All the Social Ladies
298 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 46 ratingsConversations with women “who run the world.” After a successful inaugural season hosting Carrie Kerpen’s widely loved podcast, All the Social Ladies, Jenn Burgess and Michelle Greenbaum are excited to kick off Season 6!
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
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Episodes
Show #86 - Meredith Fineman
November 30, 2015 05:00 - 26 minutes - 24.4 MBMeredith Fineman is the founder of FinePoint, a communications and professional development company that empowers leadership through public relations tactics. FinePoint also works with women and girls, teaching them how to brag, redefining self-promotion, and creating a vocabulary to speak positively about professional achievement. Fineman started FinePoint in 2011 after parting with a digital agency. She brought her experience in all areas of communications - from advertising at Young & Rub...
Show #85 - Debbie Miller of Social Hospitality
November 23, 2015 05:02 - 18 minutes - 17 MBDebbie Miller is the President of Social Hospitality, a marketing firm focusing on social media and content marketing. Debbie works with businesses and individuals on a larger range of subjects related to digital marketing and communications. Having worked in digital marketing for over 7 years, Debbie is also the Digital Communications Manager for HyperDisk Marketing and has spoken on social media at universities as well as business events and industry conferences. She's written for a variet...
Show #84 - Tiffany Harrison of STA Travel
November 16, 2015 05:59 - 22 minutes - 20.4 MBAs the Communications Manager, Tiffany Harrison is responsible for all internal and external communications for STA Travel US. Previous to this, she was the Outreach Manager at GoAbroad.com for nearly four years, developing her knowledge and passion for international education and student travel. She is also involved with communities like the NAFSA Rainbow SIG and Tech SIG, and presents often on brand management and social media, online marketing, and methods for translating the student expe...
Show #83 - Social Teens Tell Us What's In and Out
November 09, 2015 01:14 - 19 minutes - 17.6 MBOn this week's episode of All The Social Ladies, learn about teen behavior across the web as Carrie Kerpen interviews her daughter, Charlotte & her friend, Sophia. Tune in as they share insights into what's happening with teens on the internet and the advances with Snapchat.
Show #82 - Jennifer Watson of The Weather Channel
November 02, 2015 07:30 - 18 minutes - 16.5 MBJennifer Watson is a meteorologist, storm chaser, space weather geek and social media specialist. She started with The Weather Channel in March of 2014, where she is a Social Meteorologist/Social Media Specialist. There she co-manages, TWC's social pages, posting forecasts, breaking weather information and more. Along with that she works on a variety of social media campaigns for the company. Prior to moving to Atlanta, Jennifer was an on camera meteorologist at WHNT-TV in Huntsville, AL whe...
Show #82 - Jennifer Watson of The Weather Channel
November 02, 2015 07:30 - 18 minutes - 16.5 MBJennifer Watson is a meteorologist, storm chaser, space weather geek and social media specialist. She started with The Weather Channel in March of 2014, where she is a Social Meteorologist/Social Media Specialist. There she co-manages, TWC's social pages, posting forecasts, breaking weather information and more. Along with that she works on a variety of social media campaigns for the company. Prior to moving to Atlanta, Jennifer was an on camera meteorologist at WHNT-TV in Huntsville, AL whe...
Show #81 - Kate Krumsieg of HSN
October 05, 2015 20:37 - 15 minutes - 14.3 MBKate Krumsieg joined the HSN social team in September 2013. As Senior Manager of Social Media Marketing at HSN she leads social strategy across all platforms and integration of social media content into the business’ digital and on-air properties. She enjoys the challenge of working in marketing’s newest frontier, and loves that social media serves as a dynamic two-way street where the consumer has an active role in shaping business and news. She is energized by the democratic nature of that...
Show #80 - Daniella Nabuco
September 28, 2015 15:14 - 22 minutes - 20.8 MBDaniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms. At GoGo squeeZ, Daniella has built a large and engaged social fan base, and has continuously worked to convert new consumers to the brand through various digital initiatives. Being at the fo...
