Accelerate Your Business Growth artwork

Accelerate Your Business Growth

746 episodes - English - Latest episode: 3 days ago - ★★★★★ - 86 ratings

Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

Business small business business growth sales entrepreneurship leadership social media technology employees customer service
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Episodes

Engaging Your Employees

August 12, 2019 10:30 - 43 minutes

If your employees aren’t happy, your customers won’t be either!  Developing strong relationships with employees is essential to fulfilling the mission of your organization. Ed Leigh will share the following top tips: providing low- and no-cost rewards to motivate people, handling difficult employees, using clear and concise in communication and developing wellness programs to keep employees healthy and alert! Edward Leigh is an expert on employee engagement and customer engagement. He focuse...

Why Every Entrepreneur Should Outsource Outcomes, Not Tasks

August 08, 2019 10:30 - 42 minutes

Trivinia Barber joins me to talk about the best practices to hire a virtual assistant, how to ensure they're the right fit for your team, and the importance of outsourcing outcomes, not tasks. Trivinia is a straight shooter who uses her talents to help entrepreneurs maximize their time by effectively outsourcing. Founder/Owner of Priority VA, host of Diary of a Doer and mom of 4, Trivinia has mastered delegation and teaches others how to achieve success through this skill. Check out her pod...

Essential Steps In Protecting Your Brand

August 05, 2019 10:30 - 47 minutes

Ali Smith joins us today to discuss how this can be done in the most simple fashion, along with unveiling some of the most common trademark misconceptions. Ali Smith is the Product Marketing Manager for Trademark.com. She has worked on intellectual property SaaS solutions for the last several years of her marketing career, and believes in making world-class resources available, accessible, and affordable to businesses of all sizes. Based in Boston, MA, Ali holds an MBA from the University of...

The Secret to Growing Your Business with PR

July 29, 2019 10:30 - 47 minutes

Learn the simple secret to being your own publicist. Not only CAN you do your own PR, the skills you learn in the process will make you a better businessperson in the process, and our next guest believes every entrepreneur SHOULD hold their own highly valuable media relationships. Heather Hawkins is a visibility coach who helps entrepreneurs build wildly visible personal brands using earned media awareness. Over a 20+ year career, she's helped catapult massive brands like Sony, Sega, divisio...

How To Build A Successful Business You'll Love

July 25, 2019 10:30 - 59 minutes

Kim Dawson, host of the Sassy Strategist, joins me to talk about effective pricing, the value of niching, and pricing strategies that work. Kim is a business strategist specializing in helping creative and professional service-based business owners and solopreneurs connect their ambition to their results by focusing on revenue generation, pricing, sales, niching, business development, and growth. By working hand-in-hand with clients to create more efficient businesses that generate higher pr...

Working with Influencers to Gain Visibility

July 22, 2019 10:30 - 48 minutes

Wondering how to grow your business by connection and collaboration? Tune in to hear what Maria Dismondy has to share about working with influencers in your market. Award-winning author and founder of the publishing company, Cardinal Rule Press, Maria Dismondy inspires and educates others in the book industry. When Maria isn’t working, she can be found embarking on adventures throughout southeast Michigan and beyond, where she lives with her husband and three book-loving children. Today's s...

How To Survive The Worst Of Business Ownership

July 18, 2019 10:30 - 47 minutes

Mario Nawfal joins me to share his insights about how to not only deal with challenges and adversity, but to succeed in spite of it. Mario is the founder of Athena Group of Companies, a business conglomerate operating in more than 40 countries. He had bootstrapped his first business at the age of 22, with $300 in his bank account, selling blenders door to door which led to Froothie Australia. He made his first million in year one and 8 figures by year 2. Mario has since then scaled to over 3...

How Company Values Improve Your Bottom Line

July 15, 2019 10:30 - 54 minutes

While strategies and business principles are important, it's also critical to build a company culture based upon integrity and extend these core values to clients and their businesses. Businesses thrive on transparency and trust. Rob Braiman joins me to share how core values will help your business become more successful, and how you can make an impact on the business world at large. Rob has spent the past 15 years working with business owners to improve strategic planning, operations, growt...

