AutoSuccess: The Podcast
785 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 1 ratingSelling, Business and Leadership content for the Automotive Dealership
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Episodes
AutoSuccess 136 - Kim Orr
June 11, 2010 13:39 - 7 minutes - 9.08 MBSince the vast majority of car buyers hit the Internet before setting foot in a dealership, maintaining your online reputation is critical. Kim Orr of eXteresAuto tells how dealers can take control of their online image.
AutoSuccess 135 - Motivated Leadership
June 04, 2010 14:11 - 11 minutes - 12.7 MBHow can leaders best maintain the motivation they need to lead their team to success? We asked some of our past guest to share their insights.
AutoSuccess 134 - Tim Danker
May 28, 2010 13:37 - 12 minutes - 14.7 MBIn the Internet age, is direct marketing still relevant? Tim Danker of Ideal Direct Ad Group says yes, more than ever.
AutoSuccess 133 - Bill Phillips
May 21, 2010 13:17 - 7 minutes - 9 MBBill Phillips of Automotive Internet Management speaks on the growing and changing role of e-commerce in your dealership.
AutoSuccess 132 - Jim Radogna
May 14, 2010 13:58 - 15 minutes - 17.9 MBJim Radogna of Dealer Compliance Consultants talks about some of the less-obvious benefits of educating your staff on legal compliance.
AutoSuccess 131 - Mike Myers and Chris Saraceno
May 07, 2010 13:43 - 16 minutes - 19.1 MBMike Myers and Chris Saraceno of Dealer Elite discuss the place of social media and what it can do to improve business for dealers.
AutoSuccess 130 - Kirk Manzo
April 30, 2010 14:13 - 17 minutes - 20.1 MBKirk Manzo of The Manzo Group discusses the resurgence of leasing and how it can benefit the dealership's bottom line.
AutoSuccess 129 - Steve Brazill
April 23, 2010 17:04 - 10 minutes - 12.5 MBNorthwood University's Steve Brazill speaks on protecting and managing your reputation in the digital age.
AutoSuccess 128 - Bud Abraham
April 16, 2010 13:23 - 18 minutes - 21.4 MBIs the devil in detailing? Detail Plus’ Bud Abraham shows how to run your detailing department efficiently and profitably.
AutoSuccess 127 - Joe Abraham
April 09, 2010 13:18 - 10 minutes - 12.1 MBHow can you become known as an authority in your market? Joe Abraham of the En Corpus Group shows us some simple but effective ways dealers can stand out from the crowd.
AutoSuccess 126 - Tim James
April 02, 2010 13:18 - 17 minutes - 19.6 MBHomeNet's Tim James discusses effective Internet marketing, and why your dealership needs an Internet Marketing Manager, instead of an Internet Sales Manager.
AutoSuccess 125 - Leadership Lessons
March 26, 2010 12:46 - 17 minutes - 19.9 MBFor our 125th episode, guests from past episodes return to share effective leadership lessons they’ve gained from bosses, employees, books and life.
AutoSuccess 124 - Brad Simmons
March 19, 2010 13:14 - 9 minutes - 10.4 MBClearMechanic's Brad Simmons discusses how to improve communication and build trust between your service department and your customers.
AutoSuccess 123 - Brian Barlow
March 12, 2010 14:03 - 11 minutes - 13.3 MBPineapple Advertising’s Brian Barlow discusses how to create ads to make your dealership stand out from the crowd; don’t be afraid to be bold.
AutoSuccess 122 - Jeff Hager
March 05, 2010 13:13 - 12 minutes - 14.3 MBDr. Jeff Hager of Video Verification Security discusses both the obvious and unexpected benefits video security can have for your dealership.
AutoSuccess 121 - Lee Glynn
February 26, 2010 14:39 - 14 minutes - 17 MBThe Wolfington Group's Lee Glynn talks on taking a leadership role in your dealership and motivating your staff for long-term careers.
AutoSuccess 120 - Chuck Patton
February 19, 2010 17:46 - 24 minutes - 28.1 MBTrafficBuilder’s Chuck Patton talks about adapting to the challenges of the modern automotive marketplace.
AutoSuccess 119 - Dave Dunn
February 13, 2010 17:24 - 15 minutes - 17.6 MBDave Dunn, founder of Masters Educational Services, speaks to us on what a properly operated bodyshop and collision repair facility can do for your dealership’s bottom line.
