The Small Business Lounge With Tracy Heatley
122 episodes - English - Latest episode: about 1 year ago -Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.
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Episodes
Ethical Marketing - The Balance Between Profit And Purpose
July 19, 2023 23:30 - 8 minutes - 9.16 MBWelcome to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and Chartered Manager, with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose. As the world becomes increasingly digitised, businesses must be mindful of how they present their brands both online and offline. Customers now demand ethical and ...
Strategies To Get Started On Threads
July 13, 2023 06:00 - 7 minutes - 7.97 MBWelcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business owners leverage Threads for their businesses. For more valuable insights, tune in to this episode and remember to visit www.tracyheatley.com for add...
Small Business Marketing Success - 7 Essential FAQs Answered
July 06, 2023 12:16 - 6 minutes - 7.64 MBAre you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently asked questions (FAQs) of small business marketing, providing you with valuable insights and actionable strategies that my marketing clients ask m...
Segmentation Secrets: How To Elevate Your Small Business Marketing
June 28, 2023 23:30 - 6 minutes - 6.92 MBWelcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking clarity or a seasoned entrepreneur aiming to refine your understanding, Tracy has you covered. Get ready to unlock the power of marketing segmen...
How To Successfully Launch A New Product Or Service
June 21, 2023 23:30 - 12 minutes - 13.9 MBAs a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there’s no need to fear; with some careful planning and marketing know-how, any small business can have success in launching their latest product. This episode, from Chartered Marketer and award winning broadcaster, Tracy Heatley, will guide you step by step through crea...
How To Craft An Impactful Small Business Value Proposition
June 15, 2023 06:00 - 9 minutes - 9.85 MBAs a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer service excellence - that your small business offers. Crafting compelling yet concise messaging can help you stand out in the marketplace while con...
Exploring The Power Of Networking With People You Know
May 31, 2023 23:30 - 6 minutes - 8.96 MBHi, I'm Tracy Heatley, your small business marketing and networking specialist, and welcome you to this episode of my Be Better With Tracy Heatley podcast. In this episode, I will be exploring the importance of networking with people you know and the benefits it can bring to your business. Networking is an essential part of building a successful business – it allows you to connect with like-minded individuals, gain new insights, and find potential customers and business partners. However, so...
The Power of Personal Branding
May 24, 2023 23:30 - 7 minutes - 8.24 MBThis episode focuses on personal branding. In a highly competitive market, small businesses need a brand that communicates values, mission, and goals, allowing for customer engagement and long-term relationships. Your brand can help create marketing consistency and a strong presence in the minds of your target audience. Tracy Heatley will guide you through the powerful tool of personal branding and explain how it can help small businesses like yours. www.tracyheatley.com
Marketing Methods To Create Sensational Communications With Your Target Market
May 10, 2023 23:05 - 13 minutes - 17.3 MBLooking to market your small business, but getting overwhelmed by the ever-increasing presence of digital platforms? Fear not, as traditional forms of marketing can still prove to be highly effective in reaching potential customers, generating new business, and increasing sales. With my expertise in both running networking groups, marketing mentoring and digital marketing, I'm happy to share seven proven ways of using time-tested marketing methods to create sensational communications with yo...
Boost Your Small Business Performance with Internal Marketing
May 03, 2023 23:30 - 11 minutes - 15.2 MBSmall businesses often face a tough time in the competitive marketplace. However, there are several strategies that can help them succeed. One such strategy is internal marketing. When businesses focus on internal marketing, they involve and engage their employees to meet marketing goals that ultimately drive customer satisfaction and revenue growth. In this episode, we will explore the importance of internal marketing, how employees can influence customer perceptions, opinions, and reviews...
How To Stand Out In A Crowded Market With Sustainability
April 26, 2023 23:05 - 9 minutes - 9.21 MBUnlock growth potential for your small business through sustainable marketing. How small business owners can stay relevant and competitive. Learn the importance of sustainability from a small business marketing expert. Enhance your marketing and improve your sustainable marketing strategy today. Get tips to power your small business ahead. Hear Chartered Marketer, Tracy Heatley's insights on sustainability and success. Get this podcast episode for business advice worth hearing.
