All the Social Ladies
298 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 46 ratingsConversations with women “who run the world.” After a successful inaugural season hosting Carrie Kerpen’s widely loved podcast, All the Social Ladies, Jenn Burgess and Michelle Greenbaum are excited to kick off Season 6!
Together, they interview the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way.
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Episodes
Show #179 - Jennifer Chico of Deloitte
June 13, 2017 05:34 - 20 minutes - 19.2 MBOkay guys, get ready for a great interview. Today I talk to Jennifer Chico who leads the experience delivery service area within Deloitte marketing and communications group. She gives a lot of really interesting stories, both about her career with Deloitte and being pushed out of her comfort zone, those are I think are really relevant to our listeners. And she talks about what Deloitte looks when they're looking at marketing their own services organization on social media. Take a listen!
Show #178 - Lia Zneimer of WeWork
June 06, 2017 05:21 - 26 minutes - 24 MBOne of my favorite things on All The Social Ladies is when I hear someone's passion that starts on the side and is able to be turned into full-time career. I love the story from Lia Zneimer who works on the brand team at WeWork. She just started pinning on the side when she was at Scholastic out of pure passion for the brands that she was working on. Next thing she knew, she was working at in social media. Take a listen.
Show #177 - Sarena Bahad of Women in Tech
May 31, 2017 14:11 - 17 minutes - 15.9 MBSarena Bahad was living in New York City in her own apartment making a ton of money feeling really, really proud after having set these incredible success metrics for herself. And yet, she felt a greater calling. As a citizen of the world who speaks five languages, Sarena wanted to do more and be a passionate advocate for diversity in the tech industry. She then founded the Women in Tech channel on Snapchat and Instagram. You'll hear all about it and how she is doing incredible work to help ...
Show #176 - Melinda Wittstock of Verifeed
May 22, 2017 05:30 - 21 minutes - 19.8 MBToday I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story. Take a listen!
Show #175 - Melinda Petrow of Fandango
May 15, 2017 15:48 - 22 minutes - 20.8 MBThis week I'm excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You're going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You'll also hear about how a company navigates it's way through social media when it's growing and evolving. Take a listen!
Show #174 - Beca Alexander, founder of Socialyte
May 09, 2017 16:10 - 32 minutes - 30.2 MBHi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!
Show #173 - Molly Breiner of Aloha
May 01, 2017 05:30 - 17 minutes - 16.4 MBI am getting hungry just thinking about this brand! Our next guest, Molly Breiner, is the Head of Marketing at Aloha. Aloha is a health and wellness brand that creates sustainable solutions for eating well with organic plant based nutrition products. Today, Molly’s going to talk to you about how she got to where she is today and how Aloha is using micro-influencers. Take a listen!
Show #172 - Deborah Marquardt of the Diamond Producers Association
April 24, 2017 04:30 - 22 minutes - 20.4 MBSo I feel like I should start this podcast by singing "Diamonds Are A Girl's Best Friend" because today I get to talk to Deborah Marquardt who is the Chief Marketing Officer of The Diamond Producers Association. This is a new association that started in 2016 and their mission is to protect and promote the integrity and reputation of diamonds and the diamond industry. The thing that I was most fascinated with was how Deborah was able to help start a conversation shift around diamonds going fr...
Show #171 - Lisa Schoder of Ford
April 17, 2017 14:40 - 24 minutes - 22.9 MBToday, I get to talk to Lisa Schoder who is currently the lead on Ford’s US Integrated Marketing and Media team. Before that, she was an engineer. How often do you hear that story? After 11 years as an engineer in the engineering department at Ford, she made a shift and worked her way up through the marketing department. It’s a really fascinating story - take a listen!
Show #170 - Tressie Lieberman of Snap Kitchen
April 10, 2017 05:30 - 23 minutes - 21.8 MBWant to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy eat...
Show #169 - Keira Krausz of Nutrisystem
April 03, 2017 04:30 - 24 minutes - 22.5 MBThere’s a lot about community in social media. There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to sur...
Show #168 - Thea Neal of Hallmark Cards
March 27, 2017 05:00 - 21 minutes - 19.3 MBI am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously. Take a listen!
Rebroadcast - Dorie Clark
March 20, 2017 05:00 - 22 minutes - 20.6 MBThis week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated P...
