The Raisin Cartels - A New Sheriff in Raisin Land | 2
Business Wars
English - November 25, 2019 10:00 - 22 minutes - 20.2 MB - ★★★★★ - 12.2K ratingsManagement Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Raisin Cartels: A Desperate Brotherhood | 1
Next Episode: The Raisin Cartels - Gambling the Future | 3
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As the two men clash, tensions escalate to the point of death threats.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.