Episode 8 – What Is A Brand?

Asphalt Life Podcast

English - May 27, 2019 09:00 - 33 minutes - 46.7 MB - ★★★★★ - 13 ratings
Marketing Business Management architecturalroofing architecturalshingles asphaltshingles commercialroofing podcastaboutroofing residentialroofing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 7 – Let’s Get Physical

Next Episode: Episode 9 – Knock Knock

In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.

Join the conversation!

[email protected]

https://www.facebook.com/AtlasRoofing

https://twitter.com/AtlasRoofing

Episode hosts:

Stan Bastek, national sales director for Atlas Roofing

Tiara Searcy, content and digital marketing manager for Atlas Roofing

Episode guest:

Joe Hughes, brand boss

Contractor Dynamics: https://contractordynamics.com/

Discussion topics:

(1:43) What is a brand?