Rebroadcast - Meryl Weinsaft Cooper
March 16, 2017 21:01 - 39 minutes - 36 MBToday we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a ...
Rebroadcast - Katie Bisbee of DonorsChoose.org
March 06, 2017 21:36 - 21 minutes - 20.1 MBLet me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from t...
Show #167 - Ariel Jordan of Century 21
February 27, 2017 05:30 - 26 minutes - 24 MBAriel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.
Show #166 - Allison Gillespie
February 21, 2017 06:00 - 26 minutes - 24.2 MBToday, I get to talk to a fabulous social lady. Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story. Take a listen!
Show #165 - Anne-Marie Kline of Living Proof
February 13, 2017 06:00 - 28 minutes - 25.9 MBMy next guest has a career that I would describe as "on the cusp." Anne-Marie Kline is the VP of Global Marketing at Living Proof. She's had a career that has been based on emerging technology since she started. We're talking technology before the palm pilot or the DVR and now we're talking about technology that helps make your hair perfect. She's got a lot of great stuff to say. Take a listen!
Show #164 - Molly Catalano of Five Guys
February 06, 2017 06:21 - 18 minutes - 17.2 MBI am hungry just thinking about this interview! I’m talking to Molly Catalano, the VP of Marketing & Communications at Five Guys - everyone's favorite burger and fries shop! She’s built her entire career there simply by stepping up. She has done incredible things and you’re going to hear all about it. Take a listen!
Show #163 - Telisa Yancy of American Family Insurance
January 30, 2017 06:30 - 20 minutes - 18.6 MBGet ready for a powerhouse of an interview. Today we are talking to Telisa Yancy who is the CMO of American Family Insurance, which is a Fortune 300 company. You are going to be so inspired, not only by her story, but how they really took American Family Insurance and got back to the root of what insurance is all about - planning for the future. You’ll hear about her approach to social personally and professionally and how their CEO is known as the most social CEO around. Take a listen!
Show #162 - Julie Roehm of SAP
January 23, 2017 06:00 - 49 minutes - 45.5 MBMy next guest is not someone you would describe as a media wallflower. Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.
Show #161 - Barbara Martin Coppola of GrubHub
January 16, 2017 06:01 - 14 minutes - 13.6 MBBarbara Martin Coppola is the CMO at GrubHub which is an incredible food delivery service that blends an amazing technology with really yummy food! She’s had quite the career story living in nine different countries throughout her career which is something she prioritized early and often. You’ll hear what it’s like to live all over the world and what it’s like to bring food to a higher level at GrubHub. Take a listen!
Show #160 - Ellen Roggemann of Blink Fitness
January 09, 2017 05:33 - 25 minutes - 23.7 MBGet ready for a great interview. I talk with Ellen Roggemann who is the VP of Marketing at Blink Fitness. Ellen is going to give you all kinds of insights including one that I really love about finding a career with meaning. You’ll hear all about her journey and the themes associated with that and then you’ll hear about how Blink approaches fitness a little bit differently. You might call it, aspirational. Take a listen!
Show #159 - Julie Clement Cochran of FedEx
January 04, 2017 05:55 - 22 minutes - 20.6 MBI have Julie Clement Cochran on the show today and she manages the global social media for FedEx. She talks about some of the challenges of working at a large global brand but also some of the moments of pure inspiration. One thing I’m obsessed with is their user-generated content that is repurposed on Instagram - some of the images are jaw-dropping! Take a listen!
Show #158 - Lisa Weser of at Anheuser-Busch
December 19, 2016 06:18 - 32 minutes - 29.9 MBWhen I think about one of the best social campaigns I've ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he's long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She's going to ...
Show #157 - Kate Retherford of the blog 'All Things Kate'
December 12, 2016 05:44 - 16 minutes - 15.5 MBKate Retherford has an amazing job as a Social Media Manager at T-Mobile but on this interview, I wanted to talk to her about something even bigger. I talk to her about her blog, All Things Kate, how she chronicled her 80lb weight loss journey and how she finds the time to balance, while navigating through a great, rapidly growing career, her health, wellness and her passions. Take a listen!
Show #156 - Sarah Dull of Hershey's
December 05, 2016 07:00 - 23 minutes - 21.8 MBOne might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.
