The Small Business Lounge With Tracy Heatley
122 episodes - English - Latest episode: about 1 year ago -Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.
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Episodes
EPO: 30 How To Develop Your Marketing Mindset
June 15, 2022 23:05 - 12 minutes - 16.2 MBMindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer!
How To Develop Your Marketing Mindset
June 15, 2022 23:05 - 12 minutes - 16.2 MBMindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer!
Service Providers Know Your Worth
June 08, 2022 23:05 - 18 minutes - 21.8 MBThis episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into.
EPO: 29 Service Providers Know Your Worth
June 08, 2022 23:05 - 18 minutes - 21.8 MBThis episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into.
Differences Between Sales And Marketing - How One Can't Exist Without The Other
June 01, 2022 23:05 - 9 minutes - 12.9 MBThe age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.
EPO: 28 Differences Between Sales And Marketing - How One Can't Exist Without The Other
June 01, 2022 23:05 - 9 minutes - 12.9 MBThe age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.
EPO: 27 Marketing Mix Part Three Packaging Physical Evidence and Positioning
May 26, 2022 09:21 - 8 minutes - 12.1 MBThis is the third and final part of the marketing mix trilogy episodes. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business.
Small Business Marketing Mix Part Three
May 26, 2022 09:21 - 8 minutes - 12.1 MBThis is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26.
EPO: 27 Small Business Marketing Mix Part Three
May 26, 2022 09:21 - 8 minutes - 12.1 MBThis is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26.
EPO: 26 Small Business Marketing Mix Part Two
May 18, 2022 23:05 - 11 minutes - 12.5 MBYour Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included.
Marketing Mix Part Two
May 18, 2022 23:05 - 11 minutes - 12.5 MBYour Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included. Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracy...
EPO: 26 Marketing Mix Part Two Place And Promotion
May 18, 2022 23:05 - 11 minutes - 12.5 MBYour Markeitng Mix part two of three episodes. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included.
EPO: 25 Small Business Marketing Mix Part One
May 11, 2022 23:05 - 12 minutes - 15.6 MBThis is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too.
Marketing Mix Part One
May 11, 2022 23:05 - 12 minutes - 15.6 MBThis is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too. Find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com
EPO: 25 Your Small Business Marketing Mix Part One
May 11, 2022 23:05 - 12 minutes - 15.6 MBThis is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too.
EPO: 24 How To Develop A Mareting Strategy For Your Small Business
May 04, 2022 23:05 - 10 minutes - 14.2 MBIn this episode, Tracy Heatley guides you through how to develop your small business marketing strategy. It's packed full of useful tips that you can apply to your business. www.tracyheatley.com
EPO: 24 How To Develop A Small Business Marketing Strategy
May 04, 2022 23:05 - 10 minutes - 14.2 MBIn this episode, Tracy Heatley guides you through how to develop your small business marketing strategy. It's packed full of actionable and useful tips that you can apply to your small business. www.tracyheatley.com
Developing A Marketing Strategy
May 04, 2022 23:05 - 10 minutes - 14.2 MBIn this episode, Chartered Marketer, Tracy Heatley, guides you through how to develop your small business marketing strategy. It's packed full of actionable and useful tips that you can apply to your small business. For more information about Tracy Heatley and her Better Marketing services visit www.tracyheatley.com
Drip Feed Marketing
April 27, 2022 22:39 - 10 minutes - 13.4 MBThis episode is all about how to create impact with your marketing over time. Drip feed marketing can generate amazing results and here is how to do it. To find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing Mentoring and Consultancy services, visit www.tracyheatley.com
EPO:23 Drip Feed Marketing
April 27, 2022 22:39 - 10 minutes - 13.4 MBThis episode is all about how to create impact with your marketing over time. Drip feed marketing can generate amazing results and here is how to do it. www.tracyheatley.com
EPO22 Direct Response Versus Brand Awareness Marketing
April 20, 2022 23:05 - 11 minutes - 12.4 MBIn this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business.
Direct Response Versus Brand Marketing
April 20, 2022 23:05 - 11 minutes - 12.4 MBIn this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business. To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com
EP22 Direct Response Versus Brand Awareness Marketing
April 20, 2022 23:05 - 11 minutes - 12.4 MBIn this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business.
