Asphalt Life Podcast artwork

Asphalt Life Podcast

42 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 13 ratings

The Asphalt Life Podcast is where we “Live, Roof, Play” together.

As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.

If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!

Have questions, comments or suggestions for the podcast? Email us at [email protected].

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Episodes

Episode 40 – Aging Gracefully

November 16, 2021 11:00 - 51 minutes - 76.8 MB

From hair loss, balding and graying to low testosterone, high blood pressure and a slower metabolism, is there such a thing as aging gracefully? In this guest-packed episode, the gang discusses coming to terms with getting older and some of the things they’re doing to look good and stay healthy from head to toe. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital ...

Episode 39 – Managing Customer Expectations with Brent Simmons, Owner of Restoration Roofing

September 14, 2021 10:00 - 31 minutes - 46.2 MB

Check out our first podcast takeover! In this episode, guest host and AtlasPRO+™ Platinum contractor Brent Simmons, owner of Restoration Roofing, shares his tips for managing customer expectations. Disclaimer: Views and opinions of our guests do not necessarily reflect the views and opinions of Atlas Roofing Corporation.   Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Brent Simmons, owne...

Episode 38 – Top 5 Lead Generation Companies with Dmitry Lipinskiy, CEO of Directorii

June 30, 2021 06:39 - 48 minutes - 67.2 MB

Our listeners may know Dmitry Lipinskiy as the founder of Roofing Insights, but now he’s also heading up a new company called Directorii — an online tool that helps connect contractors with homeowners. In this episode, he talks about the evolution of his career, and he shares five of the top lead generation outlets that can help you grow your roofing business.  Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   ...

Episode 37 – Building Relationships with Troy Clymer, COO/CFO of Balance Claims

June 16, 2021 10:00 - 45 minutes - 64 MB

Our friend Troy Clymer is back for another episode of The Asphalt Life Podcast! This time around, Troy tells us about the “secret sauce” for building partnerships in the industry and why “relationships matter.”   Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Troy Clymer, COO/CFO of Balance Claims an...

Episode 36 – Pro Talk with Stan (Part 4): Troy Fiveash & Mike Walker + Brian Wedding

June 03, 2021 10:00 - 1 hour - 72.8 MB

Because we wanted to stay connected to our contractors, sales reps and partners during the COVID-19 quarantine last year, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode (from the archives), Stan chatted with Troy Fiveash of 5 Ash Roof Services and Atlas sales rep Mike Walker, as well as Brian Wedding from RoofClaim.com.   Watch the videos on YouTube: https://youtu.be/VRacqRxFul4 https://youtu.be/cZEcHmH6FVY   Join the conversation! podc...

Episode 35 – All Things Weather (with Derik Kline, CEO of HailTrace)

May 20, 2021 10:00 - 36 minutes - 50.6 MB

In this episode, Derik Kline, CEO of HailTrace, shares his story — which includes getting hooked on The Weather Channel at the age of 5 and becoming a storm chaser at the age of 16 — with Tiara and Josh Eaker, national contractor program manager for Atlas. Derik also explains the inspiration behind starting his company and describes some of the cool features of his new, custom-made hailstorm tracking/research truck. For more information about HailTrace and its data-based 2021 forecast, c...

Episode 34 – Pro Talk with Stan: Robby Boyd & Brinson Jones + Kevin and Marina Schultz & AJ Nickol

March 24, 2021 15:08 - 53 minutes - 61.6 MB

The 2020 quarantine forced us to get creative when it came to staying connected to our contractors, sales reps and partners. To that end, we launched "Pro Talk with Stan" — a weekly video series on Facebook Live, which we also decided to share via The Asphalt Life Podcast.   In this episode, Stan was joined by Robby Boyd from Ben Hill Renovations, as well as Kevin and Marina Schultz from Safeguard Construction Company.   Join the conversation! [email protected] https://www.f...

