15 Minute Freelancer
100 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 3 ratings15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
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Episodes
93. Pressing pause?
February 03, 2023 01:00 - 11 minutes - 8.24 MBDid you know this podcast has been going for 2 years? That's a lot of freelancing chat. In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes: Enjoyment vs. value to others Scaling back vs. quitting altogeth...
92. Using video to market your business (pt. 2 with Jude Charles)
January 27, 2023 01:00 - 15 minutes - 10.7 MBThis is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first. “As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.” In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves. We cover: 5 different ways...
91. Storytelling for your personal brand (pt. 1 with Jude Charles)
January 20, 2023 01:00 - 16 minutes - 11.1 MBHow can a pair of white shoes help someone land a new client? Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts. In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares: Why sharing more of your p...
90. The future of freelancing (with Paul Evans)
January 13, 2023 01:00 - 15 minutes - 10.6 MBToday we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides. Our conversation unpicks what recent shifts in working culture might mean for freelancers, including: The drivers behind the growth of the freelance economy (pl...
89. Creating a remarkable client experience (with Gigi Davarashvili)
January 06, 2023 01:00 - 16 minutes - 11.2 MBKeeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients? Happy clients are more likely to come back again and again – and refer you to their contacts. My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences...
88. Looking back over 2022
December 09, 2022 01:00 - 17 minutes - 11.7 MBSupport the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :) It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review. Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corpo...
87. Behind the scenes at Magazine Street! (takeaways for freelancers)
December 02, 2022 01:00 - 13 minutes - 9.29 MBThis week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.) I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not just those in the magazine industry. A cocktail-loving couple who demonstrated the power of listening to your audience A brand new magazine c...
86. Do you need a newsletter? (with Eman Ismail)
November 25, 2022 01:00 - 15 minutes - 10.9 MB"All freelancers should have an email newsletter for their business, 100%, without a doubt!" My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients. We discuss: Why freelancers shouldn't overlook email marketing as a key way to build their b...
85. Is your next freelance client on TikTok? (with Chloe Barnes)
November 18, 2022 01:00 - 14 minutes - 10.3 MBAre you missing a trick if you don't use TikTok to market your freelance business? My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including: What makes TikTok different from other social media apps Why you should think of TikTok as “real person TV” How she got her first client...
84. Healthy habits for busy freelancers (with Sally Duffin)
November 11, 2022 01:00 - 15 minutes - 10.9 MBIt's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly. Sally Duffin is a freelance writer and nutritional therapist, and she joins me to share some of her favourite healthy habits to help you feel and perform at your best. We pack a lot into this one, including: Why we must stop self-care from falling off our radar Tips for building healthy habits into your day (and sti...
83. How to sell strategy to work less and charge more (with Austin Church)
November 04, 2022 01:00 - 15 minutes - 10.8 MBOne way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies. But how do you transition to selling strategy? What do the deliverables look like? How much should you charge? My guest today is Austin Church, a brand strategist, business coach...
82. Choosing – and changing – your niche (with Tom Garfield)
October 28, 2022 00:00 - 15 minutes - 10.5 MBDo you have a niche or specialism as a freelancer? Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind? People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not. And crucially, that decision isn't irreversible. In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing ...
81. Outsourcing made easy (with Lisa Tennant)
October 21, 2022 00:00 - 15 minutes - 10.3 MBSo you know you should be working ON your business as well as IN it, but how do you actually do that when you're busy? If you've got more work than you can handle, need some help to trim your to-do list, or want to outsource but are not quite sure where to start, this episode is for you. Outsourcing expert Lisa Tennant runs a virtual assistant service and joins me on this episode to talk about all things delegation and outsourcing. Letting someone else into our business for the first time c...
80. Pain-free PR for freelancers (with Melissa Hobson)
October 14, 2022 00:00 - 15 minutes - 10.4 MBWant to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss: Why you shouldn't overlook PR as a strategy to attract clients Melissa's "tea and biscuits" PR strategy How to identify the right outlets and prepare your pitch How to get over the ...
