BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A
131 episodes - English - Latest episode: 10 months ago - ★★★★★ - 5 ratingsIn BEN'S BUSINESS PODCAST Ben Laing, the Scottish digital marketer, entrepreneur and SEO expert will be sharing with you all his best online marketing strategies that are working for Ben and his Seach Engine Optimization agency right now.
Stay tuned for Ben's weekly Q and A podcast for all the best tips to help you get more visibility & sales online with Google SEO, Amazon FBA, Social Media Marketing & WordPress websites.
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Episodes
Using Facebook & Social Media For The Sake Of Social Media - BEN'S BUSINESS PODCAST #28
July 31, 2018 22:16 - 11 minutes - 26.1 MBIn this episode I covered my thoughts on businesses that use social media for the sake of social media. - How getting "LIKES" on Facebook has very little value. - The primary aim of any internet marketing and business activity (especially for start-ups) should be about making sales. - Wetherspoon ditching social media - Aim for the smaller deeper group rather than the wider shorter group. - Why building a Facebook group and community is so important. - Human to human (H2H) relati...
Interview with Kavit Haria Author of "Don't Sleep On It" - BEN'S BUSINESS PODCAST #27 44 views
July 31, 2018 22:10 - 48 minutes - 110 MBIn this episode of Ben's Business Podcast, Ben Laing interviews Kavit Haria Author of "Don't Sleep On It" business book and Founder of ABS(Automated Business Systems). BEN'S BUSINESS PODCAST #27
Psychology of Selling and Why We Buy - Ben's Business Podcast #32
July 20, 2018 12:47 - 9 minutes - 22.8 MB1) Talk about your product/service in terms of who you're talking to and WHAT THEY WANT (not what your selling) Here's an example of a sign I seen for a car garage: "AB Auto Repairs & Sales" I would suggest rather than using the word "sales" I would suggest the words "service" or "MOT" which are actually beneficial to the prospects who might be reading the sign. 2)90% of the prospects decisions to buy is based on just 10% of features and benefits. - Your job is to find out what one feature...
The First Point of Contact - BEN’S BUSINESS PODCAST #31
July 12, 2018 14:23 - 16 minutes - 36.6 MB"You never get a second chance to make a first impression." 1) "If you have to be a consumer, be a smart one." - Use local landline phone number over mobile numbers. - Consumers are willing to pay more for a professional service company. 2) Take Pride In Your Appearance - Whether they should or shouldn't, people in business will judge you based on your appearance. "Be the expert that looks like the expert." - Don't use emails such as @gmail.com 3) Use phone call answering ser...
Focus On The Bigger Picture - BEN’S BUSINESS PODCAST #30
July 11, 2018 08:04 - 9 minutes - 22.3 MBFocus on the bigger picture(goals). In this episode of Bens Business Podcast we cover: 1) The Definition of a Goal: - "Focus on what excites you". - Definite Major Purposes (Decide, go BIG and follow your inner-child dreams). 2) Clarity On Your Goals: - Review goals 4x every day(keep them in your sub-conscience). - Write your goals down day and night. - "If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not muc...
How to set up your own Book Funnel - BEN'S BUSINESS PODCAST #26
July 03, 2018 13:31 - 17 minutes - 39.8 MBIn this episode of Ben's Business Podcast, Ben Laing shares how to "write" your own book without writing and then how sell a book with a book funnels just like the most successful marketers of our time including: Grant Cardone(Millionaire booklet), Russell Brunson(Dot Com Secrets) and Lewis Howes(Millionaire Morning. BEN'S BUSINESS PODCAST #26
George Swift - Add £100k to your business with masterminds - BEN'S BUSINESS PODCAST #25
July 03, 2018 13:25 - 1 hour - 200 MBFor Ben's Business Podcast episode #25 we had special guest; George Swift on the show. George and I met at Expert Empires, business conference in London a couple of weeks ago and with so many questions for him after his talk it just made sense to do an interview for the podcast. Learn: - How to add £100k to your business with masterminds and group coaching. - How to build confidence - How to be more courageous - Where to start with group coaching and much, much more...
Money & Mindset lessons from Grant Cardone @ Expert Empires 2018 - BEN’S BUSINESS PODCAST #24
July 02, 2018 18:43 - 10 minutes - 24.5 MBIn Ben’s Business Podcast episode 24 I shared some of my key takeaways from Grant Cardone’s talk who speaking at Expert Empires conference in London. - People buy from you the way you spend. - The flow and abundance of money. - Set 10X Targets, Add more products or increase the prices and recycle the money back into this process by investing in yourself or your business.
Email Marketing Tips | Convert Website traffic into sales - BEN’S BUSINESS PODCAST #23
July 02, 2018 18:40 - 12 minutes - 29.1 MBThe money is not in the website or the email list, the money is in the buyers list. That list of customers who have already bought from you, your partner or even your supplier is 10X more valuable than your followers on social media. Why advertise to people who never spend their money with you when you can advertise to paying clients who appreciate the value you bring to the marketplace. Internet millionaires do not make their money directly from their website, they make their money from com...
