Blueprint
33 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 2 ratingsBlueprint is a conversational Q and A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical PPC advice, the purpose of this show is to answer any burning digital marketing questions that may be holding your business back.
If you have a question you would like answered on the show, be sure to direct message @signamarketing on Facebook, Instagram, or Twitter.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Efficient Alternatives for Traffic and Leads | Episode 26
February 17, 2021 22:19 - 15 minutes - 37 MBIn this episode of #Blueprint, Bobby answers questions related to reviewing your search terms report in Google Ads (and Bing Ads), whether it is ok to run the same keywords but different match types in Google Ads, lead generation or branding, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Goog...
Can you over-post on LinkedIn? | Episode 25
February 11, 2021 00:31 - 14 minutes - 34.6 MBIn this episode of #Blueprint, Bobby answers questions related to adjusting bids at the device level in Google Ads, how often you should update old blog content, one impactful way to grow your podcast and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1...
What Small Businesses Aren’t Talking Enough About | Episode 24
January 26, 2021 22:47 - 18 minutes - 43.2 MBIn this episode of #Blueprint, Bobby focuses on small businesses and answers questions about customer life-time value, what to do when you run out of ideas for content, how to know when to hire an agency vs handling marketing in-house and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Ac...
What You Need To Do in Addition to Lead Generation | Episode 23
January 16, 2021 21:38 - 25 minutes - 60.4 MBIn this episode of #Blueprint, Bobby responds to questions about lead generation and what you can do in addition, social media marketing, Wordpress website builders and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both cur...
Is SEO really “free” traffic? | Episode 22
January 09, 2021 22:57 - 20 minutes - 48.3 MBIn this episode of #Blueprint, Bobby answers questions about SEO traffic and rankings, paid traffic in Google Analytics, why you shouldn't wait to start a social media content strategy and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bo...
5 Digital Marketing Takeaways From 2020
December 23, 2020 17:44 - 11 minutes - 26.6 MB2020 taught us a lot in several areas of life, whether it be personal, professional, or even in the digital marketing world. In this video, we cover our thoughts on the Top 5 Digital Marketing Takeaways from 2020 and what to look forward to in 2021! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Ac...
Should you keep search and display campaigns separate? | #Blueprint Episode 21
December 18, 2020 20:23 - 15 minutes - 36.9 MBIn this episode of #Blueprint, Bobby answers questions about search and display campaigns, why you shouldn't wait to add negative keywords, how to test ad copy, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curate...
Does brand influence SEO rankings? | Episode 20
September 01, 2020 19:55 - 16 minutes - 37.9 MBIn this episode of #Blueprint, Bobby answers questions related to branding and SEO, cheap paid media traffic sources, posting on Google My Business, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or use...
Should you be using Smart Campaigns in Google Ads? | Episode 19
August 20, 2020 21:50 - 16 minutes - 37.8 MBIn episode 19 of #Blueprint, Bobby answers whether you should be using Smart Campaigns in Google Ads, his thoughts around Anchor.fm, what real estate agents can do to stand out, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby ans...
Are your Google Ad Extensions not appearing often? | Episode 18
August 13, 2020 18:00 - 13 minutes - 31.8 MBIn this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages from your website, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request yo...
Scaling back paid search campaigns due to budget cuts? | Episode 17
August 06, 2020 23:52 - 15 minutes - 35.1 MBIn episode 17 of Blueprint, Bobby answers questions regarding scaling back paid search campaigns due to budget, when it is time to redesign your website, is blogging worth it, and more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answere...
Why is my cost per click in Google Ads costing so much? | Episode 16
July 30, 2020 21:18 - 10 minutes - 25 MBIn this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to ...
How should you structure your next video ad? | Episode 15
July 01, 2020 18:51 - 16 minutes - 38 MBIf you are wondering how to structure your next video ad, then you won’t want to miss this episode! (along with other great questions and answers). In this episode, Bobby dives into video ads, why you should be using Google Tag Manager, how often you should have your Google Ads account audited, and much more. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments b...
Conquest PPC Campaigns, Negative Keyword Match Types & Social Lead Generation | Episode 14
June 23, 2020 18:56 - 16 minutes - 38.8 MBIn this episode of #Blueprint, Bobby answers questions related to running conquest campaigns on paid search (PPC), which negative keyword match types to use, generating leads with social media advertising, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag ...
Reopening Small Businesses & Local Marketing Tactics | Episode 13
June 18, 2020 00:27 - 16 minutes - 39.7 MBIn this episode of #Blueprint, Bobby answers questions related to small businesses reopening, the importance of Google My Business for local SEO, how to maintain your WordPress website, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to g...
B2B Content Marketing, Promoting Music on YouTube & Some Added Advice | Episode 12
March 28, 2020 19:17 - 15 minutes - 35.8 MBIn this episode of #Blueprint, Bobby shares tips on how to develop a successful B2B content marketing campaign, strategies for artists looking to increase the exposure of their music on YouTube, and some added advice around innovating your business. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers ...
Pivoting SEO Strategies, Adjusting Your Marketing Efforts, and COVID-19 | Episode 11
March 25, 2020 23:52 - 14 minutes - 32.1 MBOn this episode of Blueprint, Bobby shares insights about how small businesses can navigate their digital marketing efforts around COVID-19. This episode is dedicated to helping businesses in any way possible. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you hav...