Show #79 - Laura Powers
September 21, 2015 18:32 - 30 minutes - 28.2 MBLaura Powers is the Director of Global Social Media Marketing at Cisco. With 25 years of experience, Laura’s career spans many facets of marketing, PR, and communications. In her current role, Laura has responsibility for executing the social media strategy across Cisco including company-wide social policies & digital training programs, social campaigns, listening, social selling, and online communities. Laura has been recognized for building world-class social programs and leading a hi...
Show #78 - Carla Zanoni, Executive Emerging Media Editor at The Wall Street Journal
September 14, 2015 06:30 - 30 minutes - 27.5 MBCarla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based DNAinfo.com and worked as a metro reporter for more than a decade in Ne...
Show #77 - Melissa da Silva and the Contiki Vacations Team
September 08, 2015 03:23 - 28 minutes - 26.5 MBMelissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years’ experience in the travel industry – and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.
Show #76 - Marie Bonaccorse
August 31, 2015 05:11 - 21 minutes - 19.9 MBMarie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin, Gillette and Puff’s social media before deciding to leave and start her own consulting business, The Sassy Tweetress. Her “keep it real” attitude has helped bring about accolades from numerous trade and media publications. Her real time response...
Show #75 - Lyndsay Signor
August 24, 2015 06:30 - 36 minutes - 33.4 MBLyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy...
Show #74 - Kristal Bergfield
August 17, 2015 06:30 - 24 minutes - 22.7 MBKristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world’s most valuable brands. Most recently, she was VP of Business Operations at Ordrx, overseeing the product roadmap, client service operation, and marketing communications. Prior to Ordrx, she was the co-founder of a consumer payments platform called Ultapay and also spent eight years at American Express. ...
Show #73 - Jen McClure
August 10, 2015 06:30 - 33 minutes - 30.7 MBJen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010, when the company was acquired and ...
Show #72 - Elly Deutch
August 03, 2015 06:30 - 30 minutes - 27.9 MBElly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and...
Show #71 - Nisha Chittal
July 27, 2015 06:40 - 30 minutes - 27.8 MBNisha Chittal is a journalist and social media strategist who is currently Manager of Social Media & Community at MSNBC. In this role, she leads and develop msnbc's social editorial strategy, audience growth and engagement, social TV integrations, and emerging platform strategy. She also writes and reports for MSNBC.com about politics, technology, and women's rights and feminism, and has appeared as a guest on Shift by MSNBC to discuss these topics. Prior to MSNBC, Nisha led social media at ...
Show #70 - Ann Handley
July 20, 2015 22:36 - 28 minutes - 25.9 MBAnn Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is ...
Show #69 - Heather Neary
July 13, 2015 06:30 - 20 minutes - 19.2 MBAs the Vice President of Global Marketing for Auntie Anne’s, Heather Neary is responsible for the strategic planning, marketing, and menu development for the Auntie Anne’s brand. She provides guidance on all domestic and international locations as well as oversight to our retail efforts in the United States. Since joining Auntie Anne’s in 2005, Heather has also served in the roles of Marketing Manager, Director of Marketing, and Chief Marketing Officer for Auntie Anne’s. Prior to joining Aun...
Show #68 - Kate Dickman
July 06, 2015 06:30 - 23 minutes - 21.9 MBWelcome to Season 2 of All The Social Ladies, and we could not be more excited to kick off the new year than with our special guest Kate Dickman. Kate is the senior social media program manager at Office Depot. At just 15 years of age, she taught herself basic html and coded her own personal website, eventually starting her own digital marketing business from her dorm room. By 2013, she was recognized as one of Top Ranks 25 Women That Rocked Social Media.
Show #67 - Deena Baikowitz
June 22, 2015 17:14 - 31 minutes - 29.1 MBDeena Baikowitz is the Chief Networking Officer at Fireball Network and comes from four generations of feisty career women. Her favorite expression is "I know someone you should meet. Let me introduce you!" She is passionate about empowering professionals to build their confidence, their skills, and their networks. Her firm's clients include entrepreneurs, executives, association leaders and college students. Deena is a dynamic speaker, coach, consultant and writer, and she has a diverse car...
