Using Facebook & Social Media For The Sake Of Social Media - BEN'S BUSINESS PODCAST #28

BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

English - July 31, 2018 22:16 - 11 minutes - 26.1 MB - ★★★★★ - 5 ratings
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Previous Episode: Interview with Kavit Haria Author of "Don't Sleep On It" - BEN'S BUSINESS PODCAST #27 44 views

Next Episode: The Importance Of Landing Pages - BEN'S BUSINESS PODCAST #29

In this episode I covered my thoughts on businesses that use social media for the sake of social media.

- How getting "LIKES" on Facebook has very little value.

- The primary aim of any internet marketing and business activity (especially for start-ups) should be about making sales.

- Wetherspoon ditching social media

- Aim for the smaller deeper group rather than the wider shorter group.

- Why building a Facebook group and community is so important.

- Human to human (H2H) relationships over business to business (B2B).

- Uploading customers and prospects email addresses to your targeting on Facebook Advertising. Which will make your ad appear directly on their Facebook news feed.

“If I took over marketing & sales I would produce 50 sec to 4 min videos for Facebook with the intent for sales and brand” – Gary Vaynerchuck