The Small Business Lounge With Tracy Heatley artwork

The Small Business Lounge With Tracy Heatley

122 episodes - English - Latest episode: about 1 year ago -

Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.

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Episodes

EP010 - Share Your Stories

May 13, 2021 11:00 - 13 minutes - 16.7 MB

Sharing your stories is an effective way of communicating how you help your customers, the benefits they get from doing business with you, and what makes you different from your competitors.  Here are some new and impactful ways to help you convey your marketing messages when you're networking. 

Share Your Stories

May 13, 2021 11:00 - 13 minutes - 16.7 MB

Sharing your stories is an effective way of communicating how you help your customers, the benefits they get from doing business with you, and what makes you different from your competitors.  Here are some new and impactful ways to help you convey your marketing messages when you're networking.  Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com

How To Be A Successful Connector

May 06, 2021 11:00 - 15 minutes - 19.4 MB

Effective networking is not just about attending networking events and meetings.  It's about relationships and making connections.  The most successful networkers become master connectors.  They know that connecting and helping other people brings the greatest of rewards.   This episode talks you through how to be a successful connector to become even better at networking.  To find out more about the author and business networking training visit www.tracyheatley.com

EP009 - How To Be A Successful Connector

May 06, 2021 11:00 - 15 minutes - 19.4 MB

Effective networking is not just about attending networking events and meetings.  It's about relationships and making connections.  The most successful networkers become master connectors.  They know that connecting and helping other people brings the greatest of rewards.   This episode talks you through how to be a successful connector to become even better at networking. 

EP008 - Active Listening To Become A Master Conversationalist

April 29, 2021 11:00 - 14 minutes - 18.1 MB

We have two ears and one mouth for a reason is a popular phrase.  There's a massive difference between listening to respond and active listening to communicate with impact.  Listening is a key networking skill that can be learned and improved. Becoming an active listener will help you become a master conversationalist and here's how. 

Becoming A Master Conversationalist

April 29, 2021 11:00 - 14 minutes - 18.1 MB

We have two ears and one mouth for a reason is a popular phrase.  There's a massive difference between listening to respond and active listening to communicate with impact.  Listening is a key networking skill that can be learned and improved. Becoming an active listener will help you become a master conversationalist and here's how... To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com

EP007: How To Elevate Your 60 Second Pitch

April 22, 2021 10:00 - 15 minutes - 19.4 MB

This episode helps you to deliver an impactful 60 second pitch that helps you to communicate with impact and get the results you want when you're networking.  

How To Elevate Your 60 Second Pitch

April 22, 2021 10:00 - 15 minutes - 19.4 MB

This episode helps you to deliver an impactful 60 second pitch that helps you to communicate with impact and get the results you want when you're networking.   Find out more about the author, Tracy Heatley, and her Better Networking training at www.tracyheatley.com

EP006: Be Your Own Brand

April 15, 2021 04:30 - 10 minutes - 13.8 MB

Being your own brand is all about you because it's you who will be networking and building relationships.  Whilst you're representing your business, it's you, as a person, who people will get to know and trust. Becoming your own brand will add value to your networking success. 

Be Your Own Brand

April 15, 2021 04:30 - 10 minutes - 13.8 MB

Being your own brand is all about you because it's you who will be networking and building relationships.  Whilst you're representing your business, it's you, as a person, who people will get to know and trust. Becoming your own brand will add value to your networking success.  Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com

Introverts Versus Extroverts

April 08, 2021 11:00 - 10 minutes - 14.1 MB

This episode focuses on the characteristics of introverts and extroverts.  Knowledge and an understanding of both are invaluable when it comes to networking and communicating successfully. To find out more about the author and her Better Networking training visit www.tracyheatley.com

EP005: Introverts Versus Extroverts

April 08, 2021 11:00 - 10 minutes - 14.1 MB

This episode focuses on the characteristics of introverts and extroverts.  Knowledge and an understanding of both are invaluable when it comes to networking and communicating successfully.

Building Powerful Relationships

April 01, 2021 04:30 - 10 minutes - 14 MB

Networking isn't a painful and unpleasant sales experience.  It's a valuable tool to build powerful relationships.  In this episode, Tracy Heatley, talks you through the process of building business relationships that last, so that you can win business without ever selling! It's relationship marketing at its best!  To find out more about Better Networking, training, blogs and other free stuff visit www.tracyheatley.com

EP004 - Building Powerful Relationships

April 01, 2021 04:30 - 10 minutes - 14 MB

Networking isn't a painful and unpleasant sales experience.  It's a valuable tool to build powerful relationships.  In this episode, Tracy Heatley, talks you through the process of building business relationships that last, so that you can win business without ever selling! It's relationship marketing at its best!  To find out more about Better Networking, training, blogs and other free stuff visit www.better-networking.co.uk 

EP003: Knowing Your Customer

March 25, 2021 04:30 - 12 minutes - 15.6 MB

In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer.  This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to. 

Episode 3 - Knowing Your Customer

March 25, 2021 04:30 - 12 minutes - 15.6 MB

In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer.  This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to. 

Knowing Your Customer

March 25, 2021 04:30 - 12 minutes - 15.6 MB

In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer when networking.  This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to.  To find out more about the author visit www.tracyheatley.com

EP002: Your Networking Roadmap

March 18, 2021 04:05 - 11 minutes - 14.5 MB

This episode takes you through a process to develop your networking roadmap.  Success happens when you plan, and your networking achievements is no different.   Here's some useful networking planning tips to help you on your networking and marketing journey. To find out more about my networking training or make a suggestion for a podcast topic contact me via my website www.better-networking.co.uk Enjoy!

Developing Your Networking Roadmap

March 18, 2021 04:05 - 11 minutes - 14.5 MB

This episode takes you through a process to develop your networking roadmap.  Success happens when you plan, and your networking achievements are no different.   Here are some essential networking planning tips to help you on your networking and marketing journey. To find out more about my networking training or make a suggestion for a podcast topic contact me via my website www.tracyheatley.com

EP 001: How To Start Networking

March 09, 2021 13:24 - 10 minutes - 16.4 MB

In this episode you will learn about how to get started with networking.  You will work out what is the right type of networking for you and your business, and making the first steps.  For more information go to www.better-networking.co.uk  

How To Start Networking

March 09, 2021 13:24 - 10 minutes - 16.4 MB

In this episode you will learn about how to get started with networking.  You will work out what is the right type of networking for you and your business, and making the first steps.  For more information go to www.tracyheatley.com

Welcome To The Better Networking Podcast

January 08, 2020 05:30 - 3 minutes - 4.08 MB

In this trailer episode, Tracy Heatley is introducing the Better Networking podcast, why she started it, who it's for and what to expect from future episodes.  Find out more about Tracy and Better Networking.