Discover The Currency of Conversation

July 11, 2019 10:30 - 41 minutes

In this lively and engaging ‘conversation starter’, Liz Dederer joins me to break down the social and emotional barriers that prevent us from feeling powerful in life’s most important conversations and leave you excited and prepared to talk about money with confidence, authority and ease!! Liz Dederer is Disrupting Sales For Good™.  As Founder & CEO of Selling With Service, Liz and her team have helped clients increase close rates from 0% to 80% in 30 days, end the year 50% over plan and hav...

Four Phases of Entrepreneurship

July 08, 2019 10:30 - 53 minutes

There are 4 distinct phases of entrepreneurship, and knowing which phase you're in is crucial to business growth. In this episode, author Chris Cooper will teach you how to identify which entrepreneurial phase you're in, and how to move on to the next one quickly. When his first business almost went bankrupt, Chris sought a mentor and began chronicling his turnaround. That experience led to his first book, Two-Brain Business. After thousands of hours spent one-on-one with business owners, hu...

Breathe To Succeed

July 01, 2019 10:30 - 54 minutes

Tap into the power of your breath & mindset for success using fast, simple and powerful tools in the moment, to enhance clarity, creativity and productivity. Sandy Abrams joins us to share how to breathe through workplace challenges, reach your goals, and how the simple practice of breath can lead to success.. Sandy Abrams is the founder of Moisture Jamzz, the author of Your Idea, Inc., and Breathe To Succeed. She is a contributor on HuffPost and Thrive Global. She credits her entrepreneuria...

Anatomy of Transformation

June 24, 2019 10:30 - 46 minutes

Do you know the 7 phases of transformation? You need to! And Willard Barth joins me to fill us in. From ignorance to influence, discover the phases we all must go through to succeed. Willard Barth has been involved in the field of human behavior, personal and professional development for close to 30 years. The biggest lesson Willard learned from his time developing numerous businesses in various industries (retail sales, entertainment, software development, marketing, real estate, event mana...

Success Is A Few Simple Disciplines

June 20, 2019 10:30 - 41 minutes

Discover what you need to know to ensure you are growing and succeeding in your business. Monte Wyatt shares the 5 disciplines as well as other important guidance in this episode. Monte is one of the top coaches at ActionCOACH®, the largest and most successful global business coaching franchise. He brings over 25 years of remarkable leadership, business and personal development experience to business owners. Monte is also CEO of ADDING ZEROS whose sole propose it to work with executives to a...

How to Create a Vision That Everyone Embraces

June 17, 2019 10:30 - 45 minutes

It’s the picture of the future that drives strategy and goals for a company. And it takes everyone embracing the vision in order for it to become reality. This is Jill Valdez’s strategy for helping companies get everyone inspired to action for the shared accomplishment of achieving the vision.  And she joins us to share her views. Jill Valdez has been helping corporations for over 18 years create systems and develop efficient processes. Her passion for people living a life of purpose compell...

Influence Is Not What You Think

June 13, 2019 10:30 - 54 minutes

To e effective, everyone in an organization needs to influence others. From selling ideas to gaining consensus to handling difficult people, persuasive people get more done. Mike Schmidtmann provides great insights into how to be persuasive without being pushy. Mike Schmidtmann has led Information Technology sales teams for over 20 years. He currently works with organizations across the US on sales recruiting, new business development, and profit growth. For the past five years, Mike has fac...

Adding Digital Marketing To Your Traditional Efforts

June 10, 2019 10:30 - 40 minutes

Digital marketing works well when the audience is there. Sometimes it makes sense to combine marketing venues so you maximize your efforts. Ryan Cote joins us to share some ideas on this topic. Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital ma...