79. A productivity hack for busy freelancers (with Bonnie Harrington)
October 07, 2022 00:00 - 16 minutes - 11.1 MBRegular listeners know that I love hearing how other freelancers stay organised – if you do too, I think you'll enjoy this episode. Bonnie Harrington, freelance writer, host of Tomato Tuesdays, and Pomodoro enthusiast joins me to discuss: The life-changing magic of the Pomodoro technique Using Pomodoros for time tracking so you can charge correctly for future projects Pomodoro co-working for accountability, networking and connection Bonnie's favourite tools and systems for performing at...
78. Freelancing in a recession (6 tips)
September 30, 2022 00:00 - 13 minutes - 9.38 MBAre you worried about what the current economic situation might mean for your business? If so, please know you are not alone. In this solo episode, I share the questions I'm considering to prepare my freelance business for economic disruption, including: How is the downturn affecting my niche? Should I change my services? Should I raise or lower my rates? How can I bring in more work if needed? How can I make my business more financially resilient? What are the potential upsides of a...
77. Don't be afraid to change your business (with Heather Pownall)
September 23, 2022 00:00 - 16 minutes - 11.1 MBDo you need to make a change in your business? Feeling a bit daunted? This episode is for you. My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what prompted her to pivot and how it’s going so far. We discuss: The scary vs exciting aspects of change Reframing change as an opportunity to learn new things Adding a subscription model to your business How to step outside your comfort zone The benefits ...
76. From purpose to profits (with Matt Saunders)
September 16, 2022 00:00 - 16 minutes - 11.1 MBForget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to truly thriving. Matt Saunders, former freelance web designer and creator of the Freelance Business Builder, shares how finding his vision set him on the path to building a successful and scalable business. We discuss: What happens when you have a cl...
75. Create your own conference! (With Nikki Simpson)
September 09, 2022 00:00 - 17 minutes - 12.2 MBJoining me for this episode is Nikki Simpson, someone who truly embodies the idea that if you want to see something exist in the world, then you should just go ahead and create it yourself. Nikki is the founder and director of the International Magazine Centre and the brains behind the brand new conference Magazine Street, which takes place on 29 September 2022. We chat about: All the details for the upcoming Magazine Street conference Behind the scenes when organising an event Why you s...
74. How to work fewer hours! (with Alicja Tokarska)
September 02, 2022 00:00 - 15 minutes - 10.8 MBOne of my goals for 2022 was to shift from working five (or sometimes seven!) days a week to a consistent four-day week. If you listened to episode 66, you'll know how that has been going... My guest this week heard that episode and offered to share her experience of reducing her hours while still delivering fantastic work for clients. Alicja Tokarska is a freelance translator and subtitler who, after working round the clock for far too long, made the decision to transition to a new working...
73. Struggling to stay motivated? Try this
August 26, 2022 00:00 - 14 minutes - 10.3 MBLet’s be honest, running a freelance business is hard work! It’s normal for motivation to ebb and flow. This week Louise shares her 7 top tips for riding out those dips in motivation and pushing through to the other side, including: Why does motivation dip? When to "sail" and when to "row" How picnic mode can help you master motivation What your gym instructor can teach you about motivation Avoiding shiny object syndrome When it's time to quit Don't forget to sign up for the 15 Minute...
72. The dos and don'ts of freelancer websites (with Gill Andrews)
August 19, 2022 00:00 - 16 minutes - 11.2 MBTwo firsts for the podcast this week, a quick-fire question round and a GIVEAWAY! My guest is the queen of website copywriting herself, Gill Andrews. In just 15 mins, Gill answers all your burning questions about the dos and don'ts of freelancer websites. Listen in to find out: What's the most important section of your website? Why "contact me" might not be the best call to action for your freelancer website Should freelancers have a blog on their website? How much detail to share abou...
71. Freelancing for introverts (with Carmel Finnan)
August 12, 2022 00:00 - 15 minutes - 10.5 MBOne for the quiet freelancers. We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for anyone, but if you're the quiet type, common strategies for sales and marketing can be energy-draining and uncomfortable. In this episode, I’m joined by Carmel Finnan, a freelance Communication & Storytelling Consultant. Carmel shares her thoughts on how qu...