Episode 33 – An Exclusive Interview with Reid Ribble

March 19, 2021 20:52 - 59 minutes - 48.2 MB

Stan sits down for an exclusive interview with Reid Ribble, CEO of the National Roofing Contractors Association, who discusses his time working as a roofing contractor in Wisconsin, serving as a U.S. congressman and leading the NRCA.   Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Stan Bastek, vice president of sales and marketing for Atlas Roofing   Episode guest: Reid Ribble, CEO of ...

Episode 32 – Customer Financing (with R&B Roofing)

November 06, 2020 10:30 - 33 minutes - 38.8 MB

Scott Waldman of R&B Roofing and Remodeling joins Tiara for this episode in which the pair discusses customer financing options. Scott covers the pros and cons of the five financing programs his company offers, as well as the good, the bad and the ugly of its marketing efforts. Plus, he shares some big news about the future of R&B Roofing and Remodeling. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hos...

Episode 31 – Meet the Atlas Marketing Team (+ Summer 2020 Recap)

September 30, 2020 10:09 - 40 minutes - 47.7 MB

In this special episode, Tiara welcomes her Atlas marketing teammates who share their backgrounds, upcoming projects they’re excited about and fun facts about themselves. In addition, they recap the summer of 2020 and what it’s been like living and working through COVID-19. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing E...

Episode 30 – First Responders

August 27, 2020 09:54 - 24 minutes - 28.8 MB

In this episode, Stan and Tiara talk to a couple of people who help protect more than just the roofs in their communities. Kendall Dykes, owner of D6 Roofing Co., and Samantha Stratman, territory sales rep for Atlas, also work as firefighters. Hear why they chose to volunteer as first responders. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hosts: Stan Bastek, vice president of sales and marketing fo...

Episode 29 – Art of the Supplement

July 30, 2020 09:06 - 33 minutes - 38.7 MB

What the heck is supplementing? John Dye, founder of Art of the Supplement and director of marketing for Balance Claims, explains in this episode! The No. 1 golden rule in construction (don’t leave details off estimates) is being broken way more than it should. John details why this happens and how to avoid it. Then he shares his list of essentials for supplementing. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing ...

Episode 28 – What the Hail?

July 23, 2020 15:58 - 24 minutes - 28.9 MB

In this episode, Stan catches up with Derik Kline, CEO of Hail Trace, who explains how his weather-consulting company calculates its annual hail predictions. He also describes meteorology conferences around the world and how hail maps could help foreign markets such as Canada and Australia. And he passionately describes some of his favorite storm-chasing moments. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Ep...

Episode 27 – Making Connections

July 16, 2020 16:55 - 15 minutes - 18.6 MB

In this episode, Stan chats with Michael Gogan, product specialist for CompanyCam, a photo documentation app for contractors. The two sat down together at Topgolf in Atlanta during one of this year’s Highway to Hail events. Michael tells Stan how CompanyCam and Hail Trace came together to create the 10-city tour. He explains the ways the app helps contractors document jobs more efficiently. And he shares that CompanyCam is launching a new video feature (in beta) and will also offer improve...

Episode 26 – Pro Talk with Stan: Joe McDevitt, Tyson Smith & Scott Karas + Mike Holmes Jr.

July 09, 2020 16:54 - 58 minutes - 67.5 MB

Because we want to stay connected to our contractors, sales reps and partners during COVID-19, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode, Stan chats with Joe McDevitt, Tyson Smith and Scott Karas, followed by special guest Mike Holmes Jr. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hosts: Stan Bastek, vice president of sales and marketing for Atlas Roofi...

Episode 25 – Pro Talk with Stan: Ryan & Joe Knippel + Angel Rios & A.J. Nickol

July 02, 2020 16:56 - 1 hour - 78.3 MB

To help us stay connected during COVID-19, we started Pro Talk with Stan — a weekly Facebook Live series. In this episode, Stan is joined by brothers Ryan and Joe Knippel, and then he catches up with Angel Rios and A.J. Nickol. Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing Episode hosts: Stan Bastek, vice president of sales and marketing for Atlas Roofing Episode guests: Ryan Knippel, territory sales rep ...