The Basics Of Marketing & AIDA - BEN’S BUSINESS PODCAST #22
July 02, 2018 11:23 - 5 minutes - 5.37 MBAvoid ME Marketing, start using the word “you”, talk about what the customer wants and use the most basic laws of marketing called AIDA to first grab their attention, turn that attention into interest, create a desire and inspire them to take action to buy what it is you’re selling. A = Attention I = Interest D = Desire A = Action
Google PPC (Pay Per Click) Advertising | Adwords Express - BEN'S BUSINESS PODCAST #21
July 02, 2018 11:20 - 12 minutes - 28.9 MBIn this podcast I explain how SEO (search engine optimisation) is not dead but how Google AdWords PPC advertising can help your organic search rankings to drive more traffic and sales to your website.
The Power of Online Video for Websites | BEN'S BUSINESS PODCAST #20
July 02, 2018 11:17 - 8 minutes - 18.6 MBIn this episode of BEN'S BUSINESS PODCAST I share my belief and some facts on why online video is becoming more and more important for your online marketing and website. You must have online video on your website in 2018 and beyond. If not it's almost like having a living room without a TV, it's boring and people will leave(click the BACK button). People love online video just like the TV and if you don't have video on your website your missing out.
Multiple Niche Websites Vs One Main Website | SEO Tips | - Ben's Business Podcast #19
July 02, 2018 11:13 - 13 minutes - 32 MBIn the episode from BEN'S BUSINESS PODCAST I answer Kristine's question: "When you're managing different businesses, would you rather make different websites or just make it all in one website? For example: Furniture, Home decors and landscaping
Interview with Chris Marr, Start With Why, Quotes & Content Marketing - BEN'S BUSINESS PODCAST #18
July 01, 2018 21:09 - 58 minutes - 134 MBIn BEN'S BUSINESS PODCAST episode #18 I interviewed Chris Marr of The Content Marketing Academy(CMA). Chris and I discussed Simon Sinek's concept of Starting With Why, Creating your own "quotes" and the main challenges business owners are having when it comes to making sales from their content marketing efforts.
Change the objective of your website & Permission Marketing - BEN'S BUSINESS PODCAST 17
July 01, 2018 21:02 - 9 minutes - 20.8 MBWe need to change our whole mindset around websites. We need to change the objective of a website. A fancy new website does not generate sales on its own. Even if we are optimising the website with keywords, while we build it, we still need to boost it with paid traffic while we wait for its organic rankings to rise to Google's first page. Build a website and sometimes they don't come. "Build and they will come" is a myth when it comes to internet marketing for B2B businesses. Once we have t...
How To Improve Your Website Loading Speed - BEN'S BUSINESS PODCAST #16
July 01, 2018 20:57 - 11 minutes - 26.2 MBIn this episode of BEN'S BUSINESS PODCAST I give you 5 practical tips to improve your website loading speed
Enhance Google My Business listing & Local SEO with Street View Tours - BEN'S BUSINESS PODCAST #15
July 01, 2018 20:53 - 27 minutes - 63.3 MBEnhance your shop's SEO and local Google Business listing with a Street View Virtual Tour. In episode #15 of BEN'S BUSINESS PODCAST I interview Drew Cunningham(Mr Droogle) and Mike Child who are Google Street View Trusted photographers from Dundee. If you're a business owner and have any type of physical shop, store or premises where you serve your clients at, check out BEN'S BUSINESS PODCAST Episode #15. Learn how to build trust with Google business virtual tours that lets customers experie...
Matt Soltys - Property Developer and Investor - BEN'S BUSINESS PODCAST #14
July 01, 2018 14:05 - 1 hour - 161 MBBEN'S BUSINESS PODCAST Episode #14 Ben Laing interviews Welsh property developer and investor Matt Soltys. Talking about how Matt started in property and how to structure property deals how to get funding and use other people's money (OPM).
Website 7 Second Test (how to grab users attention) - BEN'S BUSINESS PODCAST #13
July 01, 2018 13:37 - 9 minutes - 21.7 MBLearn how to grab new website users attention within the first 7 seconds of them landing on your website or you could likely be losing 50% of your website traffic. Our attention span is worse than... oh look a bird. Human's attention span is worse than that of a goldfish and isn't getting any better with our addiction to smartphones. In this video the aim is to make this point clear that because our attention span is so low, we need to grab ATTENTION of the new visitors asap or they'll click...