Show #66 - KC Geen
June 17, 2015 05:11 - 19 minutes - 18.3 MBKC Geen is senior manager, social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at variou...
Show #65 - Jessica Williams
June 08, 2015 06:30 - 27 minutes - 25 MBJessica Williams is the Director of Global Innovation Marketing & Analytics at Visa focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading ...
Show #64 - Diana Plazas
June 01, 2015 20:27 - 24 minutes - 22.4 MBDiana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 400 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van, the Little Things Project and DTour. ...
Show #63 - Brianna Foulds
May 18, 2015 06:30 - 23 minutes - 21.8 MBBrianna Foulds began her career at California Pizza Kitchen, progressing through the various roles of restaurant operations before joining the recruiting team. It was there that she discovered her passion - not for artisan pizza, but for finding the right people for the job, brand and business. Her success there landed her a position at Oakley, where she, along with her team, is responsible for recruiting Manufacturing Assembly Teams, Optical Design Engineers, Fabric Developers, Athlete Mana...
Show #62 - Jennifer Donovan, founder of Nova Communications
May 04, 2015 12:28 - 23 minutes - 21.5 MBJennifer Donovan is a seasoned digital PR and brand strategist with more than 18 years of communications, PR, social media and marketing experience. She has a proven track record for driving industry awareness, value and momentum for her clients. Prior to founding Nova Communications in 2013, Jennifer was Senior Manager of Social Communications and Senior Global PR Manager for Akamai Technologies. Before Akamai, Jennifer worked at Horn Group, a digital communications agency, working closely ...
Show #61 - Stacey Jaffe
April 20, 2015 17:13 - 23 minutes - 21.5 MBMeet Social Lady Stacey Jaffe. Stacey overseas Teach For America's social media and blogging platforms, where she developed strategies to use social media matrix as a focus group upon which to improve the social media experience. Prior, she worked on content development for Nickelodeon's Team Umi Zoomi, which is an educational preschool television show.
Show #60 - Amy Binder
April 06, 2015 07:54 - 20 minutes - 18.4 MBAmy Binder is CEO of the New York City-based RF|Binder. For close to 30 years, Amy Binder has been committed to bringing new and innovative thinking to the public relations field. Since founding RF|Binder in 2001, Amy has focused on working with major corporations, brands, government organizations, destinations and institutions on corporate reputation and brand marketing assignments. Previously she was President/Americas for the Ruder Finn Group where she, along with her father David Finn an...
Show #59 - Lori Feldman
March 09, 2015 06:30 - 24 minutes - 22.1 MBLori Feldman is Global Head of Social Media for Cigna International, where she is responsible for enterprise social media marketing initiatives, as well as those in support of markets and segments. Lori joined the company in 2012, having spent twelve years with Citigroup Global Transaction Services (GTS). Before joining Citi, Lori spent seven years as a marketing and creative services consultant, with a broad, global client base including firms in pharma/healthcare, technology, shipping, pub...
Show #58 - Bethany Evans
February 23, 2015 15:01 - 26 minutes - 24.6 MBBethany Evans recently joined Southwest Airlines as Business Consultant Social Market Strategy. Prior to joining Southwest, she served as Social Media Manager at JCPenney, where she led the engagement team in content creation and community management across JCPenney’s social channels. Bethany has planned and executed a number of industry-leading campaigns including #JCPCup and #StompALittleLouder, and she has been a featured speaker for SocialMedia.org, discussing how to win at social media ...
Show #57 - Mallorie Rosenbluth
February 09, 2015 15:17 - 27 minutes - 25 MBMallorie Rosenbluth is the VP of Client Services at Likeable Media. Prior to joining the team, Mallorie was a marketing consultant at Wegmans Food Markets. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now oversees both account and creatives service and ensures clients have a “likeable” experience and the teams produce amazing work that get results. Her speaking credentials include Social Media Week, NYU’s Social Medi...
Show #56 - Deirdre K. Breakenridge
February 02, 2015 17:12 - 27 minutes - 25 MBDeirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, she is the author of five Financial Times books - her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012. Deirdre is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marke...