Episode 24 – Your Network Is Your Net Worth

June 22, 2020 17:12 - 40 minutes - 47 MB

In this episode, Tiara and Alex talk to Atlas sales rep Brad Bellamy, who explains some ways you can expand your network of contacts and grow your business in 2020. Did you know that only 17% of homeowners make purchase decisions based on price? Learn strategic ways to set your business apart, how to use sales empowerment, best practices for using sales tools and many more helpful tips to help you win more — and potentially better — jobs this year. Join the conversation! podcast@atlas...

Episode 23 – Podcasts for Roofing Contractors

April 28, 2020 12:10 - 29 minutes - 34.4 MB

In this episode, Tiara and Alex Dale, regional sales manager for Atlas Roofing, discuss their busy Live, Roof, Play lifestyles. Alex explains his definition of success — “the constant chase of your potential true self” — and shares how podcasts fit into his continuing personal and professional growth. He also provides his recommendations for some of the best podcasts roofing contractors should be listening to (see URLs/links below).   Join the conversation! [email protected] htt...

Episode 22 – Finding “Balance”

April 02, 2020 16:13 - 31 minutes - 36.5 MB

In this episode, Troy Clymer, COO/CFO of Balance Claims, joins Tiara in the Atlas Lodge at the 2020 International Roofing Expo (IRE) in Dallas, TX. The two discuss their families and how they find balance (no pun intended!) in the Live, Roof, Play lifestyle.   Troy explains how he met his business partners and formed their company, which provides high-quality professional administrative services to help contractors manage insurance claims. He talks about how Balance Claims is growing a c...

Episode 21 – On The Highway To Hail

January 31, 2020 09:50 - 18 minutes - 21.8 MB

Is your business ready for storm season? Jumpstart the year by attending CompanyCam’s Highway to Hail roadshow and network with roofing industry experts who can help your company weather Mother Nature’s worst.   In this episode, Tiara Searcy, content and digital marketing manager for Atlas Roofing, sits down with Laura Nelson, vice president of marketing for Signpost, and Tim Conley, chief marketing officer for Contractor Dynamics. All three are panelists at this year’s event, where they...

Episode 20 – Diamond Contractors (Part 2)

December 23, 2019 11:00 - 23 minutes - 27.3 MB

Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here.   So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contractors Mike Guy, of Guy Brothers Roofing in the Florida Panhandle and Southwest Alabama, and Michael Woodward, of Mills Roofing in Fredericksburg, VA.   Both companies had humble beginning...

Episode 19 – Training A Great Sales Team

December 17, 2019 11:00 - 1 hour - 79 MB

We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo.   Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and businesses. He also explains how to create a game plan for training, hiring, recruiting and onboarding new talent.   Would you work for you? Discover the answer in this episode!   An...

Episode 18 – ProForce Elite Sales Reps (Part 2)

December 09, 2019 11:00 - 26 minutes - 30.8 MB

Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto.   In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker.   Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got into the roofing industry, shares his most embarrassing moment and describes what life is like living with a Pirate (his green-winged macaw).   Mike covers Memphis, TN, and Norther...

Episode 17 – Diamond In The Rough

November 27, 2019 15:56 - 38 minutes - 45.4 MB

Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family.   “As it turned out, I was the one that had the better job by a long shot,” he says. “I got to dress casually and comfortably and ride around town meeting different homeowners and that was fun for m...

Episode 16 – Diamond Contractors (Part 1)

November 08, 2019 11:00 - 21 minutes - 25 MB

Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life.   Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 Atlas Signature Select® Roofing Systems or 30,000 squares of Atlas shingle squares featuring Scotchgard™ Protector.   In this episode, Tiara and Alex talk to Jason Darnell, owner of Darnel...

Episode 15 – Holmes On Homes: Secrets To Winning With Your Homeowner

November 01, 2019 16:35 - 49 minutes - 57.2 MB

 Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.   The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.   Wanna meet the Holmes crew? Go to the link bel...

