All the Social Ladies
298 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 46 ratingsConversations with women “who run the world.” After a successful inaugural season hosting Carrie Kerpen’s widely loved podcast, All the Social Ladies, Jenn Burgess and Michelle Greenbaum are excited to kick off Season 6!
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
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Episodes
Show #226 - Mindy McKnight of M-Star Media
June 03, 2019 07:30 - 14 minutes - 13.4 MBI'm excited to introduce you to Mindy McKnight, who is the founder and CEO of M-Star Media, Inc. You may know her from CuteGirlsHairStyles.com, which of course launched the Cute Girls Hairstyles YouTube channel over 10 years ago. She is currently ranked one of the Top 25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters won 2017 Peoples Voice Webby Award. They've also just recently launched a mascara line, a book on viral parenting......
Show #225 - Jessica Robinson of Heineken U.S.A.
May 20, 2019 07:30 - 23 minutes - 22 MBI am thrilled to present to you Jessica Robinson, the Vice President of Marketing of Emerging Brands at Heineken U.S.A. She come to this interview with so many great examples and tips for marketers today -- things that are current and run across all the different brands in her portfolio. Get your pen out, because there's a lot of insights you'll want to take down.
Show #224 - Molly Hayward of Cora
May 13, 2019 14:05 - 19 minutes - 18.2 MBYou guys are gonna love my next guest! Molly Hayward, the co-founder at Cora, has entered the menstrual management space -- a space that is very trendy now by the way -- and she has done it so effectively with her company Cora. They have been around three years, they haven't spent a dollar on marketing, and yet they've made a heck of a marketing splash. Take a listen.
Show #223 - Sadie Novello of GIPHY
May 07, 2019 18:11 - 17 minutes - 16.2 MBI’m really excited about my next guest because she answers a burning question I’ve had for a long time: Is it GIF or JIF? Sadie Novello, the EVP of Content and Media at GIPHY, is here to answer that question for us now, along with other questions I ask her--all about being a working mom and making it all work. Take a listen.
Show #222 - Shelley Wise of Princess Cruises
April 29, 2019 05:30 - 15 minutes - 14.2 MBI am super excited to introduce you to Shelley Wise who is the Vice President of Integrated Marketing at Princess Cruises. You're going to hear a lot about Princess Cruises today, in addition to Shelley's career. You'll hear about their return to TV, you'll hear about their approach to influencer marketing, and you'll hear about their integration of data. Take a listen.
Show #221 - Kristin Patrick of Sugar23
April 22, 2019 05:12 - 25 minutes - 23.1 MBI am really excited to introduce you to my next guest, Kristin Patrick. I first became acquainted with her when she was the Global Chief Marketing Officer of Global Brand Development at PepsiCo, where she played an integral role in delivering the company's long-term global growth strategies. I became obsessed with what she was doing there as a change maker and I really wanted to get her on the show so she can talk to us about what it takes to be a change maker. Because it's not so easy when ...
Show #220 - Nancie Ruder of Noetic Consultants
April 15, 2019 06:00 - 22 minutes - 20.9 MBHey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.
Show #219 - Aimee Lapic of Pandora
April 08, 2019 17:30 - 17 minutes - 16.5 MBGet ready you guys because this powerhouse is full of energy and advice, all about the future of sound marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!
Show #218 - Allison Lowrie of ANGI Homeservices
April 02, 2019 05:30 - 20 minutes - 18.9 MBI'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as t...
Show #217 - Ruth Ann Harnisch of The Harnisch Foundation
March 25, 2019 06:00 - 27 minutes - 25.3 MBThis is a very special show, because I get to interview Ruth Ann Harnisch, who is the Founder and President of The Harnisch Foundation. She describes herself as an investor, a donor, a producer, a writer, a performer, and formerly poor-now-rich person working to create social change and help others to find their own paths to fulfillment.