Show #55 - Jessica Kalbarczyk
January 26, 2015 16:13 - 22 minutes - 20.6 MBJessica Kalbarczyk is the eternal optimist with a passion to learn and expand her already in-depth of knowledge of social and digital communications. A Buffalonian by heart, and South Carolinian by home, Jessica currently manages social media for Furman University in Greenville, SC. Jessica started her own communications consultancy, Glass Half Full Communications. The experience helped to solidify Jessica in the social media industry both on a regional and national scale. Within a year Jess...
Show #54 - Carmen Shirkey Collins
January 20, 2015 07:30 - 26 minutes - 24.3 MBCarmen Shirkey Collins has been working on creating 1:1 relationships with customers since before social media was in the lexicon. She has helped pioneer and transform social media programs for several Fortune 500 companies and large brands. (America Online, Verizon, Mozilla Firefox, Citrix and now Cisco.) Her passion for social media aside, she is also an award-winning writer with one book on Amazon and another underway, a wife, mom to a fur-kid, and a world traveler.
Show #53 - Vanessa Sain-Dieguez of Hilton Worldwide
January 12, 2015 15:41 - 25 minutes - 23.4 MBVanessa Sain-Dieguez leads Social Media Planning & Integration at Hilton Worldwide and is focused on promoting the integration of social strategy across the enterprise. Vanessa is particularly passionate about using social media to extend hospitality beyond the front desk via Hilton Worldwide's social customer service programs.
Show #52 - Kathleen Curtis Wolf of Whirlpool
January 05, 2015 17:47 - 23 minutes - 21.5 MBAll the Social Ladies with Carrie Kerpen is proud to welcome Kathleen Curtis Wolf to this week's show. Kathleen is a creative person who enjoys working with others to innovate products, services or marketing concepts based on consumer understanding. She considers herself an entrepreneur on the inside of a large company, having spent most of her career in positions that were new or needed be reshaped to evolve to meet business needs. Kathleen is employed by Whirlpool Corporation and is curren...
Show #51 - Katie Cowie
December 29, 2014 15:27 - 23 minutes - 21.6 MBKatie Cowie is the Social Media Supervisor at Resolution Media based out of Charlotte, NC. In that role, Katie provides social media strategy for Lowe's Home Improvement and leads a team who manages all paid social media for Lowe's. Prior to her role, Katie was the Engagement Marketing Manager for Gazelle, a late-stage consumer start-up based out of Boston, MA, where she managed social media, emerging platforms, events, and launched Gazelle's content marketing program and blog. Katie grew up...
Show #50 - Michelle Magoffin
December 22, 2014 07:30 - 22 minutes - 20.6 MBMichelle Magoffin is passionate about technology and fascinated by the way people integrate it into the functions of their daily lives. She has 15 years of digital marketing experience, in the retail, real estate, automotive, and financial services industries, working with companies like Edmunds.com, Move.com, technology and ecommerce startups, and a variety of small businesses. Michelle is currently the director of social media marketing at Farmers Insurance, where she leads the content mar...
Show #49 - Elina Furman
December 15, 2014 06:56 - 26 minutes - 24.3 MBElina Furman is the publisher of A-List Mom and A-List Mom Travel by day and a frequent parenting columnist by night. She is also the author of over 20 books. Constantly on the hunt for new stylish products and new experiences, she believes that some of the best minds have migrated from NASA and are dreaming up the next cool, flying stroller. She lives in Westchester, N.Y., with her husband and 3-year-old son. Send her a tweet at @a_listmom and @alisttravel.
Show #48 - Dorie Clark
December 08, 2014 07:30 - 22 minutes - 20.6 MBDorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Goo...
Show #47 - Aliza Licht
December 01, 2014 07:53 - 24 minutes - 22.4 MBAliza Licht is the SVP of Global Communications at Donna Karan International and DKNY PR GIRL (@dkny on Twitter), the company's award-winning social media personality. Licht was listed as #30 in The New York Daily News "Top 50 Most Powerful Women in New York," she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in "PR Girl Revealed as PR Executive," E! News "A Day in the Life," Good & IBM's "Figures of Progress" and TIME Style & Design's "Six Women Who Ru...