PPC Marketing, Off Page SEO & Google Ads Campaigns | Episode 10
March 13, 2020 02:18 - 16 minutes - 37.9 MBOn this episode, Bobby is asked about PPC Marketing and if it is still profitable. He also goes over Off Page SEO techniques and discusses the advantages of having an agency manage your Google Ads campaigns. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintSh...
Defining Your Target Audience, Call-To-Actions, & Repurposing Audio Content | Episode 09
February 24, 2020 19:29 - 14 minutes - 32.4 MBOn Episode 09 of #Blueprint, Bobby provides answers to some great questions such as how to define your target audience, expanding past general call-to-actions such as “learn more”, and how to go about repurposing your audio content for other mediums if you have a podcast or audio recordings. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMark...
PPC Tools, Email Marketing Click Rates & Promoting a Business on Social Media | Episode 08
January 10, 2020 23:54 - 7 minutes - 18.2 MBOn #Blueprint Episode 08, Bobby responds to more questions regarding PPC tools, how to increase click rates in Email Marketing and gets specific when asked how to promote a used car dealership on social media. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintSho...
SEO Keyword Research, Mailchimp For SMB & Promoting Content | Episode 07
December 20, 2019 17:00 - 7 minutes - 18.7 MBOn #Blueprint Episode 07, Bobby dives into methods for generating SEO keywords through keyword research, why he recommends Mailchimp for small businesses and what you can do to lower your bounce rates in your paid media campaigns. Bobby answers both curated or user submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the h...
Content Marketing, Marketing Tools & What’s In a Good PPC Report | Episode 06
December 06, 2019 17:00 - 6 minutes - 9.45 MBOn #Blueprint Episode 06, Bobby shares his latest advice on finding success in content marketing, how to get people to open your email campaigns, which type of digital marketing tools you should be using as a business owner, and much more!. Bobby answers both curated or user submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube ...
Episode 05 | SEO, Paid Media & Email Marketing
August 29, 2019 22:55 - 12 minutes - 16.8 MBOn #Blueprint Episode 05, Bobby sits down with Signa Marketing’s intern, Chris to answer a few questions he’s recently had since coming on board. Together, they go over SEO, Paid Media and Email Marketing. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital market...
SEO, Paid Media & Email Marketing | Episode 05
August 29, 2019 22:55 - 12 minutes - 17.7 MBOn #Blueprint Episode 05, Bobby sits down with Signa Marketing’s intern, Chris to answer a few questions he’s recently had since coming on board. Together, they go over SEO, Paid Media and Email Marketing. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital ...
Episode 04 | The Customer Journey, On-Page SEO & Remarketing
July 11, 2019 23:45 - 12 minutes - 17.2 MBOn #Blueprint Episode 04, Bobby sits down with answers to questions we’ve curated based off questions we got from prospects, along with submitted questions from clients and viewers. He discusses 3 main stages to the Customer Journey, On-Page SEO, and increasing blog post traffic. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A st...
The Customer Journey, On-Page SEO & Remarketing | Episode 04
July 11, 2019 23:45 - 12 minutes - 18.1 MBOn #Blueprint Episode 04, Bobby sits down with answers to questions we’ve curated based off questions we got from prospects, along with submitted questions from clients and viewers. He discusses 3 main stages to the Customer Journey, On-Page SEO, and increasing blog post traffic. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational ...
Episode 03 | Paid Search, Social Media & YouTube for Small Business
June 20, 2019 21:10 - 16 minutes - 22.4 MBOn #Blueprint Episode 03, Bobby touches on a list curated and submitted questions from clients and viewers. We drill into paid search, the importance of social media and how you can get started on YouTube to generate awareness of your business. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer any and ...
Paid Search, Social Media & YouTube for Small Business | Episode 03
June 20, 2019 21:10 - 16 minutes - 23.3 MBOn #Blueprint Episode 03, Bobby touches on a list curated and submitted questions from clients and viewers. We drill into paid search, the importance of social media and how you can get started on YouTube to generate awareness of your business. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer an...
SEO, Landing Pages & Converting Traffic | Episode 02
May 03, 2019 16:00 - 12 minutes - 18.7 MBOn Blueprint Episode 02, Bobby answers a few more curated and submitted questions from clients and viewers. He touches on landing pages, converting traffic, personalization marketing and how to respond to negative business reviews online. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode! BlueprintShow is a conversational Q&A style show in which we answer any and all quest...
Episode 02 | SEO, Landing Pages & Converting Traffic
May 03, 2019 16:00 - 12 minutes - 18.7 MBOn Blueprint Episode 02, Bobby answers a few more curated and submitted questions from clients and viewers. He touches on landing pages, converting traffic, personalization marketing and how to respond to negative business reviews online. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode! BlueprintShow is a conversational Q&A style show in which we answer any and all questio...
Episode 01 | Blogging, Pay Per Click & Voice Search
February 07, 2019 17:00 - 15 minutes - 21.9 MBOn Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode. BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital ...
Blogging, Pay Per Click & Voice Search | Episode 01
February 07, 2019 17:00 - 15 minutes - 21.9 MBOn Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode. BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digita...
Episode 00 | Algorithms, SEO & Facebook Ads
December 27, 2018 17:00 - 11 minutes - 16.6 MBOn the Blueprint pilot episode, Bobby answers a few commonly asked digital marketing questions and discusses the flexibility and strength of video and carousel ads on Facebook. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode. BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online...