Episode 3 – Drive Your Digital Marketing
Asphalt Life Podcast
English - March 21, 2019 14:10 - 25 minutes - 35.3 MB - ★★★★★ - 13 ratingsMarketing Business Management architecturalroofing architecturalshingles asphaltshingles commercialroofing podcastaboutroofing residentialroofing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors need to build a brand their market trusts.
Watch the webinar in its entirety
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Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Joe Hughes, digital marketing guru
Topics covered:
(1:22) Search vs. social
(3:15) Google AdWords
(4:41) Facebook ad campaigns
(5:26) Understanding your market
(8:05) Setting goals for growth
(9:03) Marketing math
(11:16) Content
(12:56) Developing your web presence
(15:55) Database marketing (following up and capturing leads)