How To Build A Successful Business

June 03, 2019 10:30 - 51 minutes

In this episode, our guest Brad Sugar will give us some tips for starting a small business in the right direction. He will also give us advice on how to avoid losing our company and what it takes to become the best version of our business.  Brad Sugars is the founder of ActionCOACH®, the largest and most successful global business coaching franchise. As leaders in business coaching, he and his team work with tens of thousands of business owners and entrepreneurs in more than 70 countries hel...

Create a Breakthrough in Your Revenue

May 30, 2019 10:30 - 46 minutes

Monica Shah joins me to talk about how we can overcome any difficult relationships with have with money so we can become debt free and grow our revenue. After getting her MBA from Kellogg School of Management and in her first year as a business owner, Monica was $25,000 in debt. After paying close attention to her numbers and identifying what made money the fastest she was able to end up with no debt and $12,000 in savings. Since founding Revenue Breakthrough, Monica has become an expert at ...

Fire Your Bank

May 23, 2019 10:30 - 44 minutes

Mark Willis is a man on a mission to help you think differently about banks, Wall Street’s abuses and from financial uncertainty. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement investments and home equity in 2008, he knew that he needed to find a sane way to meet his financial objectives and those of his clients. Mark is a CERTIFIED FINANCIAL PLANNER™, a #1 Best Selling Author and th...

Why Customers Leave and How to Win them Back!

May 20, 2019 10:30 - 53 minutes

There are over 20 ways that companies' policies, procedures and practices drive customers away to alternatives. David Arvin provides a multitude of strategies and tactics that businesses can use to attract and retain new customers. David Avrin, CSP has become one of the most popular speakers on customer experience in the world today.  In recent years, David has presented for enthusiastic organizations and audiences in 22 countries on 6 continents. A former CEO group leader and an in-demand s...

How Creators Can Take Their Crowdfunded Product Global

May 16, 2019 10:30 - 27 minutes

Entrepreneurs who create products through crowdfunded campaigns sometimes have problems determining how and where to sell their products. There are ways for creators to develop a strategy to sell their products both in the U.S. and internationally. We The People’s Nison Chan shares tips on how to take a crowdfunded product global. Nison Chan is a co-founder and managing director of purchasing & brand management for We The People and is responsible for new product acquisition and creator comm...

Smart Credit Strategies

May 13, 2019 10:30 - 49 minutes

Gerri Detweiler, joins us to talk about the importance of building business credit. Credit expert Gerri Detweiler is the Education Director for Nav, which provides businessowners with tools to build strong business credit and financially healthy companies.  She’s been interviewed in more than 3000 news stories. Her articles have been widely syndicated, and she is the author or coauthor of five books, including Finance Your Own Business: Get on the Financing Fast Track. She has hosted her own...

The Secrets To Social Selling

May 09, 2019 10:30 - 34 minutes

Using the social platforms to grow your business is a great idea. Of course, that's provided you do it well. Jonathan Soares joins us to share his strategy for social selling. Jonathan Soares is the Founder & CEO at Agency Labs. Founded in 2011, the firm is a trusted engineering partner to leading digital, creative and advertising agency teams. The foundation of Agency Labs’ business stems from a disciplined approach to open source technologies, technical advisory, quality development, thoro...

Get Unstuck

May 06, 2019 10:30 - 43 minutes

Discover the 3 must-do steps that are universal to all business exits with Ashley Micciche. This episode will inspire you to get unstuck and make progress toward a successful exit. Ashley Micciche is the CEO of True North Retirement Advisors, an independent financial advisory firm managing $230 million in client assets, and located just outside of Portland, Oregon. It's a family business, that she owns with her father.  Ashley specializes in helping small business owners exit their business...

The Answer to Everything and the Secrets of Ethical Affluence

April 29, 2019 10:30 - 59 minutes

Studies prove that companies ranked high for ethics grow faster and outperform companies that don't. What’s more, half a trillion dollars in productivity is lost every year in the United States because of employee disengagement and workplace conflict. Yonason Goldson will join me to discuss how and why organizations that radiate ethical values automatically generate enthusiastic employees, loyal followers, and higher profits. Yonason Goldson is director of Ethical Imperatives, LLC, teaching ...