EPO:21 Imposter Syndrome And The Impact On Your Marketing
April 13, 2022 23:05 - 12 minutes - 16 MBIn this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who is or does sometimes suffer from imposter syndrome.
Imposter Syndrome And The Impact On Your Marketing
April 13, 2022 23:05 - 12 minutes - 16 MBIn this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who sometimes suffer from imposter syndrome. To find out more about Tracy Heatley and her Better Marketing mentoring services visit www.tracyheatley.com
EP21 Imposter Syndrome And The Impact On Your Marketing
April 13, 2022 23:05 - 12 minutes - 16 MBIn this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who is or does sometimes suffer from imposter syndrome.
EPO:20 Small Business Marketing Budget - How To Get Started With Little Cost
April 06, 2022 23:05 - 8 minutes - 8.68 MBIn this episode, Tracy Heatley talks about small business marketing budgets, and how doing something is better than doing nothing at all. She dispells the myth that successful marketing requires a big budget. Plus, Tracy describes how you can have successful marketing campaigns at little or no cost.
Marketing On A Shoe String Budget
April 06, 2022 23:05 - 8 minutes - 8.68 MBIn this episode, Tracy Heatley talks about small business marketing budgets, and how doing something is better than doing nothing at all. She dispells the myth that successful marketing requires a big budget. Plus, Tracy describes how you can have successful marketing campaigns at little or no cost. Find out more about Chartered Marketer Tracy Heatley and her Better Marketing services at www.tracyheatley.com
Branding And Straplines - Who Gives A Crap?
March 30, 2022 23:05 - 10 minutes - 9.55 MBThis episode is all about branding, straplines and Who Gives A Crap? Genius marketing not to be missed. Presented and produced by Chartered Marketer Tracy Heatley. Find out more about Tracy and her Better Marketing services at www.tracyheatley.com
EP019: Branding And Straplines - Who Gives A Crap?
March 30, 2022 23:05 - 10 minutes - 9.55 MBThis episode is all about branding, straplines and Who Gives A Crap? Genius marketing not to be missed. By Tracy Heatley - www.tracyheatley.com
EP18 Competitor Analysis
March 24, 2022 00:16 - 14 minutes - 15.9 MBCompetitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley at www.tracyheatley.com
EP18 Competitor Analysis & How To Use It
March 24, 2022 00:16 - 14 minutes - 15.9 MBCompetitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley at www.tracyheatley.com
Competitor Analysis & How To Use It
March 24, 2022 00:16 - 14 minutes - 15.9 MBCompetitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley, and her Better Marketing services, at www.tracyheatley.com
EP0:18 Competitor Analysis & How To Use It
March 24, 2022 00:16 - 14 minutes - 15.9 MBCompetitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley at www.tracyheatley.com
EP017: When Marketing Goes Wrong And Getting It Right
March 17, 2022 00:00 - 11 minutes - 15 MBWhen Marketing Goes Wrong! In this episode Tracy Heatley discusses what can happen when marketing goes wrong and the impact when it goes right. Along with practical and actionable things you can do to get your marketing strategy right.
EP017: When Marketing Goes Wrong
March 17, 2022 00:00 - 11 minutes - 15 MBWhen Marketing Goes Wrong! In this episode Tracy Heatley discusses what can happen when marketing goes wrong and the impact when it goes right. Along with practical and actionable things you can do to get your marketing strategy right.
When Marketing Goes Wrong And Getting It Right
March 17, 2022 00:00 - 11 minutes - 15 MBWhen marketing goes wrong and geetting it right! In this episode Chartered Marketer, Tracy Heatley, discusses what can happen when marketing goes wrong. Plus, the positivie impact when marketing goes right. Also, included is practical and actionable things you can do to get your marketing strategy right. To find out more about the author, Tracy Heatley, and her Better Marketing services visit www.tracyheatley.com
Tap Into Your Customer Base
March 10, 2022 11:50 - 7 minutes - 10.7 MBAs a starting point to building your marketing strategy, this episode guides you through a few practical measures you can take by tapping into your customer base and why it's important to do so. Find out more about Tracy Heatley and her Better Marketing at www.tracyheatley.com
EP016: Tap Into Your Customer Base
March 10, 2022 11:50 - 7 minutes - 10.7 MBAs a starting point to building your marketing strategy, this episode guides you through a few practical measures you can take by tapping into your customer base and why it's important to do so. www.tracyheatley.com
Be Better With Tracy Heatley Trailer
March 01, 2022 21:48 - 1 minute - 2.24 MBThis is the trailer for Tracy Heatley's rebranded, Be Better With Tracy Heatley podcast. Following on from the popular Better Networking - How To Be A Networking Ninja episodes, Chartered Marketer and business owner, Tracy Heatley, will be launching the new version on 10th March 2022. It will be packed full of business banter, marketing magic, networking know-how and general business tips. There will be frequent Be Better guests sharing their business insights too. Better busin...