70. Unleash your inner rebel (with Advita Patel)
August 05, 2022 00:00 - 16 minutes - 11.2 MB"You can't be everyone's cup of tea, or you'd be a mug!" Advita Patel is the founder of Comms Rebel, which aims to revolutionise workplace and business culture by encouraging us all to be a bit more rebellious. She's also the co-founder of A Leader Like Me, which is a membership for underrepresented women looking to progress in their careers. Her message for freelancers is to be bold, brave, and step outside our comfort zone to thrive. To develop our careers, we need to find the confidence...
69. Do freelancers need a CV? (with Jenny Stallard)
July 29, 2022 00:00 - 16 minutes - 11.3 MBDo freelancers ever need a CV? Before this conversation, I'd have said no – after all, I can just send potential clients to my website, can't I? But Jenny Stallard has a different take. Jenny is a freelance writer, business coach, speaker, and the brains behind Freelance Feels. She makes a compelling argument for why we should all have a CV (or even more than one) as freelancers. In our conversation, we cover: Could you be missing a trick by not having a CV that showcases your experience ...
68. When (and how) to trust your intuition (with Helen Pamely)
July 22, 2022 00:00 - 15 minutes - 11 MBDo you follow your gut instincts when making business decisions? Or do you prefer poring over logical lists of pros and cons? Intuition and logic might not be as far apart as you think. On today's episode, Helen Pamely, a former city law firm partner turned wellness coach, helps us figure out how to tune in to our intuition and why it can be such a powerful guide in business. We cover: What is "intuition" and how do we know what it's telling us? Is intuition something you're born with or ...
67. Make business fun! (with Kirsty Waite)
July 15, 2022 00:00 - 14 minutes - 10.3 MB"Stop building boring businesses!" Kirsty Waite is a business coach who firmly believes that running a business shouldn't be serious all the time. Being yourself in business takes a bit of practice, but giving ourselves permission to have some fun while we work can make us happier, open up new opportunities and help us attract our ideal clients. In this convo, Kirsty shares her tips for unlearning corporate rules, having fun while still taking your business seriously, and giving yourself p...
66. My 6-month review: what worked and what didn't?
July 08, 2022 00:00 - 15 minutes - 10.6 MBAre you on track to meet your freelancing goals this year? We're now halfway through the year, which means it's time for a 6-month check-in. In this episode, I dig into what's worked and what's been a bit sticky in my business over the last 6 months, using my 6-step framework for setting and reviewing goals. P.S. We have a newsletter now! Check it out at 15minutefreelancer.substack.com Mentioned in this episode: Ep 43: How to set goals to grow your freelance business in 2022 Ep 15: Is it...
65. Building a community around your content (with Charles Commins)
July 01, 2022 00:00 - 17 minutes - 11.7 MBPodcasting is a great way to connect with people, but it's also a bit of a one-sided conversation. How do we cultivate a community vibe? This week, 15 Minute Freelancer's very own editor Charles Commins gets on the other side of the mic to join me for a chat about community-building. We focus on podcasts but the lessons apply to any kind of content you create, e.g. newsletters, blogs and YouTube channels. We cover: how to build a thriving podcast community (or any content-based community)...
64. A day in the life of a freelance copywriter
June 24, 2022 00:00 - 15 minutes - 10.8 MBFollow me for a day! In this episode, I take you behind the scenes of a typical day as a freelance copywriter, including: Revisiting theme days as a way to structure your week Do I really work just five hours a day? Reducing decision fatigue and making the most of "shark mode" How I split my day between deep work and shallow work Figuring out your anchor actions to get the important bits done. "One of the things that I love most about working for myself is the flexibility. I couldn't s...