PR Hacking: How To Score Free Publicity Without Hiring An Expensive Publicist

April 22, 2019 10:30 - 39 minutes

Learn the tips and tricks to scoring free publicity for your business or brand without wasting time or money. Heather Saffer shares the secrets your competitors won't tell you and publicists don't want you to know. Heather Saffer is the founder of Dollop Gourmet; a better-for-you frosting brand sold in thousands of major retail stores. Heather is a winner of Food Network's Cupcakes Wars and author of two bestselling cookbooks. Heather has been featured on Shark Tank, QVC, Forbes, Huffington ...

Profitability from Productivity

April 15, 2019 10:30 - 48 minutes

Lindsay Anvik shares her thoughts on how business owners and employees can grow their business just by how they design their day. We all want to be more productive, but too many of us fall back on to do lists and iphone reminders. There are so many more tips and tricks that can lead to giving us back the most valuable commodity-TIME. Lindsay Anvik is a fourth generation entrepreneur and CEO of See Endless, Inc. She travels the world giving seminars on productivity, leadership and marketing t...

The Success Lie

April 08, 2019 10:30 - 38 minutes

Success. Everybody is chasing it. So, why, even after we catch it, aren’t we happier? Award winning entrepreneur and author, Janelle Bruland, has answers for why success elates some of us and leaves the rest of us feeling empty and tired. Janelle Bruland is an entrepreneur, business leader, and high-performance coach who inspires others to live highly engaged, impactful, and successful lives. She is Founder and Chief Executive Officer of MSNW, a company she started in her living room in 1995...

Inertia Is Not Loyalty

April 01, 2019 10:30 - 57 minutes

Now more than ever, TRUE loyalty - the kind fueled through positive and emotional interactions with other people - is critical to any business and career. Leena Rinne joins us to talk about why it is critical to develop the skills and activate the strategies for building true loyalty rather than relying on simple habit or convenience. The skills for building true loyalty also apply to employees, colleagues and employers and can benefit you greatly in any career. Leena Rinne is Vice President...

Podcasting is the New Networking

March 28, 2019 10:30 - 44 minutes

Podcasting can do three things for you: build authority, visibility, and relationships. You don't have to have millions of downloads to have a six-figure business. Learn how to dominate your niche by leveraging the power of social proof. Matt Johnson provides great insights on this topic. Matt is a marketer, entrepreneur, podcast expert, and musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coach...

The Power Of A Positive Mindset

March 25, 2019 10:30 - 48 minutes

When you have a positive mindset, you are able to see more opportunities for growth and improvement. Acclaimed coach Lee Colan, Ph.D. joins me to explore how to build a positive coaching mindset that you can use to apply the five positive coaching habits. Lee J. Colan, Ph.D., co-founded The L Group, Inc., a leadership and organizational development consulting firm, in 1999. Lee's passion for serving leaders enables him to deliver cut-through-the-clutter tools that elevate leaders and their t...

Marketing Made Easy

March 21, 2019 10:30 - 32 minutes

For new business owners, the abundance of marketing strategies that exist can be overwhelming. As the CEO of his digital marketing agency, Alex Membrillo focuses on helping businesses grow into multi-location companies by aligning them with the best marketing tools that work for them. He joins us today to discuss that very thing. Starting in a 10x10 living room, Alex grew Cardinal into an Inc. 5000 company for 3 years in a row. When he's not leading the fastest growing agency in the southeas...

Turning Your Idea Into An App

March 18, 2019 10:30 - 29 minutes

Tim Bornholdt shares his expertise in turning a business's offline processes into an app and using apps to more easily scale a business. Tim co-founded the Jed Mahonis Group in 2010. He helps businesses strategize and design iOS and Android mobile applications to bring products and services directly to their customers. His past application work includes Kwikly, which allows dental offices to hire qualified dentists, hygienists, and assistants, and Great Clips, an application for customers to ...

