Show #98 - Addie Hall of CSX

All the Social Ladies

English - March 21, 2016 11:14 - 24 minutes - 22.8 MB - ★★★★★ - 46 ratings
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Previous Episode: Show #97 - Linda Boff of GE

Next Episode: Show #99 - Nizzi Renaud of Zazzle

Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!