63. How to take a break as a busy freelancer
June 17, 2022 00:00 - 12 minutes - 8.53 MBWhen was the last time you took a whole week off from your business, switched off your emails, and relaxed? We all need time off to recharge our batteries, but as freelancers, many of us find it really difficult to take a proper break. In this solo episode, I share my tips for how to take time off without worrying that your business will disappear while you're gone, including; How to plan for your break Budgeting for a pause in income How to tell clients you will be away How to step a...
62. How to use podcast guesting to attract freelance clients (with Anne Claessen)
June 10, 2022 00:00 - 14 minutes - 10.2 MBA podcast episode about podcasting! Have you ever considered appearing as a podcast guest to share what you do with a new audience - or even start your own podcast as a way to get freelance clients? My guest is Anne Claessen, founder of Podcast Babes, and in this episode, she shares with us her tips and tricks on how to use podcasting to grow your freelance business. In our conversation, we cover: How podcast guesting is an underrated way for freelancers to grow their businesses How to p...
62. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)
June 03, 2022 00:00 - 15 minutes - 10.4 MBHow to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like. Maybe you know you're undercharging, or you want to move away from using an hourly rate that you KNOW isn't working for you, but you just aren’t sure how to sell your new pricing to your clients. In this episode, I chat to Samantha Anderl a...
61. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)
June 03, 2022 00:00 - 15 minutes - 10.4 MBHow to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like. Maybe you know you're undercharging, or you want to move away from using an hourly rate that you KNOW isn't working for you, but you just aren’t sure how to sell your new pricing to your clients. In this episode, I chat to Samantha Anderl a...
60. Can you be a freelancer and have a day job?
May 27, 2022 00:00 - 16 minutes - 11.5 MBSupport the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated. In this episode, Louise is joined by Fi Shailes to talk about what it's like running a freelance business while also holding down a full time job. Fi works at award-winning B2B marketing agency twogether as a social strategist, and is a part-time freelan...
59. LinkedIn referral hacking with Annabel Fay
May 20, 2022 00:00 - 15 minutes - 10.7 MBIf you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated! When SaaS writer and content consultant Annabel Fay lost almost all of her clients overnight at the start of the pandemic, she wrote to 200 of her LinkedIn contacts and asked for a favour... On this episode, Annabel shares her steb-by-step approach to LinkedIn referral...
58. Co-mentoring could change your life! (with Frankie + Steve from DIFTK)
May 13, 2022 00:00 - 16 minutes - 11.3 MBOn this episode, Louise is joined by freelance podcasting royalty! Frankie Tortora and Steve Folland are not just co-hosts of the brilliant Doing It For The Kids podcast, but they've also been co-mentoring each other as freelance business owners (with kids and mammoth side projects) over the last few years. Here, they share their experience of co-mentoring and the impact it's had on their businesses and their lives. Listen in to hear: What is co-mentoring and how it can change your business...
57. Build your own board of directors
May 06, 2022 00:00 - 10 minutes - 7.22 MBWho's on your imaginary board of directors? In this episode, Louise shares a fun strategy for figuring out business problems with a little help from your (imaginary) business friends). Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. LinkedIn: Louise Shanahan Twitter: @LouiseShanahan_ Web...
56. Dave Harland: how to stand out on LinkedIn
April 28, 2022 06:00 - 22 minutes - 15.7 MBIn this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us: How he uses humour and parody to stand out on LinkedIn How he creates content and manages his time on social media Selling silliness to serious stakeholders How his marketing ...
55. Are discovery calls *really* necessary? (with Kerri Watt)
April 22, 2022 00:00 - 17 minutes - 12.1 MBDiscovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. Imagine if you could skip them altogether! In this episode, PR expert Kerri Watt shares how she sets up her processes to avoid time-consuming discovery calls and focus only on her most valuabl...
54. Make yourself ridiculously referrable
April 15, 2022 00:00 - 13 minutes - 9.14 MBAs a freelancer, it's lovely to get that little ping in your inbox from someone saying you've been recommended as the number one person to help with their next project. But those referrals don't just happen by accident. There's plenty you can be actively doing to make sure that you are making yourself as referrable as possible. In this solo episode, I talk about: How you can become the first name that comes to mind for a referral My five top tips for getting referrals What not to do whe...