The Power Of Voice

March 14, 2019 10:30 - 1 hour

With the rise of digital marketing and the beginning of the age of AI, most business owners have forgotten the power of voice to drive conversions, lower cost of sales, and increase customer loyalty. In this episode, Paul Faust of Ringboost.com joins me to explore the decline and subsequent reemergence of voice connection as one of the most efficient tools in your marketing, sales, and customer support arsenal. Paul Faust is Partner and VP of Business Development at RingBoost. A recognized i...

Fear of Using Social Media

March 11, 2019 10:30 - 43 minutes

It may be comfortable to continue doing what use to work for your business. But, if you are noticing diminishing returns in the form of lower sales and fewer sales leads, it may be time to employ social media to reach potential customers. Michael Roach will go over how to remove the fear about social and create business growth. Michael Roach is an American Marketing Association member and Professional Certified Marketer. His experience with the creative process and visual communications has ...

Leadership Unchained

March 07, 2019 11:30 - 50 minutes

What if the leadership practices we’ve worked so hard to master are now getting in the way? In fact, what if they are actually holding us down and preventing us from leading for growth and innovation? Forget “what if.” It’s happening. The rules for leadership success haven’t just changed. They’ve radically evolved to accommodate a modern business landscape that’s strangely fluid and requires a more nuanced approach for competing at a higher level. Sara Canaday will offer practical solution...

How To Have Strong Boundaries As An Entrepreneur

March 04, 2019 11:30 - 32 minutes

Wondering how you can make more money in your business without sacrificing who you are or what you want?  Do you ever feel the people in your life aren't the #1 supporters of your business despite saying that they are?  Can't find enough time in the day for yourself?  If you said "yes" to any of these questions, get ready to have an even bigger breakthrough during this talk with Shaylene Cameron! Shaylene Cameron is CEO and Founder at Shaylene Cameron Mentoring. After driving over 1 million ...

You Influence Your Success

February 25, 2019 11:30 - 48 minutes

Energy Leadership awareness allows us to clearly see our thought patterns and choose new ones for greater overall success and satisfaction in work and life. Elise Auxier joins us to share insights and ideas around this important topic. Elise has over 25 years of professional selling experience, sales management and entrepreneurial success. She began her career cold calling in Detroit selling for Xerox.  After a couple of years there, she moved on to what is now Covidien and sold cutting edge...

Grow Your Business Through Expert Audiences

February 18, 2019 11:30 - 45 minutes

It is possible to get in front of the audiences of influencers and experts within your industry. That exposure can have a significant impact on your growth. Abdo Riani joins us to share some examples as well as techniques. Abdo Riani is the founder of StartupCircle.co where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to first paying customers and beyond. Today's show is sponsored ...

Then & Now: The Evolution of SMB Lending 10 Years After the Financial Crisis

February 11, 2019 11:30 - 39 minutes

The average small business loan through the SBA’s bank-funded 7(a) loan program is nearly $420,000, and the ROI of issuing smaller loans has yet to be proven to big banks. Thus, they do so in less frequency, which puts a roadblock in SMB access to financing and business growth. Darrell Esch, Vice President and General Manager of SMB Lending at PayPal discusses the state of SMB lending, the need for SMBs to have access to smaller loans, and how industry initiatives serve as a critical stimulus...

What Causes Good People To Be Bad Leaders?

February 08, 2019 11:30 - 49 minutes

Many leaders think it's a trade off -- they can either do good or they can lead well. Craig Dowden, Ph.D. shows that these two things are profoundly and importantly interconnected. Dowden combines evidence-based principles from the fields of psychology, leadership and organizational excellence his new book, Do Good to Lead Well: The Science and Practice of Positive Leadership (ForbesBooks, January 2019). Craig is a certified positive psychology coach who is on a mission to share evidence-bas...

Ecommerce 101

February 04, 2019 11:30 - 52 minutes

Protecting your brand and ensuring you have a solid company culture are critical to growth. Jennifer DiMotta joins me to share her three tenets of ecommerce growth. For over 20 years, Jennifer DiMotta, founder of DiMotta Consulting LLC, has helped direct-to-consumer brands with “The DiMotta Method,” a process which fosters aggressive sales and profit growth by helping companies build a financial foundation, design expert strategies, and empower talent. Jennifer encourages brands and retaile...