Show #46 - Petra Neiger
November 24, 2014 07:30 - 24 minutes - 22.4 MBPetra Nieger is Senior Director, Marketing Communications at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business at Cisco, and was responsible for initiatives to deepen and broaden social capabilities, drive participation and scale social media through employee and customer engagement. She was named by FierceCMO a...
Show #45 - Julia Pimsleur
November 17, 2014 07:30 - 25 minutes - 23.4 MBJulia Pimsleur is the CEO and Founder of Little Pim, the leading system for introducing young children to a second language. Little Pim has won 25 awards and features the proprietary Entertainment Immersion Method. She has raised over $25M including $4.5M in venture and angel funding and $20M in philanthropic dollars. Julia created the Double Digit Academy as a forum to support and mentor women while helping drive the number of women-owned, VC-funded businesses into the "double digits".
Show #44 - Allyson Downey
November 10, 2014 07:30 - 33 minutes - 30.9 MBAllyson Downey is CEO and co-founder of weeSpring, a start-up that helps new and expecting parents collect advice from their friends about what they need for their baby. Her entrepreneurial spirit dates back to elementary school, when she had a face-painting business for birthday parties, and it's carried her through roles with Random House, Eliot Spitzer, and Credit Suisse. She has an MBA from Columbia Business School, an MFA from Columbia University's School of the Arts, and a BA from Colb...
Show #43 - Dayna Hathaway
November 03, 2014 15:49 - 26 minutes - 24.4 MBDayna Hathaway joined Extra Space Storage in 1999 after beginning her career in the agency and high-tech worlds. She has played an integral part in growing the marketing department from 3 people to more than 40. In addition, she has helped to grow the organization from 30 retail locations to over 1000+ today. Dayna has overseen marketing activities in various functions for the past 15+ years and has experience in driving integrated marketing plans using interactive, social, television, brand...
Show #42 - Christi McNeill
October 27, 2014 06:30 - 24 minutes - 22.4 MBChristi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the...
Show #42 - Christi McNeill
October 27, 2014 06:30 - 24 minutes - 22.4 MBChristi McNeill serves as the Social Media and Digital Strategy Manager for Patrón Spirits Company, the world’s no. 1 premium tequila. In addition to her online communications and marketing duties, Christi works as a “voice” behind the Patrón Twitter, Instagram, and Facebook accounts (@Patron). Previously, Christi managed social media communications for Southwest Airlines and was a key developer of the Social Business model and roadmap for airline. She intimately understands the reach of the...
Show #41 - Sonia Carter
October 21, 2014 22:28 - 37 minutes - 33.9 MBSonia Carter leads digital and social media marketing at Mondelez International, building the digital impact of brands such as Cadbury Dairy Milk, Oreo, Kenco, Creme Egg, Green & Black's and Philadelphia across Europe. She is responsible for accelerating digital adoption and proficiency across 30 markets as well as providing strategy for some of Europe's best loved brand to drive results. A passionate advocate of integrated marketing, she believes creativity and ROI are equally inspiring. At...
Show #40 - Anne Doyle
October 16, 2014 14:32 - 33 minutes - 30.4 MBAnne Doyle has been on the front lines of women's progress for four decades. She began her career as a pioneering TV News and Sports journalist in the 70's and 80's. For her leadership role in opening sports locker rooms to female reporters, she was inducted into the Michigan Journalism Hall of Fame. Anne then moved to the business world, rising through the ranks at Ford Motor Company to become Director of North America Communications. In 2000, Automotive News named her one of the "100 Leadi...
Show 39 - Adrienne Chance
October 13, 2014 06:30 - 30 minutes - 28.3 MBAdrienne Chance is the Senior Communications Manager for Topgolf, the emerging global leader in golf entertainment. As the voice behind Topgolf, Adrienne is responsible for media relations, internal and guest communications, charitable giving and social media. Since joining Topgolf in 2012, Adrienne has set the strategy for the company’s public relations efforts, crisis and change communications and the use of social media. She has helped garner extensive national media coverage for Topgolf,...