AutoSuccess 118 - Mark Proctor
February 05, 2010 13:41 - 9 minutes - 10.7 MBMark Proctor of Preferred Dealer Services talks about getting back to the basics of sales — fundamental areas to concentrate on, the characteristics of a great salesperson and how to fight common distractions.
AutoSuccess 117 - Steve Law
January 28, 2010 21:37 - 12 minutes - 14.4 MBSteve Law of Dubuque Data Services discusses different types of dealer management systems (DMS) and which type would be best for your dealership.
AutoSuccess 116 - Justin Duff
January 22, 2010 14:24 - 18 minutes - 20.7 MBJustin Duff, VP of Sales for Dealer HD, talks to us about maximizing your dealership’s Web presence, with tools including Web sites, social media and video.
AutoSuccess 115 - Jock Schowalter
January 15, 2010 14:31 - 19 minutes - 21.9 MBWideStorm's Jock Schowalter describes online negotiation for your dealership: what it is, how it can raise your sales and how to avoid potential pitfalls.
AutoSuccess 114 - Bill Leek
January 08, 2010 14:38 - 14 minutes - 16.9 MBBill Leek of AutoBase discusses how to increase referrals for your dealership, the best practices for mining your customer database and how best to follow up every lead.
AutoSuccess 113 - Difficult Situations
December 31, 2009 16:08 - 13 minutes - 15 MBWe end the year by revisiting with some of our guests to ask them to describe a difficult time in their professional lives and how they managed to overcome it. We talk with JD Rucker, Kirk Manzo, Mike DeCecco, Al Babbington and Todd Smith.
AutoSuccess 112 - Fran Taylor
December 18, 2009 14:54 - 19 minutes - 22.8 MBFran Taylor of Taylor Techniques speaks with us about the importance of training and prospecting, both for the success of individual salespeople and the bottom line of the dealership.
AutoSuccess 111 - Todd Smith
December 11, 2009 13:58 - 14 minutes - 16.9 MBResponding to leads is vital to a dealership's bottom line. ActivEngage's Todd Smith shares how live chat functionality on your Web site can give your prospective customers a reason to give you their business.
AutoSuccess 110 - Eric Selby
December 03, 2009 20:18 - 8 minutes - 9.54 MBWhile we might not have arrived at the cashless society yet, more people than ever are using credit and debt cars in business transactions. Northeast Vehicle Group's Eric Selby and Jeff Holthouse speak with us about streamlining your dealership's payment processing.
AutoSuccess 109 - JD Rucker
November 30, 2009 14:07 - 24 minutes - 27.6 MBTK Carsite's JD Rucker returns to discuss dealerships and social media — how to use it with other advertising, who at the dealership should be responsible and walking the fine line between communication and spamming.
AutoSuccess 108 - JD Rucker
November 26, 2009 14:39 - 13 minutes - 15.8 MBWe hear a lot about social media, but just what is it? We speak with TK Carsites' JD Rucker to find out what it is, and how it can humanize your dealership.
AutoSuccess 107 - Mike DeCecco
November 20, 2009 13:36 - 13 minutes - 15.4 MBDealer.com's Mike DeCecco returns to discuss the benefits of pay-per-click advertising, how to align you advertising with your real-time inventory, and how to make a search for a used non-franchised car pop up in your dealership's results.
AutoSuccess 106 - Bill Gaudreau
November 13, 2009 18:26 - 10 minutes - 12.3 MBAfter more than two decades as a leader in the auto manufacturing field, IMN's Bill Gaudreau shares his viewpoint on the changes he's seen, and how successful dealerships will set themselves apart during the economic recovery.
AutoSuccess 105 - Al Babbington
November 06, 2009 16:08 - 11 minutes - 13 MBOneCommand's Al Babbington discusses consumer trends in the rebounding auto market, and how your dealership can take advantage of the changing sales landscape.
AutoSuccess 104 - Brian Menzies
October 30, 2009 14:49 - 17 minutes - 19.9 MBBrian Menzies, founder and CEO of 1-800-Charity Cars, describes how his organization gets donated cars to those who need them the most, and how dealerships can help, and benefit from, the organization.
AutoSuccess 103 - Kirk Manzo
October 23, 2009 15:18 - 17 minutes - 20.4 MBWhat separates the high-performance salesperson from the rest? Kirk Manzo of The Manzo Group describes the traits and attitude of those at the top of their field, and the importance of being able to put the failures AND successes of the past behind you.