Show #216 - Gillian Meek of Keds
March 18, 2019 06:00 - 19 minutes - 18.4 MBYou guys, I am so excited because one of my favorite brands is on the show today. I am a Keds devotee and I am thrilled to talking to their president, Gillian Meek. One of the things that I love Keds, and in Gillian in particular, is they don't just talk-the-talk, they walk-the-walk! Their new "Ladies First" campaign is not only great as a marketing campaign, but they truly live up to that mission with a Female leadership team and a lot of great thoughts on changing content at the speed of l...
Show #215 - Carolyn Blodgett of Peloton
March 11, 2019 06:00 - 26 minutes - 24.8 MBGet ready to ride! Today I am talking with one of my favorite brands ever, Peloton. I am talking to Carolyn Blodgett who is the Senior Vice President at Peloton and I can't wait to share some of the secrets behinds Peloton's marketing machine. Take a listen!
Show #214 - Kathryn Rose of WiseHer
March 04, 2019 18:42 - 19 minutes - 17.9 MBThere's technology and then there's talking it. And Kathryn Rose has built a technology marketplace that allows us to do both. She's created a company called WiseHer, which connects women with smart leaders who can help them build the businesses of their dreams. Take a listen!
Show #213 - Susan McPherson of McPherson Strategies
February 25, 2019 07:00 - 25 minutes - 23.1 MBThis next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helpi...
Show #212 - Niharika Shah of Prudential Financial
February 12, 2019 19:33 - 22 minutes - 21.1 MBI'm so excited to share with you my interview with Niharika Shah, the Vice President, Head of Brand Marketing & Advertising at Prudential Financial. We had a really interesting discussion about the power of listening to everyday people and highlighting their stories in order to unite around the financial wellness challenges that we all face—but few of us actually talk about.
Show #211 - Penny Wise of 3M
February 04, 2019 06:00 - 17 minutes - 16.2 MBYou guys, I'm really excited today to introduce you to Penny Wise who is the Marketing Director at 3M. She's gonna to talk to you about her career, and she's also going to talk about how helped reposition 3M and use the tagline '3M Science Applied to Life,' to create a social movement. Take a listen.
Show #210 - Amy Heidersbach of CareerBuilder
January 28, 2019 07:00 - 22 minutes - 21.1 MBYou guys, what a pleasure to talk with Amy Heidersbach, the Chief Marketing Officer or CareerBuilder this week. I was so impressed by how CareerBuilder views itself as a tech company first. And you see that in how it plays in everything that they do. From social elements, to augmented reality within their apps, to how they approach content. Take a listen!
Show #209 - Jennifer Sey of Levi Strauss & Co.
October 15, 2018 05:30 - 21 minutes - 20.2 MBWhen I'm looking at what Levi's is doing across the board, not even just in social, but with their social first elements that are based in social action, I am blown away. And a great deal of that credit goes to Jennifer Sey. She's the SVP and Chief Marketing Officer of Global Brands at Levi Strauss & Co., and she has a lot to say about what it means to have social inspire action. Take a listen.
Show #208 - Aditi Javeri Gokhale, CMO at Northwestern Mutual
October 08, 2018 05:30 - 20 minutes - 18.8 MBHey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special.
Show #208 - Aditi Javeri Gokhale, CMO at Northwestern Mutual
October 08, 2018 05:30 - 20 minutes - 18.8 MBHey everybody, I can't wait to introduce you to our next guest. Aditi Javeri Gokhale is the Executive Office and Chief Marketing Officer of Northwestern Mutual, which is a leading financial services company. Fun fact, she is their very first CMO, and they've been around for over 160 years. She must be pretty special.
Show #207 - Beth Comstock
September 18, 2018 05:30 - 21 minutes - 19.9 MBHow do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I'm talking to Beth Comstock, former Vice Chair at GE and author of the new book "Imagine It Forward: Courage, Creativity, and the Power of Change."