Living the Life of an Extreme Entrepreneur

January 28, 2019 11:30 - 1 hour

What does it take to build a business in multiple industries against all the odds, no matter what happens? Peter Sage shares his 30 years experience as an active entrepreneur teaching you how to develop the mindset that is required in any adversity. Peter Sage, 46, is a leading well-known international serial entrepreneur with over 20 start-ups to his credit. Some of them, such as the Energie Fitness Brand, have grown into global success stories. He is the author of The Inside Track. He was ...

How Online Marketing Will Destroy Your Business

January 21, 2019 11:30 - 47 minutes

Bill Troy joins me to provide a different marketing perspective that will wow your audience and help you build real business relationships and growth. He shares highlights from his new book CLICKSAND. Bill is an author, speaker, Inc. 500 CEO and a natural-born contrarian who, for 25+ years has helped global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that driv...

Internet Copyright Law

January 17, 2019 11:30 - 1 hour

Richard Chapo is an internet lawyer whose goal is to share law advice without being boring. He'll share his need-to-know tips for any small business with an online presence. Richard is an internet lawyer who specializes in small business because most entrepreneurs know very little about internet copyright law. Richard helps his clients learn how to operate their business in light of new laws that are dividing the web. Richard is unique in that he’s totally aware of how boring law can be, so ...

How To Drive A $22:1 ROI

January 14, 2019 11:30 - 44 minutes

Everyone’s creating content but not everyone is getting an ROI. We can't all rank on the front page. Heck, some of us just don't have time to promote, so what can we do? Daniel Daines-Hutt shares valuable information on how to promote blog content to a cold audience. Daniel is the behind the scenes co-founder of AmpMyContent and the founder of InboundAscension, one of the worlds leading resources to learn advanced retargeting techniques. Daniel has been quoted as a thought leader in the reta...

Referrals Made Easy...Without Asking

January 10, 2019 11:30 - 58 minutes

Back for a second time, Stacey Brown Randall will share with us how we can generate referrals easier.  By following her 5 simple steps we will take control of our referral generation. Stacey Brown Randall is a three time entrepreneur, author of Generating Business Referrals Without Asking, and host of the Roadmap To Grow Your Business podcast. Stacey has taught her “no asking” referral generation strategy to hundreds of companies including Bank of America, Real Living Real Estate, Dogtopia, ...

Sales Differentiation

January 07, 2019 11:30 - 46 minutes

To win deals at the prices you want, the needed strategy is differentiation. Mediocre salespeople say what they sell is the “best.” Top salespeople position “different” and lead their clients to say “best” without them ever uttering the word. Lee Salz shares insights from his new book. Lee B. Salz is a leading sales management strategist and CEO of Sales Architects. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping...

The Spirit of Hospitality

December 20, 2018 11:30 - 52 minutes

There is a critical piece missing in most organizations today: The ability to serve their internal and external customers to create engagement. Larry Stuart, a veteran of the hospitality industry and an expert on the subject has written a book about the missing ingredients of service in today's business culture, how to add those to your organization, and the impact it will surely have on your bottom line. He joins Diane to explore his ideas. Larry is currently the CEO and president of LS Hos...

4 Mistakes Entrepreneurs Make When Writing a Book

December 17, 2018 11:30 - 43 minutes

Unfortunately, most make 4 critical mistakes that prevent their book from realizing massive impact in the marketplace. Mona de Vestel joins Diane to explore easy-to-implement solutions in order to help entrepreneurs leverage their book into a powerful tool for their business. Mona de Vestel is an award-winning author and former Creative Writing professor SUNY. Mona's debut novel ONE STRING GUITAR was a semi-finalist for VCU Cabell First Novelist Award. Her memoir KING LEOPOLD'S DAUGHTER was ...