45. Stand out from the crowd with frameworks + storytelling (with Diane Wiredu)
15 Minute Freelancer
English - January 21, 2022 01:00 - 16 minutes - 11.2 MB - ★★★★★ - 3 ratingsEntrepreneurship Business freelance freelancers freelancing self-employed company of one microbusiness sole trader small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 44. 7 freelancing pitfalls to avoid in 2022
Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:
How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)How to come up with your own framework to describe your services in a snappy, memorable wayDiane's favourite storytelling techniques for creating attention-grabbing contentWhy you shouldn't be afraid to pick a fight when marketing your freelance servicesDiane's top tips for asking clients for feedback and testimonialsSay hi to Diane:
Diane's website, Lion Words: lionwords.comLinkedIn: Diane WireduTwitter: @DianeWireduSay hi to Louise:
Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com