Latest Websitedevelopment Podcast Episodes

EP16: Building Backlinks

SEObits.fm - September 18, 2017 12:38 - 15 minutes ★★★★★ - 15 ratings
Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab t...

EP15: Protecting Your Website's SEO in a Redesign

SEObits.fm - September 11, 2017 18:39 - 21 minutes ★★★★★ - 15 ratings
In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ranking wh...

EP14: Celebrating Featured Snippets Success With Sean Kerrigan

SEObits.fm - September 05, 2017 14:12 - 28 minutes ★★★★★ - 15 ratings
In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could cr...

EP13: Why SEO Masterminds Can Boost Your Marketing Efforts

SEObits.fm - August 28, 2017 12:18 - 9 minutes ★★★★★ - 15 ratings
In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar w...

EP 12: Who Owns Your Digital Destiny?

SEObits.fm - August 21, 2017 14:22 - 11 minutes ★★★★★ - 15 ratings
In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this chan...

EP 11: The Most Important Lesson When Selecting Keywords

SEObits.fm - August 14, 2017 15:55 - 13 minutes ★★★★★ - 15 ratings
In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can beat Goliath if you work smarter, harder, and with a whole lot more focus. You c...

EP 10: Key Takeaways for Buying and Selling SEO Services

SEObits.fm - August 08, 2017 17:40 - 12 minutes ★★★★★ - 15 ratings
In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key takeaways for anyone b...

EP 9: Celebrating SEO Success With Sara Dunn

SEObits.fm - July 31, 2017 13:48 - 27 minutes ★★★★★ - 15 ratings
In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in. The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients. Sara de...

EP 8: The Evolution of SEO

SEObits.fm - July 25, 2017 12:49 - 15 minutes ★★★★★ - 15 ratings
In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization. She discusses the technology shifts that occurred in 2016 and the first half of 2017. In ...

EP 7: Enterprise SEO Needs a Top Down Approach

SEObits.fm - July 17, 2017 15:26 - 10 minutes ★★★★★ - 15 ratings
In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.

EP 6: When Everything in SEO Falls Apart

SEObits.fm - July 10, 2017 15:36 - 14 minutes ★★★★★ - 15 ratings
In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.

EP 5: Competitive Research is Good for the SEO Soul

SEObits.fm - June 26, 2017 15:46 - 13 minutes ★★★★★ - 15 ratings
In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.

EP 4: Don't Be a Marketer, Be a Servant

SEObits.fm - June 19, 2017 14:11 - 9 minutes ★★★★★ - 15 ratings
In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it i...

EP 3: Quality SEO Starts With Questions

SEObits.fm - June 12, 2017 11:48 - 12 minutes ★★★★★ - 15 ratings
In this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.

EP 2: Successful SEO Requires a Structured Process

SEObits.fm - June 06, 2017 12:35 - 17 minutes ★★★★★ - 15 ratings
In this episode, Rebecca reviews her SEO process and talks about the importance of establishing structure within online marketing. Rebecca's SEO process is broken down into three core stages. These are research, planning, and execution.

EP 1: SEO is a Journey and Not a Destination

SEObits.fm - June 05, 2017 19:21 - 10 minutes ★★★★★ - 15 ratings
In this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today's world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about sear...