53. Cybersecurity for freelancers (with Ross Wintle)
April 08, 2022 00:00 - 16 minutes - 11.4 MBDo you know if you’ve been pwned? If you don’t even know what that means, don’t worry, you’re not alone. The world of internet security can be a scary place, and it’s not always easy to know where to start with protecting ourselves online. But as freelancers, it’s a subject we can’t afford to just ignore and hope it won’t affect us. In this episode, Ross Wintle, a software developer and former freelancer, shares his tips to keep our online assets safe and sound. Listen in to hear: The fo...
52. From solo freelancer to successful partnership (with Adam Pearson)
April 01, 2022 00:00 - 17 minutes - 12.2 MBHave you ever considered partnering up with another freelancer to expand your business? Teaming up could be a great way to attract bigger projects, expand your services and grow your business without doubling your hours. But how does it work? How do you find the right business partner? What happens if you disagree?! In this episode, I chat to Adam Pearson, one half of the research powerhouse that is PS Research, which he runs with his business partner, Emma Slater. He shares his experiences...
51. Keeping your freelance skills fresh! (With Angela Lyons)
March 18, 2022 01:00 - 17 minutes - 12.1 MBFreelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a sustainable business. It's a lot to fit in! Listen in to hear: How Ange has been using #Write52 to record her journey as a 'forever learner' The...
50. Up your networking game! (with Katie Sandow)
March 04, 2022 01:00 - 15 minutes - 10.7 MBDo you cringe at the thought of walking into a networking event? Waste hours trying to find the right people to connect with on social media? As a freelancer, you know what they say – your network is your net worth... or at least a nice steady pipeline of leads, collaborators and people to cheer you on when you need it. So how do we go about building a network? In this episode, Katie Sandow, marketing consultant and founder of The Marketing Forum, shares her advice on the art and science of...
49. Career planning for freelancers (with Laurie Macpherson)
February 25, 2022 01:00 - 16 minutes - 11.7 MBPlanning the next step in your career can be tricky when you aren't following a conventional path. When you work for yourself, you have to plan our own careers – there's no management programme or promotion pathway. In this episode, career wing woman Laurie Macpherson shares her advice for freelancers who are pondering the next step. We cover: how to ease the transition into self-employment so you can hit the ground running what to do if family and friends don't get it how to manage growi...
48. How to create a productised service
February 11, 2022 01:00 - 16 minutes - 11.4 MB"Productised services" are when you package and sell your freelance service as if it were an expensive pair of jeans or a tasty vegan sausage roll. In other words: it's a service that's designed and delivered the exact same way, every time. This episode covers: Why you should consider offering productised services as a freelancer How much to charge for your productised service to help build a sustainable business What worked and what didn't when Louise created a productised service Men...
47. Q+A on negotiating your freelance rates
February 04, 2022 01:00 - 14 minutes - 9.87 MBThis episode is a Q+A on some gnarly freelance pricing issues, which popped up when Louise was a guest on a recent ContentUK panel on freelance pricing. Find out more about ContentUK: contentuk.co Mentioned on this episode: Ep 15: Is it time to raise your freelance rates? Ep 4: The pricing advice I HATE Ep 3: How to find your best-fit clients Say hi to Louise: Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help ot...
46. How to feel confident marketing yourself online (with Gill Hill)
January 28, 2022 01:00 - 15 minutes - 10.7 MBIt's much easier (and mroe fun!) to build an audience and attract your ideal clients when you know what you stand for. But figuring that out can be tricky. Gill Hill is a brand voice expert, copywriter and editor, and on this episode she shares the secret to authentic personal branding and how to own your voice. The discussion covers: how to feel confident marketing yourself online finding your voice by uncovering your purpose building a personal brand that feels easy and authentic is i...
45. Stand out from the crowd with frameworks + storytelling (with Diane Wiredu)
January 21, 2022 01:00 - 16 minutes - 11.2 MBDiane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover: How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier) How to come u...