EP015 The Unspoken Communications Of Body Language
June 24, 2021 18:28 - 17 minutes - 21.4 MBWhether we mean to our not, we communicate through our body language, without speaking a word. In this episode, Tracy Heatley, highlights important aspects of body language and gives you useful tips to help you communicate with impact during business and networking meetings.
Unspoken Communications Of Body Language
June 24, 2021 18:28 - 17 minutes - 21.4 MBWhether we mean to our not, we communicate through our body language, without speaking a word. In this episode, Tracy Heatley, highlights important aspects of body language and gives you useful tips to help you communicate with impact during business and networking meetings. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com
Revving Up Referrals
June 10, 2021 04:30 - 19 minutes - 24.3 MBReferrals are 'King' when it comes to networking. This episode focuses on how to rev up your referrals. Included are some networking nuggets about getting referrals for others, useful examples, as well as techniques to maximise referrals for you and your business. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com
EP014 - Revving Up Referrals
June 10, 2021 04:30 - 19 minutes - 24.3 MBReferrals are 'King' when it comes to networking. This episode focuses on how to rev up your referrals. Included are some networking nuggets about getting referrals for others, useful examples, as well as techniques to maximise referrals for you and your business.
EP013 - Netwalking Is Networking
June 03, 2021 17:37 - 7 minutes - 11.1 MBNetwalking has become a new phenomenon that I encouraged my clients and networking members to do during the 2020 pandemic. It’s something that’s worked for many business owners and professionals, who have been searching for an alternative way to keep in touch, boost relationships and continue networking. Netwalking is networking! Here’s how to give it a try and to get more business!
Netwalking Is Networking
June 03, 2021 17:37 - 7 minutes - 11.1 MBNetwalking has become a new phenomenon that I encouraged my clients and networking members to do during the 2020 pandemic. It’s something that’s worked for many business owners and professionals, who have been searching for an alternative way to keep in touch, boost relationships and continue networking. Netwalking is networking! Here’s how to give it a try, get fit, and to get more business! To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley....
Networking - The Power Of Two
May 27, 2021 04:30 - 13 minutes - 17.1 MBNetworking success comes from building one relationship at a time. The power of two is incredible, but you have to make the time to have one-to-one meetings with people you meet through networking. It's not the amount of people you know that matters; it's the strength of the professional relationships that counts. That's what gets results. Here's how to maximise your time, efforts and energy by getting those one-to-one meetings right first time. To find out more about the author Tracy...
EP012 - The Power Of Two
May 27, 2021 04:30 - 13 minutes - 17.1 MBNetworking success comes from building one relationship at a time. The power of two is incredible, but you have to make the time to have one-to-one meetings with people you meet through networking. It's not the amount of people you know that matters; it's the strength of the professional relationships that counts. That's what gets results. Here's how to maximise your time, efforts and energy by getting those one-to-one meetings right first time.
Proactive Versus Reactive Networking
May 20, 2021 11:00 - 9 minutes - 13.2 MBThere's a difference between proactive and reactive networking. Both work, but it's good to know the difference, so that you can make a conscious decision to choose what's right for you. Referral business is the best business, so let's get those referrals flowing and growing. To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com
EP011 Proactive Versus Reactive Networking
May 20, 2021 11:00 - 9 minutes - 13.2 MBThere's a difference between proactive and reactive networking. Both work, but it's good to know the difference, so that you can make a conscious decision to choose what's right for you. Referral business is the best business, so let's get those referrals flowing and growing.