Show #206 - Orla Mitchell of Wrigley
August 27, 2018 05:00 - 23 minutes - 21.3 MBToday is what I would call a literal treat, that's because I got to talk to the Queen of Treats. Today, I got to speak with Orla Mitchell, who is the President of Gums and Mints at Mars Wrigley Confectionery, a subsidiary of Mars Incorporated. She leads the strategic development and delivery of some of the world's most beloved and delicious brands, like Extra, Orbit, Doublemint, 5 Gum, Juicy Fruit, and Eclipse, to Altoids and Lifesavers -- I mean basically every brand you ever heard of, it's...
Show #205 - Allison Kelley of Amtrak
August 13, 2018 04:30 - 19 minutes - 18.1 MBSpecial treat today guys... I've got Allison Kelley, the Director of Digital and Mobile Marketing at Amtrak. She's on the show today talking about how Amtrak uses data to not only increase their bookings, but also get an really good in-depth understanding of their customer. Take a listen.
Show #204 - Heidi Zak from ThirdLove
July 30, 2018 05:30 - 20 minutes - 18.7 MBOkay you guy, so it's very rare that I totally geek out and fan girl over a guest but this next guest, I totally did. Heidi Zak is the co-founder and co-CEO of ThirdLove, which is the fastest growing and most disruptive brand in the lingerie industry. I know it, because I wear it. I love ThirdLove. I love the fit, I love feeling like I'm not wearing a bra, and I think this brand is going places. Take a listen!
Show #203 - Andrea Brimmer of Ally Financial
July 23, 2018 06:30 - 28 minutes - 26.4 MBGuess what you guys? Today I get to interview one of my biggest business girl crushes, Andrea Brimmer -- who is the Chief Marketing Officer at Ally Financial. You are going to LOVE her three moments of her career and you're gonna so identify with them. No matter what stage you are at your career, its all about learning how to give yourself confidence. Take a listen!
Show #202 - Bobbi Rebell
July 09, 2018 06:30 - 26 minutes - 23.9 MBYou guys are in for a treat today! i am talking to Bobbi Rebell, who is the author of "How to be a Financial GrownUp: Proven Advice From High Achievers on how to Live your Life and Have Financial Freedom." But not only is she the author of that incredible book, she hosts a killer podcast. And she's gonna tell you all about how she grew that audience using social media. Take a listen.
Show #202 - Bobbi Rebell
July 09, 2018 06:30 - 26 minutes - 23.9 MBYou guys are in for a treat today! i am talking to Bobbi Rebell, who is the author of "How to be a Financial GrownUp: Proven Advice From High Achievers on how to Live your Life and Have Financial Freedom." But not only is she the author of that incredible book, she hosts a killer podcast. And she's gonna tell you all about how she grew that audience using social media. Take a listen.
Show #201 - Jennifer Pisciotta of Patrón Spirits
June 25, 2018 06:30 - 17 minutes - 16.1 MBHey guys, today you're in for a special treat because I get to talk to Jennifer Pisciotta, who is the Vice President of Brand Marketing at Patrón Spirits -- the Number One luxury tequila in the world. You'll hear how they maintain cultural relevance and stay ahead of the game by leveraging new technologies and taking big risks. Take a listen!
Show #200 - Rebecca Leonard of TJX Companies
June 12, 2018 05:30 - 18 minutes - 17.4 MBToday I am excited to have on Rebecca Leonard who is the Strategy Director of Community Impact at TJX Companies. You'll hear the story of how Rebecca the day-to-day marketing at TJX and moving over to something she really felt passionate about through corporate social responsibility. And you'll hear a little bit about how can you too! Take a listen.
Show #199 - Melissa Musgrove of Regions Bank
June 04, 2018 20:49 - 13 minutes - 12 MBHey guys. Today is a true Social Ladies interview because I get to talk to Melissa Musgrove, who is the Vice President and Head of Social Media at Regions Bank. What I'm most impressed by, aside from Melissa's passion and excitement around social media, is her ability to add quantifiable results to her social media efforts. You know, there's a lot of the soft stuff -- a lot of the humanization of brands, a lot of the story telling -- but there's a lot around metrics and showing the value of ...