Show #155 - Chrysi Philalithes of RED
November 28, 2016 05:30 - 26 minutes - 23.9 MBOne of my favorite things about talking to Chrysi Philalithes is about when she first started working for RED and wanted to create a mantra. Of course, she wanted it to be 140 characters because after all, she is the Chief Digital Officer there. And so she sent her first tweet; “participation not promotion, dialogue not monologue, leading not following, empowering not excluding, inspiring not forcing." Chrysi has a done a tremendous job of activating digital programs for World Aids Day and f...
Show #154 - Morgan Greco of A&E, History Channel, Lifetime, and FYI
November 21, 2016 06:12 - 22 minutes - 20.8 MBThere are so many amazing lessons in this podcast! I’m really excited to introduce you to Morgan Greco who is the VP of Social Media Business Development at A&E, History Channel, Lifetime and FYI. She shares a lot of fascinating insights. One I love personally is about who you know and how to get to where you’re going based on your network. Take a listen!
Show #153 - Stewart Goodbody of The Girl Scouts
November 14, 2016 17:32 - 23 minutes - 21.7 MBToday was a really special day because I got to talk to Stewart Goodbody, how is the director of communications at one of my absolute favorite organizations, the Girls Scouts. You're going to hear all about her career and how she actually was on the agency side working for the Girl Scouts when she realized that this was her passion and she loved it enough that she wanted to jump in full-time. You'll hear all about the message of the Girl Scouts, one that I love, and that resonates so clearly...
Show #152 - Juliette Dallas-Feeney of Birchbox
November 07, 2016 06:00 - 21 minutes - 20 MBOh boy, are you guys going to love this interview! Let me tell you, you can’t see my face right now but I put on some fierce makeup to get ready for this next guest. I’m talking to Juliette Dallas-Feeney who is the Senior Social Media Manager at Birchbox. You’ll hear all about her strategy, how she’s using some incredible stuff on Snapchat and the amazing story of her career. Take a listen, you’re going to love her!
Show #151 - Rachel Hadley, President of Likeable Meda
October 31, 2016 05:00 - 20 minutes - 18.6 MBSo this show is really near and dear to my heart. I'm speaking with Rachel Hadley who is the new President of Likeable Media. I am so excited that Rachel's in this position and I'm more excited that you're able to hear her story -- because it's a really incredible one. One that starts in PR, talks about how she listened and learned, and became the social media leader at Likeable. Take a listen.
Show #150 - Karen O'Brien of Western Union
October 24, 2016 05:00 - 19 minutes - 17.8 MBBig news! I definitely have a psychic on the podcast as today's guest. Meet Karen O'Brien, she's the Vice President of global social media at Western Union. Her career story is incredible, from entrepreneur, to management consultant, to landing at one of the largest global brands around, Western Union. She talks about the feeling behind when people send money and how Western Union was able to take that feeling and translate it globally. Want to know how to work as a global brand? You need to...
Show #149 - Ami Mathur of Honest Tea
October 17, 2016 05:00 - 27 minutes - 24.9 MBI am so inspired by our next guest and I’m so excited for you to take a listen today. Ami Mathur heads up marketing over at Honest Tea which, is part of the Coca-Cola company. You’re going to hear the story of her career which, started and lasted for many many years at P&G. She handled everything from the innovation side, to the product side, to the customer side. She then ended up at Honest Tea where she got to work with an entrepreneur with a great vision and learned how to incorporate tha...
Show #149 - Lindsay Kaplan of Casper
October 10, 2016 06:00 - 31 minutes - 28.6 MBI had so much fun on this week’s podcast talking to Lindsay Kaplan, the VP of Communications at Casper. As the VP of Communications there, she launched the sleep start up alongside the founding team and now leads Public Relations, Social Media, Creative Partnerships and Brand Strategy. One of the things I think you’ll find immediately from listening to her interview is just how innovative and ahead of the curve she is in terms of pushing forward for what’s next in social media. Take a listen!
Show #148 - Marta Kagan
October 03, 2016 05:00 - 21 minutes - 19.5 MBOk if you don’t like curse words, you’d better plug your ears right now because this fabulous social lady wrote one of the most downloaded presentations in the history of slideshare, called “what the f**k is social media?” She wrote that eight years ago. Her decision to write that presentation, launched a career trajectory that has helped pave the way for people in the social media space for years! Introducing the amazing Marta Kagan, CEO and founder of Martafy. Take a listen!
