Without a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and that you're not wasting valuable time. It's full of hints on tips to help you maximise the potential of your social media planning.  Actionable advice that you can implement now!