AutoSuccess 102 - Jason Lancaster
October 16, 2009 14:49 - 13 minutes - 15.3 MBJason Lancaster of Spork Marketing discusses what dealers should keep in mind when designing or redesigning their Web site, how linking is like voting, and off-line activities to consider to build your on-line presence.
AutoSuccess 101 - Matt Watson
October 09, 2009 15:05 - 16 minutes - 18.7 MBManaging leads efficiently is difficult enough, but when you have multiple CRMs, it can become impossible. Matt Watson, CTO of VinSolutions, talks with us about Internet Lead Management and what to look for in current and future systems.
AutoSuccess 100 - Lessons Learned
October 01, 2009 20:36 - 12 minutes - 14.3 MBFor our 100th episode, we’ve gone back and asked some of our guests the question "What’s the best lesson you’ve learned in your professional life?" The answers were honest, sometimes surprising and, most of all, potentially life-changing if taken to heart.
AutoSuccess 099 - Mike Pearce
September 25, 2009 13:19 - 14 minutes - 16.3 MBThe Buy-Here, Pay-Here (BHPH) model of business for dealerships offers financial reward, but requires skills that have to be developed. Mike Pearce of JD Byrider talks with us about the ins and outs of this method of sales.
AutoSuccess 098 - Peter Martin
September 18, 2009 12:56 - 18 minutes - 21 MBE-mail marketing is a development tool that dealers can’t afford to ignore. Peter Martin of Cactus Sky Communications shares his secrets for building a customer base, increasing click-thru rates, using Web analytics and good call to action methods.
AutoSuccess 097 - Tim James
September 11, 2009 13:55 - 15 minutes - 17.3 MBHomeNet’s Tim James returns to talk about marketing vehicles with online videos, including common mistakes he sees dealers make and where he sees the technology going in the future.
AutoSuccess 096 - Tim James
September 03, 2009 17:58 - 12 minutes - 13.9 MBHomeNet’s Tim James talks about the history of online video, characteristics of strong videos and some of the less obvious benefits of having them on your dealership’s Web site.
AutoSuccess 095 - Ken Potter
August 28, 2009 15:02 - 8 minutes - 7.69 MBKen Potter of CarsDirect speaks with us about maintaining momentum generated from the "Cash for Clunkers" program, the potential of eBay in car sales, and how dealers can maximize online marketing.
AutoSuccess 093 - Eric Hoopman
August 14, 2009 14:08 - 17 minutes - 19.5 MBEric Hoopman, owner of DealerFire, talks about what questions dealers should ask for when looking to create or revamp their Web site, and how to stand out from the crowd.
AutoSuccess 092 - Mark Tewart
August 07, 2009 13:04 - 13 minutes - 15 MBAuthor and sales consultant Mark Tewart returns to talk about loyalty programs — what they are, what they can do and why the work for dealerships looking to bolster repeat business.
AutoSuccess 091 - Mike DeCecco
July 31, 2009 14:34 - 16 minutes - 19.2 MBDealer.com’s Mike DeCecco returns to talk about digital marketing initiatives – why “cool” doesn’t equal “traffic,” how to build your social networks and make your site more inviting to Google.
AutoSuccess 090 - Harry Wolfington
July 24, 2009 14:12 - 7 minutes - 9.1 MBHarry Wolfington, president of The Wolfington Group, returns to discuss current marketing trends in the industry – what’s working, how to stand out from the crowd and where it’s all going.
AutoSuccess 089 - Lee Moody
July 17, 2009 14:38 - 9 minutes - 11.1 MBService bays are the financial bright spot for many dealerships today. Lee Moody, VP of dealership services for Colors on Parade describes how those departments can offer more services for customers without adding staff or infrastructure.
AutoSuccess 088 - Paulette Singer
July 10, 2009 15:40 - 10 minutes - 11.9 MBPaulette Singer, BDC manager for the Michigan-based Richmond Chrysler Dodge Jeep shares with us her recipe for making an effective and successful BDC experience, both for the dealership’s sales department and for the customer.
AutoSuccess 087 - Sean Wolfington
July 06, 2009 14:12 - 15 minutes - 17.4 MBWe're back with Sean Wolfington to conclude our talk on the Cash for Clunkers bill and what it can mean for both consumers and dealers.
AutoSuccess 086 - Sean Wolfington
June 26, 2009 15:14 - 12 minutes - 14 MBSean Wolfington, co-founder of Tier10 Marketing, talks to us about the recently passed “Cash for Clunkers” bill, and what it will mean to both consumers and dealers, and the impact it can have on the economy and the environment.