Show #147 - Melissa Barnes of Twitter
September 26, 2016 04:30 - 22 minutes - 20.9 MBIf I only had 140 characters to describe this next guest, I would say she is awesome, awesome, awesome. Today, I am introducing Melissa Barnes - the Head of Global Brands at Twitter. I’m so excited for you to hear her podcast, not only because you’ll hear the story of her career and how she shaped her own role at Twitter but you’ll also get a sneak peek into the future of the network and some of the incredible things they are working on. Take a listen!
Show #146 - Katherine LeBlanc of Smoothie King
September 19, 2016 04:30 - 18 minutes - 17.1 MBSo I love New Orleans but not anywhere near as much as this women does. Katherine LeBlanc, born and raised in New Orleans is the Director of Brand Marketing for Smoothie King where she leads the digital efforts for over 800 locations. She’s spent her life giving to New Orleans based companies and she’s also an entrepreneur who owns Bevi Seafood Company with her husband, which is focused on bringing the traditions of the Gulf Coast seafood to life in South Louisiana. I talk to her about all o...
Show #145 - Rosina Rubin, Entrepreneur
September 12, 2016 04:30 - 18 minutes - 17 MBToday, I’m introducing you to Rosina Rubin who is an incredible entrepreneur who used social media to sell many pieces of art created by her aunt, Anna Walinska. You’ll hear the story of how she came to acquire this art, the history behind Anna’s paintings and how she brought that to life using social media. It’s an amazing story, take a listen!
Show #144 - Alyssa Greve of Cambria Quartz
September 06, 2016 05:00 - 17 minutes - 15.7 MBThis week, I’m talking to Alyssa Greve who is the Social Media Manager for Cambria Quartz. From Alyssa, you’re going to hear about her passion for business and art and how she combined them both into a career that is just fabulous.
Show #143 - Mollie Doherty of Sir Kensington's
August 29, 2016 04:59 - 18 minutes - 17.3 MBToday I get to speak to Mollie Doherty. Mollie is the Community and Partnerships Manager at Sir Kensington’s but she has a unique twist on her story and the story of Sir Kensington’s. She infuses a lot of humor, energy and excitement around the social media industry that I think you’ll find really interesting. Take a listen!
Show #142 - Katrina Craigwell of GE Digital
August 25, 2016 05:00 - 21 minutes - 19.4 MBWhat if I told you that I was about to interview somebody that has won awards from Adweek, Forbes and more since 2012-2016, being recognized for her youthful creativity and brilliance in digital and social media marketing - I bet you’d be pretty impressed! If you talk to her; Katrina Craigwell who is the VP for Global Marketing Innovation at GE Digital, she’ll tell you that those awards are a by-product and not the goal. She’s going to tell you how she built her career using social and digit...
Show #141 - Maureen Sticco & Lorraine Hale of Entenmann's and Sweet Baked Goods
August 22, 2016 06:00 - 27 minutes - 25 MBThese two fabulous women put the ‘social’ in social media. You’ll hear their approach to social media at Entenmann’s and all of the Sweet Baked Goods brands associated with Entenmann’s. You are going to be blown away, not only by their approach to social but their approach to work friendships, their careers and marketing as a whole. These ladies are full of great advice and I can’t wait for you to listen to them today. Meet Maureen Sticco and Lorraine Hale.
Show #140 - Sarah Mendelsohn of Maybelline New York
August 18, 2016 05:30 - 19 minutes - 17.9 MBSo when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!
Show #139 - Melissa Ryan, Digital Political Strategist
August 15, 2016 04:30 - 18 minutes - 16.7 MBToday I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!
Show #138 - Veronique Ricardoni of Likeable Mexico
August 11, 2016 05:00 - 18 minutes - 16.8 MBBe prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!
Show #137 - Ashley Cook of Buzzfeed
August 08, 2016 04:30 - 24 minutes - 22.8 MBOh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then s...
Show #136 - Morgan Baden of Scholastic
August 04, 2016 04:30 - 22 minutes - 20.3 MBToday, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.
Show #135 - Sharon Feder of Watch Entertainment
August 01, 2016 04:30 - 21 minutes - 19.8 MBI’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!
Show #134 - Jodi Gersh of Gannett and USA Today
July 28, 2016 04:30 - 24 minutes - 22.3 MBI had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!