Show #198 - Whitney Gonzales of Liingo Eyewear
May 21, 2018 06:30 - 17 minutes - 16.1 MBToday I got to talk to Whitney Gonzales who is the marketing manager at Liingo Eyewear. Liingo is a very cool new start-up doing some very innovative things in the eyewear space. We talk about their work with micro-influencers as well as some of the new technology that they have coming out to make shopping online for your eyes and glasses better. Take a listen!
Show #197 - Tara Peyrache of True Religion
May 14, 2018 06:00 - 26 minutes - 24.5 MBHello everyone! Today is a great day because I am talking with Tara Peyrache, who is the chief marketing officer at True Religion Brand Jeans. I've been a True Religion brand fan for a long and I'm really excited to hear what makes the brand tick and what makes Tara tick. Take a listen!
Show #196 - Emily Culp of Keds
April 30, 2018 06:30 - 14 minutes - 13 MBTrue story, I have a slight girl crush on Chief Marketing Officer at Keds, Emily Culp. I am impressed with her brilliance, with her passion around the Keds brand, and just with her overall positivity. You're gonna love her interview today. Take a listen!
Show #195 - Alexis Ferraro Luerssen of Match.com
April 23, 2018 06:30 - 18 minutes - 16.9 MBSo I missed the whole dating site thing, the online dating world. But I kind of, listening to this next guest, wish I had a stabbed at it in my single days -- sorry Dave, don't tell anyone. Alexis Ferraro Luerssen is currently the Vice President of Marketing and Communications at Match.com and she has been there for over 13 years. She's really seen the online dating world transform itself, and it's really interesting to hear about how they approach social. Take a listen!
Show #194 - Leslie Kruempel of Organic Valley
April 16, 2018 06:00 - 17 minutes - 16.4 MBToday, you're going to be meeting Leslie Kruempel, who is the Mission Executive at Organic Valley. Take a listen!
Show #193 - Pam Kaufman of Nickelodeon
April 10, 2018 19:05 - 23 minutes - 21.5 MBI wish I had my son Seth in the office today because he'd be freaking out at my next guest. Pam Kaufman is the Chief Marketing Officer and President of Consumer Products at Nickeloden -- therefor of his favorite show "Paw Patrol," one of the many properties she handles. Running the consumer products division at Nickelodeon allows her to tap into licensing of incredible talent link Jojo Siwa and more. Take a listen.
Show #192 - Vivian Lee of Petcube
April 02, 2018 06:30 - 23 minutes - 21.4 MBBoy oh boy, do I love disruptors, and this next guest is one indeed. Check out Vivian Lee, who is the Chief Marketing Officer of Petcube which is the best-selling home camera brand designed specifically for pet parents. What I love about this is that it's not like any other home security or camera device around. It is specifically targeted to pet parents and the product roadmap shows that. It's fascinating how they use pet influencers and celebrities to get the word out across social media. ...
Show #191 - Amy Protexter
March 26, 2018 05:00 - 25 minutes - 23.8 MBSo many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, bu...
Show #190 - Honey Comer-Cantrell of Likeable Media
March 19, 2018 05:30 - 19 minutes - 17.7 MBAre you feeling social today? I sure hope so because today we are talking with someone I personally know as a social media guru. Honey Comer-Cantrell brings more than a decade of experience in accounts to the VP of Client Services role at Likeable Media. Prior to joining the agency as an account manager in 2014, she was part of the marketing team at USA Network and later spent more than five years as the key client liaison at Getty Images. One thing I know, is that Honey is a killer early ad...
