SEObits.fm
43 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 15 ratingsSEObits.fm helps smart business owners jumpstart their SEO strategy. Learn how small changes can make a big impact on your ability to rank in Google. Each week, Rebecca Gill takes her 15 years of real-world SEO experience and breaks it down into bite-size pieces.
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Episodes
EP43: Keyword Cannibalization and the Damage it Does to SEO Efforts
May 07, 2019 14:46 - 14 minutes - 13.6 MBIn today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibalization is on virtually every website Rebecca ever encounters.
EP42: Why Internal Linking is the Unsung Hero of SEO
April 29, 2019 18:38 - 15 minutes - 13.9 MBIn today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the show notes at: https://www.seobits.fm/podcast/internal-linking-hero-of-seo/
EP41: How to Use E-A-T in Your SEO Strategy
April 22, 2019 12:02 - 18 minutes - 17.1 MBIn this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.
EP40: Structured Data and the Modern Website
April 15, 2019 21:22 - 14 minutes - 13.3 MBIn this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content in a much more meaningful way. Grab the show notes: https://www.seobits.fm/podcast/ep40-structured-data-and-the-modern-website/
EP 39: Tips and Tricks for Performing Ongoing Website Audits
April 08, 2019 12:53 - 19 minutes - 17.7 MBIn this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/
EP38: Performing an Annual Keyword Review and Audit
March 25, 2019 13:34 - 11 minutes - 10.6 MBIn this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.
EP37: Best Practices for Writing SEO Friendly Content
March 11, 2019 12:26 - 14 minutes - 13.3 MBIn this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts. Optimizing website content for search is something everyone can do, however, you do need a plan and a checklist to help make sure you don't miss key items. Use this checklist as a guide and never compromise the user experience for SEO.
EP 36: What Questions Should You Be Asking Your Future SEO Agency
February 25, 2019 12:56 - 22 minutes - 20.4 MBIn this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need to ask your future SEO agency or consultant.
EP35: How Much Does a Quality SEO Consultant Cost?
February 07, 2019 19:46 - 24 minutes - 22.6 MBIn this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.
EP 34: Year End SEO Reporting: What Data Really Matters?
January 28, 2019 14:16 - 19 minutes - 17.8 MBIn this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and action. Having the right data is key to having a healthy online presence and maintaining strong inbound marketing activity.
EP33: SEO Pruning and Cleaning House for the New Year
January 08, 2019 14:58 - 20 minutes - 18.7 MBIn this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes available at https://www.seobits.fm/podcast/ep33-seo-pruning-and-cleaning-house-for-the-new-year/
EP32: The Ever Shrinking SERPs in Google
December 11, 2018 13:37 - 11 minutes - 10.4 MBIn this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph information, traditional organic search listings, and PPC ads.
EP31: Looking Back at SEO in 2018
November 19, 2018 15:54 - 15 minutes - 14.2 MBIn this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.
EP30: Digging into Google Data Studio
November 05, 2018 19:31 - 11 minutes - 10.8 MBIn this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google Analytics, Google Search Console, and YouTube. But that isn’t all. It also offers 120+ connectors to bring in data from additional sources. Show Notes: https://www.seobits.fm...
EP29: Google Algorithm Updates and What E-A-T Means to Marketers
October 22, 2018 13:13 - 16 minutes - 15.2 MBIn this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is becoming more and more important to SEO and where a website lies in search results. E-A-T is Google’s abbreviation for expertise, authoritativeness, and trustworthiness. This little...
EP28: Mapping the Digital Patient Journey With Keywords
October 08, 2018 18:01 - 16 minutes - 15.4 MBIn this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.
EP27: Did Semantic Search Kill the Need for Keyword Density?
February 26, 2018 12:34 - 12 minutes - 11.8 MBIn this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Semantic search is defined as a search for information based on the intent of the searcher and contextual meaning of the search terms. What this really means: Google just got a whole lot smarter!
EP26: Do WordPress Developers Need to Learn SEO?
January 29, 2018 14:56 - 12 minutes - 11.8 MBIn this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.
EP25: What's in Your Marketing Plan?
January 23, 2018 18:32 - 14 minutes - 12.9 MBIn this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best marketing efforts produce goodness and provide value to your target market. Focusing on what has worked and letting go of failures is imperative for marketing success.
EP24: A Facebook Page is Not Enough for Small Business Marketing
January 17, 2018 15:29 - 11 minutes - 10.3 MBIn this podcast episode, Rebecca talks about small business owners' false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your marketing and communication.
