Learn how to grab new website users attention within the first 7 seconds of them landing on your website or you could likely be losing 50% of your website traffic. Our attention span is worse than... oh look a bird. Human's attention span is worse than that of a goldfish and isn't getting any better with our addiction to smartphones. In this video the aim is to make this point clear that because our attention span is so low, we need to grab ATTENTION of the new visitors asap or they'll click back and visit competitor's website. When someone searches for your website then clicks the the big bad [BACK] BUTTON this damages your SEO(ranking on Google) and loses you, potential new customers.