The Power Of Outsourcing For Success And Increased Profits
April 19, 2023 23:05 - 15 minutes - 17 MBAs a small business owner, there is never enough time in the day to get everything done. That’s why outsourcing can be a game changer. By delegating tasks that you don’t have time for, you’re not only freeing up your schedule, but you’re also tapping into specialised expertise that can benefit your business. From accounting to graphic design, outsourcing allows you to focus on what you do best - growing your business. Plus, with more time on your hands, you can finally prioritise essential m...
The 7 Essential Strategies For Marketing On A Shoestring Budget
April 05, 2023 23:05 - 14 minutes - 18.4 MBAs a small business, success means making the most of limited resources - and that includes your marketing budget. This podcast episode identifies seven essential tactics to consider when creating an effective plan without breaking the bank. From optimising existing materials to identifying areas for improvement, you can gain more leads and higher profit margins with these smart strategies! So if you want to drive results – without spending too much money along the way - look no further than...
Harnessing Motivation and Mindset to Overcome Burnout and Achieve Success.
March 29, 2023 23:05 - 13 minutes - 14 MBStruggling to stay motivated and inspired? If you want to get ahead in your marketing and networking, then be sure to tune into this Be Better With Tracy Heatley podcast episode. This amazing show is full of inspiring stories, insights into positive intelligence, emotional intelligence, and mindset, plus advice on how to beat illness and the dream stealers of this world. Also hear about her keynote speaking experience at the Digital Women Conference, in Birmingham, as well as her fire walk...
Why Relationship Marketing
March 02, 2023 00:05 - 7 minutes - 8.12 MBAs a small business owner or CEO, you’re always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Here is why relationship marketing works.
Talking Instagram For Business With Best Selling Author Corey Walker
February 23, 2023 00:05 - 27 minutes - 21.3 MBIf you want to get ahead of the competition and make your mark on the world with Instagram, then tuning into this episode of Be Better With Tracy Heatley is a must. In this episode, Corey Walker, author of the best-selling Instagram for Business and Instagram for Dummies books, shares her expertise on all things Instagram, and how to create an effective marketing strategy for your business. Corey has helped countless small businesses and CEOs gain followers, traction and results with her eff...
The Importance Of Social Media Planning
February 16, 2023 00:05 - 16 minutes - 17.3 MBWithout a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and that you're not wasting valuable time. It's full of hints on tips to help you maximise the potential of your social media planning. Actionable a...
Sporadic Marketing Syndrome And How To Avoid It
February 09, 2023 00:05 - 13 minutes - 14 MBSporadic Marketing Syndrome™ can be a real problem for small businesses, resulting in sporadic profits and limited success. That is why it is important to learn effective marketing strategies that can ensure consistent progress. This podcast episode offers actionable tips on how to battle Sporadic Marketing, with powerful time hacks that will optimise your workload and change the way you work for good. From strategising more effectively with fresh ideas, to getting the most out of automation...
Season Three Trailer
February 02, 2023 00:05 - 2 minutes - 5.5 MBHere's an insight into what season three of the Be Better With Tracy Heatley podcast will bring you. There will be some amazing guests delivering vauable insights and actionable tips on their areas of expertise, including a best selling business author. Find out what, why, and when this new season starts! Subscribe now, if you haven't done so already, so that you don't miss the notifications. For more information visit www.tracyheatley.com
Top Tips For Appearing On TV And Video
January 26, 2023 00:05 - 19 minutes - 22.8 MBThis episode is full of top tips on what to do if you're appearing on TV, or video, for the first time. After appearing of GB News for the first time and recording her How To Be A Networking Ninja on demand training course, Tracy has got some nuggets to share with you that will save you time, boost your confidence, deal with the practicalities, marketing, and help you to create a much better experience for yourself.
Goal Setting & Time Hacks For Success
January 19, 2023 00:05 - 16 minutes - 19.1 MBMust know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing. This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. For more information about the author and her marketing and networking services visit www.tracyheatley.com
EPO 44: Humanising Your Marketing
December 15, 2022 00:05 - 13 minutes - 16.9 MBHumanising Your Marketing is all about using Tracy's tried and tested marketing strategy formulas, with a sprinkle of a humanstic approach. Tracy talks about why and how to humanise your marketing to win new customers.
Humanising Your Marketing
December 15, 2022 00:05 - 13 minutes - 16.9 MBHumanising Your Marketing is all about using Tracy's tried and tested marketing strategy formulas, with a sprinkle of a humanstic approach. Tracy talks about why and how to humanise your marketing to win new customers.
