you every day from all directions. How can you process it all? You can start with The Next Big Idea. Host Rufus Griscom and legendary thought leaders Malcolm Gladwell, Adam Grant, Dan Pink, and Susan Cain, will be your personal “idea” curators. Open your mind and get ready for something big, because the right idea--at the right moment--has the power to transform your life. Listen now at http://wondery.fm/TNBIWondery
Facebook vs Snapchat - Facebook Fights Back | 4
October 14, 2019 09:00 - 22 minutes - 20.9 MBIt's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup. Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences. Support us by supporting our sponsors! ...
Facebook vs Snapchat - The Offer | 3
October 09, 2019 09:00 - 26 minutes - 24.1 MBIt’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying. Snapchat is gathering steam, but data leaks are hurting the company's credibility and Spiegel's reputation. To survive, they're going to have to do the hardest thing for a startup — grow up. Support us by supporting our sponsors! See Privacy Policy at https://art19...
Facebook vs Snapchat - Children of Privilege | 2
October 07, 2019 09:00 - 27 minutes - 25 MBIt's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet forever. Now he just has to graduate high school. Evan Spiegel, meanwhile, grows up rich and spoiled. He parties his way through high school and lands in a fraternity at Stanford. But things are about to get serious for Spiegel as Zuckerberg reache...
Facebook vs Snapchat - Vanishing Act | 1
October 02, 2019 09:00 - 26 minutes - 23.9 MBIt’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it. Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete wi...
WWF vs WCW - The Future of Pro Wrestling | 7
September 30, 2019 09:00 - 26 minutes - 24.3 MBWorld Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. Shoemaker joins us to talk about whether or not these new companies can succeed against Vince McMahon's behemoth and what it means to be the best professional wrestler in the world. Support us by supporting our sponsors...
WWF vs WCW - Down for the Count | 6
September 25, 2019 09:00 - 29 minutes - 27 MBIt’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers. WCW chief Eric Bischoff is determined to stop WWF’s comeback at all costs. But he’ll soon discover that his most dangerous enemy isn’t McMah...
WWF vs WCW - Shock Tactics | 5
September 23, 2019 09:00 - 26 minutes - 24.6 MBIt’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers. But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. B...
WWF vs WCW - New World Order | 4
September 18, 2019 09:00 - 25 minutes - 23.4 MBIt’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand. And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion wor...
Introducing The Lead: Your New Daily Sports Fix
September 17, 2019 08:30 - 7 minutes - 6.92 MBFrom Wondery and The Athletic, The Lead is the first daily sports podcast that will bring you one big story each day from The Athletic's all-star team of local and national sports reporters. Subscribe now to hear new episodes each weekday morning: http://wondery.fm/TheLeadED
WWF vs WCW - Prime Time | 3
September 16, 2019 09:00 - 25 minutes - 23.3 MBIt’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans. But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison. And now Turner wants to deliver a killer blow. A new Monday...
WWF vs WCW - Bulking Up | 2
September 11, 2019 09:00 - 26 minutes - 24.2 MBIt’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys. Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-p...
WWF vs WCW - Titan Rising | 1
September 09, 2019 09:00 - 29 minutes - 27.1 MBIt’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town. But his assault on the wrestling status quo will also make him a powerful enemy:...
Electric Bikes | 7
September 04, 2019 09:00 - 27 minutes - 25.2 MBHarley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Jou...
Harley and the Biker Wars - Live to Ride | 6
September 02, 2019 09:00 - 25 minutes - 23 MBBy the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand. In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new ...
Get Ready for College Football Season
August 29, 2019 08:30 - 6 minutes - 6.05 MBIf you’re a fan of all the pageantry and excitement that college football brings, then The Solid Verbal is the podcast for you. Join hosts Dan Rubenstein and Ty Hildenbrandt as they offer insights into each conference, game analysis, and plenty of commentary throughout the season and beyond. Start listening today at: http://wondery.fm/solidverbal
Harley and the Biker Wars - The Freedom Machine | 5
August 28, 2019 09:00 - 25 minutes - 23 MBIt’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys. Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Ha...
Harley and the Biker Wars - Japan Takes No Prisoners | 4
August 26, 2019 09:00 - 26 minutes - 24.2 MBIt’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. It’s a nightmare that will force the company to the edge of bankruptcy as the Japanese redefine the industry. Whether Harley can change with the changing times remains to be seen. On the literary front, writer Hunter Thompson canonizes the Hell...
Harley and the Biker Wars - Uneasy Riders | 3
August 21, 2019 09:00 - 19 minutes - 18 MBBy the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in ...
Harley and the Biker Wars - The Hog Is Born | 2
August 19, 2019 09:00 - 23 minutes - 21.8 MBIt’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, scrambling to distance itself from the deadly sport of board track racing and solidify its image as a respectable brand. Indian has its own image problem when Mexican rebel leader Pancho Villa starts leading charges on a Powerplus model. But when ...
Harley and the Biker Wars - The British Invaders | 1
August 14, 2019 09:00 - 24 minutes - 22.6 MBBy the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw bikers, disenfranchised WWII vets who love their Harleys—and love to cause trouble. It’s an association that conservative Harley owners can’t stand. And fierce competition is coming in from British bike makers. Triumph is chur...
The Latest from Business Wars Daily | 1
August 12, 2019 09:00 - 33 minutes - 30.8 MBA shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries you know and love — along with some you’ve never heard of before. This week, the latest and greatest of our weekday updates, including an unconventional entrant to the life insurance industry and how harnessing progressive values helped a tear-jerking ad cam...
Business Battles - Monster vs Beats by Dre | 1
August 07, 2019 09:00 - 26 minutes - 24.4 MBWith all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake. Support us by supporting our sponsor...
Business Battles | Monster vs Beats by Dre | 1
August 07, 2019 09:00 - 26 minutes - 24.1 MBWith all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake. Support us by supporting our sponsor...
Cereal Wars-The Most Important Meal | 7
August 05, 2019 09:00 - 27 minutes - 25.6 MBBreakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and Californ...
Cereal Wars - Going Soggy | 6
July 31, 2019 09:00 - 24 minutes - 22.9 MBIt’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills. But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins. See Privac...
Cereal Wars - Trix of the Trade | 5
July 29, 2019 09:00 - 25 minutes - 23.4 MBIt’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts. So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious. Support us by supporting our sponsors! See Privacy Policy at https:...
Cereal Wars - Cereal Offenders | 4
July 24, 2019 07:05 - 26 minutes - 24.4 MBIt’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals. As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race. B...
Cereal Wars - Sugar Rush | 3
July 22, 2019 07:05 - 24 minutes - 22.9 MBWorld War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions? But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and chang...
Cereal Wars - Breakfast of Champions | 2
July 17, 2019 07:05 - 25 minutes - 23.1 MBIt’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother. But there’s about to be another entrant to the cereal business. General Mills...
Cereal Wars - A Divine Mission | 1
July 15, 2019 07:05 - 24 minutes - 22.4 MBIt’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal. But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast mil...
Gibson vs Fender - The Future of the Electric Guitar | 7
July 10, 2019 07:05 - 26 minutes - 24 MBIan S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gibson vs Fender - Attack of the Robot Guitars | 6
July 08, 2019 07:05 - 24 minutes - 22.4 MBIn the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide. Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it. And with guitar sales declining, he goes all-in on new technology that will either revita...
Gibson vs Fender - Back From the Brink | 5
July 03, 2019 07:05 - 23 minutes - 21.7 MBIt's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most ...