EP23: Why Video Matters to You and SEO
December 18, 2017 16:33 - 10 minutes - 10.1 MBIn this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. Episode Notes: https://www.seobits.fm/podcast/ep23-why-video-matters-to-seo/
EP22: Optimize Your Website Performance and SEO
November 27, 2017 17:20 - 41 minutes - 37.8 MBIn today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the show notes: https://www.seobits.fm/podcast/ep22-optimize-your-website-performance-and-seo/
EP21: Understanding Schema and Structured Data
November 21, 2017 14:54 - 12 minutes - 11.5 MBIn this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://www.seobits.fm/podcast/ep21-understanding-schema/
EP20: Blogging is Good for the SEO Soul
November 13, 2017 17:30 - 15 minutes - 14.3 MBIn this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not just business, but it should also help human readers. Focusing solely on revenue will not produce efforts, because the true magnitude of the blog is only reached when posts are written for assisting...
EP19: Improve Your Website's SEO With Content Silos
October 09, 2017 17:40 - 19 minutes - 18.3 MBIn this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the show notes and resources listed at https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/
EP18: SEO for Developers & Expert Advice from Carrie Dils
October 03, 2017 11:32 - 38 minutes - 35.2 MBIn this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-part blog post series called 30 Days to Better SEO. Carrie utilizes her SEO knowledge and breaks it down into bite-size pieces for developers. Read the show notes: https://www.seobits.fm/podcast/ep18-...
EP17: Digging Into Local Search
September 25, 2017 14:39 - 16 minutes - 14.7 MBIn this podcast episode, Rebecca discusses what local search is and how you can improve your ranking performance and visibility for local searches. She walks through the types of local search, the ranking factors specific to local search, and then she provides some key takeaways for improving your placement in Google local search.
EP16: Building Backlinks
September 18, 2017 12:38 - 15 minutes - 14.6 MBDo backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes and free backlink checklist at: https://www.seobits.fm/podcast/ep16-building-backlinks/
EP15: Protecting Your Website's SEO in a Redesign
September 11, 2017 18:39 - 21 minutes - 19.3 MBIn this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ranking when the new website or blog goes live. View show notes and grab the redesign check list on the SEObits.fm website.
EP14: Celebrating Featured Snippets Success With Sean Kerrigan
September 05, 2017 14:12 - 28 minutes - 26.3 MBIn this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service offering for their client base. Podcast Resources Rebecca’s Facebook Group: SEO Launchpad iThemes Training Rebecca’s Free Course: Understanding the Google Knowledge Gra...
EP13: Why SEO Masterminds Can Boost Your Marketing Efforts
August 28, 2017 12:18 - 9 minutes - 8.75 MBIn this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar with masterminds, they are small groups of like-minded people that meet regularly to promote learning, action plans, problem solving, execution, and accountability. Rebecca’s two SEO mastermind group...
EP 12: Who Owns Your Digital Destiny?
August 21, 2017 14:22 - 11 minutes - 10.9 MBIn this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change can have on SEO, the sales funnel, and revenue.
EP 11: The Most Important Lesson When Selecting Keywords
August 14, 2017 15:55 - 13 minutes - 12 MBIn this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can beat Goliath if you work smarter, harder, and with a whole lot more focus. You can carefully pick the right keywords that will translate into high-quality traffic, but you need to focus on your offering, your target market, existing competition, and search volumes. Visit SEObit...
EP 10: Key Takeaways for Buying and Selling SEO Services
August 08, 2017 17:40 - 12 minutes - 11.1 MBIn today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key takeaways for anyone buying or selling SEO services.
EP 9: Celebrating SEO Success With Sara Dunn
July 31, 2017 13:48 - 27 minutes - 25.5 MBIn this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in. The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients. Sara details her misperceptions about SEO prior to Bootcamp and how shifting these thoughts helped her make significant headway on her client’s website.
EP 8: The Evolution of SEO
July 25, 2017 12:49 - 15 minutes - 14.3 MBIn this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization. She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she explains why these shifts mattered to her and her interaction with search engine optimization and clients. SEO is a moving target. To be successful at it, website developers and busines...
EP 7: Enterprise SEO Needs a Top Down Approach
July 17, 2017 15:26 - 10 minutes - 9.65 MBIn this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.
EP 6: When Everything in SEO Falls Apart
July 10, 2017 15:36 - 14 minutes - 13.4 MBIn episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.
EP 5: Competitive Research is Good for the SEO Soul
June 26, 2017 15:46 - 13 minutes - 12 MBIn this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.
EP 4: Don't Be a Marketer, Be a Servant
June 19, 2017 14:11 - 9 minutes - 8.45 MBIn today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of "serving" your website visitor and how it can produce big SEO results.
EP 3: Quality SEO Starts With Questions
June 12, 2017 11:48 - 12 minutes - 11.1 MBIn this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.
EP 2: Successful SEO Requires a Structured Process
June 06, 2017 12:35 - 17 minutes - 15.7 MBIn this episode, Rebecca reviews her SEO process and talks about the importance of establishing structure within online marketing. Rebecca's SEO process is broken down into three core stages. These are research, planning, and execution.
EP 1: SEO is a Journey and Not a Destination
June 05, 2017 19:21 - 10 minutes - 9.33 MBIn this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today's world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about search engine optimization.