Latest Websitedevelopment Podcast Episodes
Episode 02 | SEO, Landing Pages & Converting Traffic
Blueprint - May 03, 2019 16:00 - 12 minutes ★★★★★ - 2 ratingsOn Blueprint Episode 02, Bobby answers a few more curated and submitted questions from clients and viewers. He touches on landing pages, converting traffic, personalization marketing and how to respond to negative business reviews online. Submit your own questions @SignaMarketing through Face...
EP42: Why Internal Linking is the Unsung Hero of SEO
SEObits.fm - April 29, 2019 18:38 - 15 minutes ★★★★★ - 15 ratingsIn today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the show notes at: https://www.seobits.fm/podcast/int...
EP41: How to Use E-A-T in Your SEO Strategy
SEObits.fm - April 22, 2019 12:02 - 18 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.
EP40: Structured Data and the Modern Website
SEObits.fm - April 15, 2019 21:22 - 14 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a systematic approach to connecting data points together...
EP 39: Tips and Tricks for Performing Ongoing Website Audits
SEObits.fm - April 08, 2019 12:53 - 19 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/
EP38: Performing an Annual Keyword Review and Audit
SEObits.fm - March 25, 2019 13:34 - 11 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.
EP37: Best Practices for Writing SEO Friendly Content
SEObits.fm - March 11, 2019 12:26 - 14 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts. Optimizing website content for search is something everyone can do...
EP 36: What Questions Should You Be Asking Your Future SEO Agency
SEObits.fm - February 25, 2019 12:56 - 22 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need to ask your future SEO agency or consultant.
EP35: How Much Does a Quality SEO Consultant Cost?
SEObits.fm - February 07, 2019 19:46 - 24 minutes ★★★★★ - 15 ratingsIn this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.
Blogging, Pay Per Click & Voice Search | Episode 01
Blueprint - February 07, 2019 17:00 - 15 minutes ★★★★★ - 2 ratingsOn Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter, Ins...
Episode 01 | Blogging, Pay Per Click & Voice Search
Blueprint - February 07, 2019 17:00 - 15 minutes ★★★★★ - 2 ratingsOn Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter, Insta...
EP 34: Year End SEO Reporting: What Data Really Matters?
SEObits.fm - January 28, 2019 14:16 - 19 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an on...
EP33: SEO Pruning and Cleaning House for the New Year
SEObits.fm - January 08, 2019 14:58 - 20 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes available at https://www.seobits.fm/podcast/ep33-...
Episode 00 | Algorithms, SEO & Facebook Ads
Blueprint - December 27, 2018 17:00 - 11 minutes ★★★★★ - 2 ratingsOn the Blueprint pilot episode, Bobby answers a few commonly asked digital marketing questions and discusses the flexibility and strength of video and carousel ads on Facebook. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintS...
EP32: The Ever Shrinking SERPs in Google
SEObits.fm - December 11, 2018 13:37 - 11 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Kn...
EP31: Looking Back at SEO in 2018
SEObits.fm - November 19, 2018 15:54 - 15 minutes ★★★★★ - 15 ratingsIn this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2...
EP30: Digging into Google Data Studio
SEObits.fm - November 05, 2018 19:31 - 11 minutes ★★★★★ - 15 ratingsIn this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings...
EP29: Google Algorithm Updates and What E-A-T Means to Marketers
SEObits.fm - October 22, 2018 13:13 - 16 minutes ★★★★★ - 15 ratingsIn this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the ...
EP28: Mapping the Digital Patient Journey With Keywords
SEObits.fm - October 08, 2018 18:01 - 16 minutes ★★★★★ - 15 ratingsIn this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.
EP27: Did Semantic Search Kill the Need for Keyword Density?
SEObits.fm - February 26, 2018 12:34 - 12 minutes ★★★★★ - 15 ratingsIn this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Semantic search is defined as a search for information ...
EP26: Do WordPress Developers Need to Learn SEO?
SEObits.fm - January 29, 2018 14:56 - 12 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.
EP25: What's in Your Marketing Plan?
SEObits.fm - January 23, 2018 18:32 - 14 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best ma...
EP24: A Facebook Page is Not Enough for Small Business Marketing
SEObits.fm - January 17, 2018 15:29 - 11 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca talks about small business owners' false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your marketing and communication.
EP23: Why Video Matters to You and SEO
SEObits.fm - December 18, 2017 16:33 - 10 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. Episode Notes: https://www.seobits.fm/podcast/ep23-...
EP22: Optimize Your Website Performance and SEO
SEObits.fm - November 27, 2017 17:20 - 41 minutes ★★★★★ - 15 ratingsIn today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the show notes: https://www.seobits.fm/podcast/ep22-opti...
EP21: Understanding Schema and Structured Data
SEObits.fm - November 21, 2017 14:54 - 12 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://w...
EP20: Blogging is Good for the SEO Soul
SEObits.fm - November 13, 2017 17:30 - 15 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact no...
EP19: Improve Your Website's SEO With Content Silos
SEObits.fm - October 09, 2017 17:40 - 19 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the show note...
EP18: SEO for Developers & Expert Advice from Carrie Dils
SEObits.fm - October 03, 2017 11:32 - 38 minutes ★★★★★ - 15 ratingsIn this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-pa...
EP17: Digging Into Local Search
SEObits.fm - September 25, 2017 14:39 - 16 minutes ★★★★★ - 15 ratingsIn this podcast episode, Rebecca discusses what local search is and how you can improve your ranking performance and visibility for local searches. She walks through the types of local search, the ranking factors specific to local search, and then she provides some key takeaways for improving yo...
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