"You never get a second chance to make a first impression."

1) "If you have to be a consumer, be a smart one."

- Use local landline phone number over mobile numbers.

- Consumers are willing to pay more for a professional service company.

2) Take Pride In Your Appearance

- Whether they should or shouldn't, people in business will judge you based on your appearance.

"Be the expert that looks like the expert."

- Don't use emails such as @gmail.com

3) Use phone call answering service.