Show #189 - Jenna Lebel
March 12, 2018 04:30 - 22 minutes - 20.2 MBMy first guest kicking off season three is Jenna Lebel, the head of digital marketing at Liberty Mutual. This interview is particularly special because I first hired Jenna Lebel for her first job out of grad school. Yep, she worked for me at Likeable Media and I've watched her over the years, grow into an incredible marketer and poised young professional who is ready to take on the world! Take a listen to some of her insights here.
Show #189 - Jenna Lebel
March 12, 2018 04:30 - 22 minutes - 20.2 MBMy first guest kicking off season three is Jenna Lebel, the head of digital marketing at Liberty Mutual. This interview is particularly special because I first hired Jenna Lebel for her first job out of grad school. Yep, she worked for me at Likeable Media and I've watched her over the years, grow into an incredible marketer and poised young professional who is ready to take on the world! Take a listen to some of her insights here.
Show #188 - Monica Klausner of Veestro
December 04, 2017 06:30 - 21 minutes - 20 MBToday I’m talking to Monica Klausner, the co-founder of leading meal delivery service Veestro, which has healthy, plant-based meals that are ready to eat, heat, and enjoy.
Show #187 - Carolyn Aronson of It's a 10 Haircare
November 27, 2017 17:24 - 21 minutes - 19.7 MBToday, I get to interview the fabulous Carolyn Aronson, a successful entrepreneur, philanthropist, and founder and CEO of It’s a 10 Haircare, one of the only female-owned professional haircare brands in the world and a huge haircare brand in the Kerpen household.
Show #186 - Bec Brideson
November 20, 2017 05:53 - 20 minutes - 19.2 MBI’m so thrilled to introduce you to the brilliant Bec Brideson, an expert on the female economy and author of "Blind Spots: How to Uncover and Attract the Fastest Emerging Economy. "
Show #185 - Margit Detweiler
October 23, 2017 21:08 - 20 minutes - 18.6 MBMy guest today is Margit Detweiler, the founder of TueNight.com, which I aboslutely love. She's also the founder of Gyrate media, a content strategy company.
Show #184 - Ivy Brown of TIAA Financial Services
October 09, 2017 18:13 - 23 minutes - 21.8 MBToday on the show I'm excited to introduce you to Ivy Brown, the Vice President of Brand Marketing and Advertising at TIAA Finance Services. Her story is one of passion, launched from her high school days and her love of a specific clothing brand.
Show #183 - Erica Keswin of the Spaghetti Project
October 02, 2017 06:30 - 26 minutes - 24 MBI am thrilled today to be with my next guest Erica Kewsin, who is featured in my upcoming book. Erica is a workplace strategist and she's also the founder of a project that I am completely obsessed with called the Spaghetti Project. Also, she's coming out with an incredible book called "Bring Your Human to Work: 10 Surefire Ways to Design A Workplace That's Good for People, Great for Business, and Just might Change the World," out in 2018.
Show #182 - Michelle McKinnon of Payne Capital Management
September 25, 2017 06:32 - 18 minutes - 17.2 MBToday, I am with Michelle McKinnon, my dear friend who is a certified financial planner professional and financial advisor at Payne Capital Management. And she's a rock star! On this episode, we money conversations are wrongly taboo among us ladies. We also talk about some simple steps to start saving for tomorrow!
Show #181 - Lauren Banyar Reich of LBR PR
September 18, 2017 07:00 - 19 minutes - 18.1 MBMy next social lady is so amazing that she doesn’t even have to be on social media. Meet Lauren Banyar Reich, Head of LBR PR. She’s doing incredible things for women in the workplace and in general. Take a listen - she rocks!
Show #180 - Ronnie Tucker of New York Road Runners
July 17, 2017 18:14 - 26 minutes - 24 MBSo when I asked Ronnie Tucker who leads the marketing and communications department at New York Road Runners about her career path, she gave me quite a journey. It was a journey that was kind of like a marathon with lots of different stops and directions along the way and the path led her to exactly where she should be. Take a listen as to how New York Road Runners uses social media and how Ronnie found her perfect position.