Episode 14 – ProForce Elite Sales Reps (Part 1)

September 23, 2019 10:00 - 28 minutes - 33.8 MB

We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirelessly across the country, building amazing relationships with our Atlas Pro™ contractors. So we’re dedicating time on the podcast to get to know some of them better.   In these first three segments, we talk to Cathy Acosta, regional territory manager for Pennsylvania and New York; Adam Stanley, territory sales rep for east Central Florida; and Josh Romano, territory sales rep for Okl...

Episode 13 – Summer Recap

September 13, 2019 09:18 - 19 minutes - 23.5 MB

As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes. Time to start cooling down!   Join the conversation! [email protected] ht...

Episode 12 – Summit 60® Goes Pink!

August 21, 2019 10:00 - 12 minutes - 15.1 MB

Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.   And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 ...

Episode 11 – Get FORTIFIED

August 16, 2019 10:00 - 45 minutes - 53.3 MB

In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!   To watch the...

Episode 10 – SEO (Part 2): Getting In The SEO Game

July 30, 2019 10:25 - 35 minutes - 41.5 MB

In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine. Have a listen to learn more and discover how to be at the top of your SEO game!   Join the conversation! podcast@atlas...

Episode 9 – Knock Knock

June 14, 2019 09:00 - 34 minutes - 40.7 MB

Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue. In our digital world, where things like ...

Episode 8 – What Is A Brand?

May 27, 2019 09:00 - 33 minutes - 46.7 MB

In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.   Join the conversation! [email protected] https://www.facebook.com/AtlasRoofing https://twitter.com...

Episode 7 – Let’s Get Physical

May 17, 2019 09:00 - 34 minutes - 40.7 MB

Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priorit...

Episode 6 – SEO (Part 1): Finding The Right Provider

May 07, 2019 08:45 - 29 minutes - 34.3 MB

If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black-, white- and gray-hat agencies. Plus, hear some best practices and long-term strategies for growing your roofing business. Stay tuned for Part 2 of this special series, in which the gang will s...

Episode 5 – Homeowner Financing

April 16, 2019 18:45 - 43 minutes - 50.6 MB

Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help roofing contractors win more (and bigger) jobs and also answer some of the most common questions.   Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/how-to-offer...

Episode 4 – Introducing Core4™ Enhanced Polymer Technology

March 27, 2019 10:00 - 41 minutes - 48.1 MB

We’re gonna blow your mind — with science! Specifically, the science behind our new Core4™ Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how Atlas StormMaster® Shake and St...

Episode 4 – Introducing Core4® Enhanced Polymer Technology

March 27, 2019 10:00 - 41 minutes - 48.1 MB

We’re gonna blow your mind — with science! Specifically, the science behind our new Core4® Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how StormMaster® Shake impact-resis...

Episode 3 – Drive Your Digital Marketing

March 21, 2019 14:10 - 25 minutes - 35.3 MB

In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors nee...

Episode 2 – IRE Recap & Asphalt Life Truck Giveaway

March 07, 2019 16:27 - 22 minutes - 32.2 MB

Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. Their discusses some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor Coach Pro and Company Cam. They also share what happened at the Atlas booth — from roofing product demos with Atlas shingles featuring Scotchgard™ Protector to a special visit from professiona...

Episode 1 – #LiveRoofPlayTogether

February 26, 2019 15:33 - 27 minutes - 38.4 MB

Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow your brand and business. They also preview future episodes, which will cover topics such as sales and marketing strategies, technical tips, hot topics and contractor lifestyles. Plus, learn how eac...

Episode 0 - Welcome To The Asphalt Life Podcast

February 14, 2019 11:47 - 1 minute - 3.52 MB

The Asphalt Life Podcast is where we “Live, Roof, Play” together. As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company. If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you! Have questions, comments or suggestions for the podcast? Email us at [email protected].

Twitter Mentions

@atlasroofing 41 Episodes