Communicating Culture And Values Through Marketing
December 01, 2022 06:45 - 15 minutes - 18 MBCulture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness.
EPO 43: Communicating Culture And Values Through Marketing
December 01, 2022 06:45 - 15 minutes - 18 MBCulture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode Tracy defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness.
EPO: 42 Who's Watching?
November 24, 2022 00:05 - 11 minutes - 11.6 MBIn a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in social media marketing.
Who's Watching?
November 24, 2022 00:05 - 11 minutes - 11.6 MBIn a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in social media marketing.
EPO: 41 Avoiding Marketing Mayhem
November 17, 2022 00:05 - 8 minutes - 8.66 MBSporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success!
Avoiding Marketing Mayhem
November 17, 2022 00:05 - 8 minutes - 8.66 MBSporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success!
EPO: 40 Mastering Your Marketing Mission
November 10, 2022 00:05 - 14 minutes - 18.2 MBMany small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission.
Mastering Your Marketing Mission
November 10, 2022 00:05 - 14 minutes - 18.2 MBMany small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission.
EPO: 39 Black Friday Marketing Preparation
November 03, 2022 00:05 - 16 minutes - 19.8 MBIn this episode, Chartered Marketer, Tracy Heatley gives easy to action tips on preparing and marketing your Black Friday and Cyber Monday promotions. This business and marketing podcast is specifically for small business owners who want more customers, better marketing and a better business.
Black Friday Marketing Preparation
November 03, 2022 00:05 - 16 minutes - 19.8 MBIn this episode, Chartered Marketer, Tracy Heatley gives easy to action tips on preparing and marketing your Black Friday and Cyber Monday promotions. This business and marketing podcast is specifically for small business owners who want more customers, better marketing and a better business.
EPO: 38 Choosing Your Vibe Tribe
October 26, 2022 23:05 - 9 minutes - 10.1 MBIn this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business.
Choosing Your Vibe Tribe
October 26, 2022 23:05 - 9 minutes - 10.1 MBIn this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business.
EPO: 37 Dealing With Negative Feedback On Social Media
October 19, 2022 23:05 - 12 minutes - 15.6 MBThe more we put ourselves out there to promote our businesses, on social media, the more chance there is of attracting some negative feedback. Those keyboard warriors are everywhere. Here are some tips on how to deal with it, to resolve problems, and stop it negatively impacting your marketing activities.
Dealing With Negative Feedback On Social Media
October 19, 2022 23:05 - 12 minutes - 15.6 MBThe more we put ourselves out there to promote our businesses, on social media, the more chance there is of attracting some negative feedback. Those keyboard warriors are everywhere. Here are some tips on how to deal with it, to resolve problems, and stop it negatively impacting your marketing activities.
EPO: 36 The Rewards Of Business Awards
October 12, 2022 23:05 - 12 minutes - 13.5 MBAs she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time.
The Rewards Of Business Awards
October 12, 2022 23:05 - 12 minutes - 13.5 MBAs she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time.
How To Monitor Your Marketing Activities
July 20, 2022 23:05 - 12 minutes - 13 MBThree game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what wor...
EPO: 35 How To Monitor Your Marketing Activities
July 20, 2022 23:05 - 12 minutes - 13 MBThree game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what wor...
Managing Change To Impact Marketing
July 13, 2022 23:05 - 11 minutes - 12.5 MBThis episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success.
EP0: 34 Managing Change To Positively Impact Your Marketing
July 13, 2022 23:05 - 11 minutes - 12.5 MBThis episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success.
EP0: 34 Managing Change To Impact Marketing
July 13, 2022 23:05 - 11 minutes - 12.5 MBThis episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success.
EPO: 33 The Magic Of Mistakes
July 06, 2022 23:05 - 9 minutes - 9.38 MBBusiness owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.
The Magic Of Mistakes
July 06, 2022 23:05 - 9 minutes - 9.38 MBBusiness owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.
Large Business Versus Small Business Marketing
June 29, 2022 23:05 - 12 minutes - 15.2 MBThere are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success.
EPO: 32 Large Business Versus Small Business Marketing
June 29, 2022 23:05 - 12 minutes - 15.2 MBThere are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success.
EPO: 31 Recession Proof Marketing
June 22, 2022 23:05 - 12 minutes - 15.9 MB"There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how.
Recession Proof Marketing
June 22, 2022 23:05 - 12 minutes - 15.9 MB"There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how.