How to Find The Right Mentor? BEN'S BUSINESS PODCAST #12
July 01, 2018 13:32 - 7 minutes - 16.8 MBLast week I was asked by Derrick Wilson, a member of Ben's Business Book Club "How do you go by finding the right mentor?" I hope to give you my best answer here in episode #12 of BEN'S BUSINESS PODCAST
Starting A Business (without a plan) - BEN’S BUSINESS PODCAST #11
June 27, 2018 12:19 - 12 minutes - 27.5 MBStarting A Business (without a plan) - BEN’S BUSINESS PODCAST #11
How To Turn Your Idea Into a Product or Service - BENS BUSINESS PODCAST 10
June 21, 2018 15:19 - 12 minutes - 11.2 MBIn episode number 10 of Ben's Business Podcast I was answering a question from a member of Ben's Business Book Club where he asked: "How to turn my idea into a product or service?" I did focus more on how to turn an idea into a PRODUCT but gave a very brief answer on how to turn your business idea into a service. 1) Create a list of your hobbies and passions. 2) NICHE (Find a demand and research competition). 3) MVP (Minimum Viable Product) Research competition in this market you de...
Richard Moore - How to START without overthinking - BEN'S BUSINESS PODCAST #9
June 13, 2018 14:00 - 1 hour - 93.1 MBI had the pleasure to interview Richard Moore for Ben's Business Podcast Episode #9 - a London based sales and business coach. Favourite Quote: “I decided to stop working in a 9 to 5 job because I was becoming very successful but it was at the expense of my soul, and sleep and health.”. After climbing to the top at his corporate sales job in London, Richard realised that their was more to life than earning a good income by working 80 hour weeks, making the CEO rich and leaving no life ...
Tech startup, Philosopher & TEDx Speaker Devon Scott | BEN'S BUSINESS PODCAST #8
June 12, 2018 10:22 - 27 minutes - 62.7 MBInterview with Devon Scott, Blue Fission Technology Agency founder, Philosopher, rhythmic poet and TEDx Speaker. Where we talk about AI, how to learn faster, automation for small businesses on a budget and Devon even gives us a free-style rhythmic poem. Favourite quote: "The more you can automate communication the more you can stay in conversation."
B2B Sales Tips & more with Craig Herd from Habit Hackers - BEN'S BUSINESS PODCAST #7
January 25, 2018 00:04 - 25 minutes - 58.7 MBIn episode 7 we chat about the difference between marketing and sales, philosophy, Steve Jobs, mentors. Craig Alexander Herd from Habit Hackers also shared some brilliant advice on the sales cycle.
How To Turn Traffic Into Sales - BEN'S BUSINESS PODCAST #6
January 22, 2018 00:18 - 10 minutes - 23.8 MBLearn how to convert your web traffic into money in episode 6 of BEN'S BUSINESS PODCAST. Covering: - Tools to track how much traffic your website is getting and where from. - Cold Vs Hot Traffic. - Creating desire. - AIDA of Marketing. - Squeeze pages.
Public Speaking & Journaling with Maxwell Muir - BEN'S BUSINESS PODCAST #5
January 15, 2018 16:00 - 1 hour - 144 MBI had the pleasure of bringing Maxwell Muir in as our first guest to interview for episode #5 of BEN'S BUSINESS PODCAST. Maxwell Muir has run a successful dog training business delivering seminars and workshops throughout the UK but has now changed his focus towards motivational speaking and personal and professional development coaching. We had a great chat and spoke about Maxwell's journaling habits, regrets, books, books, books, Bruce Lee and many great public speaking and communicat...
How to get paid traffic and free traffic - BEN'S BUSINESS PODCAST #4
January 02, 2018 06:40 - 12 minutes - 46.2 MB VideoIn episode 4 we focus on the decision whether you have a traffic problem or a conversion problem and Ben Laing shows you some ways to get paid traffic, free traffic and also how to generate leads (opt-ins) from your web traffic.
Books on Finding your Strengths, EQ & Entrepreneurial Mindset| BEN'S BUSINESS PODCAST #3
December 21, 2017 17:55 - 17 minutes - 38.9 MBIn this episode Ben Laing shares books recommendations and tools to help you learn about your own personality, finding your strengths, understand your emotions with EQ (emotional intelligence) and expanding your entrepreneurial mindset.
Social Signals, Local SEO and Domain Names | BEN'S BUSINESS PODCAST #2
December 15, 2017 00:41 - 19 minutes - 17.5 MBDoes social media, domain names or the number of directories you are in effect your Search ranking? Find out in Episode 2 of BEN'S BUSINESS PODCAST. The weekly show where you ask questions about SEO or digital marketing and Ben answers them.
How to get first 5 clients, niche and being confident with your content | BEN'S BUSINESS PODCAST #1
December 14, 2017 02:09 - 21 minutes - 20 MBIn this show, Ben Laing starts off the 1st weekly episode of Ben's Business Podcast where he answers questions including: - How to get your first 5 clients? - Should you specialise in one niche or offer multiple services? - How to feel more confident with the content you're producing?