Episode 4 – Introducing Core4™ Enhanced Polymer Technology

Asphalt Life Podcast

English - March 27, 2019 10:00 - 41 minutes - 48.1 MB - ★★★★★ - 13 ratings
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Previous Episode: Episode 3 – Drive Your Digital Marketing

Next Episode: Episode 5 – Homeowner Financing

We’re gonna blow your mind — with science! Specifically, the science behind our new Core4™ Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas.

Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how Atlas StormMaster® Shake and StormMaster Slate impact-resistant shingles with Core4 earned their UL 2218 Class 4 rating. Learn more about Core4 at AtlasRoofing.com/Core4.

Links:

Core4™ Enhanced Polymer Technology

https://asphaltlife.atlasroofing.com/article/atlas-introduces-core4-enhanced-polymer-technology

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Episode hosts:

Stan Bastek, national sales director for Atlas Roofing

Alex Dale, regional sales manager for Atlas Roofing

Paul Casseri, product manager for Atlas Roofing

Episode guest: