All the Social Ladies
298 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 46 ratingsConversations with women “who run the world.” After a successful inaugural season hosting Carrie Kerpen’s widely loved podcast, All the Social Ladies, Jenn Burgess and Michelle Greenbaum are excited to kick off Season 6!
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
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Episodes
Show #133 - Lisa Baird of the United States Olympic Committee
July 25, 2016 05:30 - 29 minutes - 27.3 MBToday, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!
Show #132 - Jamie Stelter
July 21, 2016 04:30 - 20 minutes - 18.9 MBSo it's not often on All The Social Ladies that I get to talk to one half of the Twitter and Instagram power couple duo! It was pretty incredible to talk to Jamie Stelter today. She's the morning traffic anchor for NY1 News and she has an amazing story! What I found the most interesting was her ability to share and be vulnerable about her life on Twitter, on Instagram and various social networks. You'll hear how she learned exactly where she was supposed to be in her career and how she share...
Show #131 - Kate Gardiner, Audience Engagement Specialist
July 18, 2016 04:42 - 23 minutes - 21.7 MBToday, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the wo...
Show #130 - Laura Olin, Digital Campaigner
July 14, 2016 05:08 - 20 minutes - 19.1 MBToday I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!
Show #129 - Julie DeLoca, of LOCA Marketing
July 11, 2016 04:30 - 20 minutes - 19.2 MBGet ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!
Show #128 - Lauren Friedman of Adobe
July 07, 2016 06:00 - 26 minutes - 24.4 MBLauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!
Show #127 - Edlynne Laryea of Johnson & Johnson
July 05, 2016 04:30 - 24 minutes - 22.9 MBEdlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!
Show #127 - Edlynne Laryea of Johnson & Johnson
July 05, 2016 04:30 - 25 minutes - 22.9 MBEdlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!
Show #126 - Amanda Brinkman of Deluxe
June 30, 2016 05:30 - 30 minutes - 27.8 MBTake a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands.
Show #125 - Gabby Etrog Cohen of SoulCycle
June 27, 2016 04:30 - 16 minutes - 14.8 MBSoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.
Show #124 - Kam Prince of Hilton Grand Vacations
June 23, 2016 05:30 - 21 minutes - 19.6 MBYour vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vaca...
Show #123 - Betsy Codding of Mass Mutual
June 20, 2016 04:30 - 18 minutes - 16.6 MBDid you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really ...
Show #122 - Lauren Salazar of Weight Watchers
June 16, 2016 05:30 - 25 minutes - 23.1 MBJoin me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!
Show #121 - Allison Stadd
June 13, 2016 04:30 - 23 minutes - 21.9 MBIf you've ever run a podcast, or had a meeting or had any situation where you're about to talk to somebody, did your mouth start watering before you spoke to them? If so, you were probably talking to Allison Stadd. Allison is the Senior Marketing and Communications Manager at Shake Shack. Shake Shack if you don't know, is the most delicious burger joint in town founded by the culinary genius, Danny Meyer. Allison overseas social media and digital marketing and you'll hear a lot about her sto...
Show #120 - Stephanie Leavitt of Carnival Cruise Lines
June 09, 2016 14:19 - 24 minutes - 22.3 MBToday I had the pleasure of speaking to Stephanie Leavitt who is the Director of Social Media and Branded Content at Carnival Cruise Lines. You're going to hear how she started the first presence at Carnival and how she grew that community and content base exponentially from 2007 until today. You'll also hear some interesting stuff about how introverts exceed in social. Take a listen!
Show #119 - Sofia Sheth of Clique Media Group
June 06, 2016 14:55 - 18 minutes - 17.2 MBOh boy, are you going to love my next guest! Sofia Sheth works at Clique Media Group and she's had a long history of working at Man Repeller, Condé Nast, YouTube and Google and you're going to hear the best advice under the sun for how to grow into the career you love. Trust me, you'll want to listen!
Show #118 - Marifer Rodriguez of Pitney Bowes
June 02, 2016 06:30 - 16 minutes - 15.3 MBHow do you take a century old company that's all about mail and turn it into a technology company that's all about the engine behind making businesses work? Today, I talk to Marifer Rodriguez all about how she leads social media at Pitney Bowes. You'll hear how Pitney is at the forefront of changing perception of their brand. It's really awesome - take a listen!
Show #117 - Alicia Lee of AMC Theaters and Formerly Amtrak
June 01, 2016 04:00 - 23 minutes - 21.6 MBToday, we are talking with Alicia Lee. Alicia currently works for AMC Theaters. When we spoke to Alicia earlier, she was the Senior Communications Specialist in the Corporate Communications Department at Amtrak. In that role, Alicia was responsible for social strategy, content creation and the management of that community. She ran a lean team and you’ll hear what she did to get more butts in seats! Take a listen.
Show #116 - "From the Mouths of Millennials" with Lia Brouillard
May 30, 2016 04:30 - 13 minutes - 12 MBRecently I did an episode of All The Social Ladies where I interviewed teenagers and it was called "From the Mouths of Babes," and I talked to, not only my own daughter, but another girl who is 15 years old. So for this episode, I decided to go "From the Mouths of Millennials." I talked with Lia Brouillard who is a recent graduate of Emerson College, all about how how she uses social media, not only in the classroom, but in her job search and just her overall everyday experience. Take a list...
Show #115 - Anne Swift of Nuts.com
May 26, 2016 04:53 - 18 minutes - 16.7 MBFrom Inventor to Head of Marketing at Nuts.com, Anne Swift has done it all. In this episode, you'll hear about a really interesting career-- how Anne grew not only herself but also a community of inventors and the moment when she realized that she wanted to work in a job but it had to be the absolute right fit. You'll hear an interesting approach in terms of how she found her dream career and how she continues to grow their presence in digital. Take a listen!
Show #114 - Katherine Morgan of Herff Jones
May 23, 2016 07:05 - 27 minutes - 25.5 MBPop quiz! Do you know what a "Yerd" is? A yerd, is a "Year Book Nerd." I learned that from Katherine Morgan who is the social media manager at Herff Jones, maker of student year books. They have such an interesting strategy about how they engage socially with these yerds which, is all the kids and advisors that are on year book committees, to help them convince others of the need to have a printed year book. It's no surprise that the shift to digital has had a tremendous impact on this. Thei...
Show #113 - Aleesha Smalls-Worthington of Iconix Brands Group
May 19, 2016 06:30 - 16 minutes - 15.5 MBOn this week's episode, I talk to Aleesha Smalls-Worthington. Aleesha is at Iconix Brands Group but she's had a long history of trailblazing before that. She basically was the right-hand woman to Jay-Z and helped discover some other small acts like Rihanna, Willow Smith and Rita Ora - you know, no big deal! Anyway, now she's building many different brands under the Iconix Group - I think you've heard of a few of them. Take a listen!
Show #112 - Dawn Wayt, formerly of American Greetings
May 16, 2016 05:24 - 22 minutes - 20.9 MBImagine if before you started any social campaign, you looked at whether or not it built your brand, gained you insights and converted sales. That's exactly what The Center of Excellence at American Greetings did and it was led by Dawn Wayt. Dawn was previously the Director of Marketing and Head of Social Media at American Greetings. You are going to hear one of the best approaches to social media in the land! Dawn is currently the VP of Digital Strategy at KINETiQ DIGITAL.
Show #111 - Alex Nicholson of Pegasystems
May 12, 2016 21:54 - 24 minutes - 22.3 MBToday, I am so excited to talk with Alex Nicholson. Alex went from being a rave promoter, that’s right-- to growing throughout her career and leading B2B social media efforts on a global scale. Quite a career transition. You’re going to hear an incredible story that focuses on her non-traditional path-- one that is very real and will resonate with a lot of young women. You’ll also learn a lot about B2B marketing in social media and how Pegasystems has used social to drive leads in a way that...
Show #110 - Margaret Magnarelli of Monster.com
May 09, 2016 03:48 - 21 minutes - 20.1 MBToday, we talk with Margaret Magnarelli who is the Managing Editor for Content and Senior Director of Marketing at Monster.com, the leading global platform connecting people to job opportunities. It’s a really interesting approach that Monster.com takes. Margaret talks about their three pillar strategy that’s going to blow your mind! I’ve got three words for you; How, Now and Wow. Take a listen.
Show #109 - Gay Gaddis, Founder and CEO of T3
May 05, 2016 16:07 - 23 minutes - 21.7 MBAs a woman who owns an independent agency, I was completely blown away when talking to Gay Gaddis. Gay Gaddis is the Founder and CEO of T3 which, is the largest woman-owed, independent advertising agency in the country. With over 200 employees nationwide and more than $300 million in capitalized billing, she is a total trailblazer. She has numerous awards under her belt including being part of Fortune's Most Powerful Women network. What's most interesting is the versatility within Gay's care...
Show #108 - Jennifer Heyman of Wells Fargo
May 02, 2016 05:56 - 37 minutes - 34.7 MBHow do you make real-time, personalized content work in a regulated industry? Just ask Jennifer Heyman of Wells Fargo where she manages the social media conversation and community engagement. Jennifer has a fascinating way to bring the art of business to personalized conversation. Take a listen!
Show #107 - Caitlin Heikkila of 'Allure'
April 28, 2016 15:46 - 19 minutes - 17.6 MBOn today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for Allure. For over 6 years, Caitlin has been building communities for brands like Food.com, The Cooking Channel, Bed Bath & Beyond and Everyday Health. She really understands the importance of community and community management-- it takes a smart, focused person to stay in the trenches for that period of time! You'll hear all about Allure's strategy of using social to drive traffic to their site ...
Show #106 - Jennifer Kelly Dominiquini of BBVA Compass
April 26, 2016 04:21 - 26 minutes - 24.7 MBFrom Fulbright Scholar, to Consultant, to CMO, Jennifer Kelly Dominiquini has had an incredible career. Her most recent stop at BBVA Compass allows her to lead one of the best banks in the industry. Listen to her approach to social, now.
Show #105 - Kelly Cook of Kmart
April 21, 2016 06:30 - 24 minutes - 22.4 MBNot many podcast guests on All The Social Ladies describe themselves as runway road kill! Today, you'll hear the story of Kelly Cook-- the CMO of Kmart. You are going to love her. From runway model to CMO. Take a listen!
Show #104 - Robin Seward
April 18, 2016 06:30 - 18 minutes - 17 MBSo depending on where you're located, you are really going to love this interview with the CMO of Rita's Italian Ice or Rita's Water Ice. Yes, it's Robin Seward. Robin is phenomenal leader who has been through many different iterations of social including the famous incident of Pharell and the GRAMMYs and his hat. Take a listen!
Show #103 - Whitney Johnson, Author and Thought Leader
April 14, 2016 16:21 - 22 minutes - 20.5 MBRecently, I had the amazing opportunity to speak with one of the world's most influential management thinkers - Whitney Johnson. Whitney is the author of the critically acclaimed book Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work. In this episode, you'll hear about her fascinating story as she grew from working girl to coach and leader. You'll also hear about a personal approach to disruption, which I think we'll all find valuable in our careers. Take a listen!
Show #102 - Laurie Satran or STARR Restaurants
April 11, 2016 06:00 - 25 minutes - 23.5 MBToday, I interviewed Laurie Satran. Laurie is the Social Media Strategy Manager at STARR Restaurants. This is a restaurant group that owns a number of different restaurant types meaning that Laurie is marketing on social media for all of them-- none of which are the same. You'll hear about this and the different strategies and approaches used for each, which is very different to marketing for a chain. You'll hear the story of her career, which does include quite an exciting stint behind the ...
Show #101 - Kate Rados of Crown - A Division of Penguin Random House
April 07, 2016 06:30 - 32 minutes - 30.2 MBToday, I interviewed Kate Rados. Kate is the VP of Community Development at Crown-- a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating not just because of how she builds communities and helps empowers authors to share their stories online but because of the story of her career and how she used her complete and total fearlessness to basically land every job she ever wanted. We could all learn a lot from her. Take a listen.
Show #100 - Carrie Kerpen and the Likeable Media Social Ladies
April 03, 2016 22:31 - 43 minutes - 40.1 MBWelcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!
Show #99 - Nizzi Renaud of Zazzle
March 29, 2016 02:17 - 30 minutes - 27.7 MBSometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I ...
Show #98 - Addie Hall of CSX
March 21, 2016 11:14 - 24 minutes - 22.8 MBToday I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!
Show #97 - Linda Boff of GE
March 14, 2016 06:30 - 23 minutes - 21.8 MBToday, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.
Show #96 - Dea Lawrence of 'Variety'
March 07, 2016 07:30 - 27 minutes - 25.4 MBDea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.
Show #95 - Lynne Jarman-Johnson
March 02, 2016 18:52 - 35 minutes - 32.7 MBSocial media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Cred...
Jessica Williams, Revisited
February 22, 2016 07:30 - 27 minutes - 25 MBThis week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's custo...
KC Geen, Revisted
February 16, 2016 07:30 - 19 minutes - 18.3 MBThis week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a lux...
Show #94 - Amanda Vandervort of Major League Socce
February 08, 2016 16:47 - 30 minutes - 28.1 MBIn a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. Take a listen and find out how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.
Show #93 - Amy Vale
January 25, 2016 04:55 - 27 minutes - 25.3 MBOn this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.
Show #92 - Brandy Blackwell of Tijuana Flats
January 19, 2016 05:32 - 24 minutes - 22.5 MBOn today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing all social media, public relations, local store marketing and new store opening efforts. I'm thrilled to share the story of her career and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!
Show #91 - Heather Wajer
January 12, 2016 20:48 - 31 minutes - 28.7 MBOn today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career -- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire care...
Show #90 - Amy Marietta
December 28, 2015 06:28 - 20 minutes - 18.8 MBFor this holiday edition of ATSL, I had the opportunity to interview Amy Marietta. She’s a young, dynamic go-getter, who shows that you can take your career by the reigns by “acting like a duck.” But first, I give you my forecast for what to expect in social for 2016.
Show #89 - Amy Do
December 22, 2015 04:40 - 16 minutes - 15.3 MBThis week we welcome Amy Do to All The Social Ladies. Amy is the Director of Social Media at SPARK, a full-service ad agency located in Tampa, Florida. She's a driven and motivated social media director who strives to build strong relationships with online communities and advocacy platforms. Amy has worked for agencies of all types - full service, traditional, digital, as well as for a corporate in-house marketing department, providing the experience and value to optimize campaigns and brea...
Show #88 - Bree Noble
December 14, 2015 07:03 - 19 minutes - 17.9 MB12/14 Bree Noble Bree Noble is an entrepreneur, a musician and a speaker. Exposed to hundreds of independent artists on her radio show, "Women of Substance", she felt they needed help. She took her marketing talent and put it to work-- creating a second show that teaches female artists the entrepreneurial skills they need to succeed in the music business. The thing that I found most fascinating was her approach to social media for these entrepreneurs. She even taught me a thing or two. Take...
Show #87 - Katie Bisbee
December 07, 2015 05:41 - 21 minutes - 20.1 MBMeet Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at th...