Latest Webinars Podcast Episodes

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The True Power of the Power Offer: SWW 238 with David Mendes

Sold With Webinars Podcast - March 30, 2023 13:00 - 56 minutes ★★★★★ - 62 ratings
Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal.    We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, ...

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208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 20, 2023 20:00 - 1 hour ★★★★★ - 12 ratings
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times o...

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207 - How AI Is Changing The Marketing Game for Small Business Owners

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 13, 2023 20:00 - 1 hour ★★★★★ - 12 ratings
AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and sh...

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206 - The 16 Essential Elements of a High-Converting Sales Page

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 06, 2023 20:00 - 1 hour ★★★★★ - 12 ratings
Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and...

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The Risk of Growing Too Quickly | SWW237

Sold With Webinars Podcast - March 02, 2023 14:00 - 14 minutes ★★★★★ - 62 ratings
Have you ever wondered about the dangers of growing too quickly?  Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.  I have a valuable lesson for you if you want to overgrow.  Find out here.   You’ll Discover You don’t have...

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Virality | SWW236

Sold With Webinars Podcast - February 28, 2023 14:00 - 10 minutes ★★★★★ - 62 ratings
How do you make your stuff marketable? How does it become viral?  Today, I wanted to talk about the essential aspect of marketing, which most people need to consider.  I want to share the power of such a great, excellent, superior product related to vitality and word-of-mouth marketing.   ...

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This 1 Investment Yields 10x Every Time | SWW235

Sold With Webinars Podcast - February 22, 2023 14:00 - 11 minutes ★★★★★ - 62 ratings
I want to share the most significant levers you can pull into your business anytime throughout your career and business. I am talking about masterminds. Masterminds have been paramount. The first mastermind I joined was Russell Brunson’s Inner Circle; it was a considerable investment for m...

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205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 20, 2023 20:00 - 42 minutes ★★★★★ - 12 ratings
We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. ...

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Do You Really Need Testimonials? No. Here's Why.... | SWW234

Sold With Webinars Podcast - February 15, 2023 14:00 - 10 minutes ★★★★★ - 62 ratings
I want to talk about something that I found very interesting. We recently wrapped up a launch for a private client and it was successful. Most people have a misconception when it comes to making sales and what’s required to make sales. As we were working on the campaign, we learned interes...

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204 - The Perils of Overthinking and Underdoing

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 06, 2023 20:00 - 49 minutes ★★★★★ - 12 ratings
Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re launching a new product or service that’s different to what you’v...

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203 - 12 Questions to Ask BEFORE You Rebrand Anything!

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 23, 2023 20:00 - 46 minutes ★★★★★ - 12 ratings
We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT ...

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202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 10, 2023 12:00 - 37 minutes ★★★★★ - 12 ratings
We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to kn...

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201 - Best Books For Content Marketers – 2023 Edition

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 27, 2022 12:00 - 57 minutes ★★★★★ - 12 ratings
In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List w...

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The Wacky World of Webinars with Jason Fladlien | SWW233

Sold With Webinars Podcast - December 16, 2022 14:00 - 57 minutes ★★★★★ - 62 ratings
I’ve got a newly acquired acquaintance and friend that I recently met at WebinarCon. He wrote the book “One to Many” and is at the forefront of our webinar industry. His name is Jason Fladlien, the master of words. Jason went from Iowa-based rapper to becoming known as the $100 million web...

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200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 13, 2022 15:28 - 1 hour ★★★★★ - 12 ratings
It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! ...

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WebinarCon Takeaways | SWW232

Sold With Webinars Podcast - December 13, 2022 14:00 - 11 minutes ★★★★★ - 62 ratings
I just got back from WebinarCon in Austin, Texas, and had the pleasure of speaking there alongside many guests and speakers. I wanted to share my biggest takeaways from speaking at that event and from attending and learning what other people are doing. It was a fantastic event. I also want...

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199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - November 28, 2022 20:00 - 49 minutes ★★★★★ - 12 ratings
We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michell...

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198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - November 14, 2022 20:00 - 37 minutes ★★★★★ - 12 ratings
We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear mor...

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197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 31, 2022 21:00 - 59 minutes ★★★★★ - 12 ratings
We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketin...

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196 - Campaign Thinking Vs Ad Hoc Marketing

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 17, 2022 21:00 - 46 minutes ★★★★★ - 12 ratings
Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share th...

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Gratitude | SWW231

Sold With Webinars Podcast - October 05, 2022 13:00 - 11 minutes ★★★★★ - 62 ratings
Today will be a little bit of a different tone. I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from. It is something that I take for granted every single day. Without it, we do have nothing. Find out here. You’ll Dis...

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195 - Stacking Momentum with Your Annual Marketing Plan

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 03, 2022 21:00 - 42 minutes ★★★★★ - 12 ratings
Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, y...

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Virtual Estate Planning 101 with Laura Cowan | SWW230

Sold With Webinars Podcast - September 29, 2022 13:00 - 36 minutes ★★★★★ - 62 ratings
It’s been a while since I’ve done a guest interview on this podcast, and I am very excited to share her experience with you. She is Laura Cowan from the Two-Hour Lifestyle Lawyer. She has been doing estate planning law and has been successful at it. Laura decided to launch a coaching busin...

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People Stealing Your Stuff? | SWW229

Sold With Webinars Podcast - September 27, 2022 13:00 - 12 minutes ★★★★★ - 62 ratings
What happens when you have the success that the rest of the market starts to adopt it? People start knocking it off and coming up with their own coined language for whatever you have developed. And now, it is being utilized in a whole different way. What do you do? Find out here. You’l...

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194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - September 19, 2022 21:00 - 46 minutes ★★★★★ - 12 ratings
Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafn...

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The 7 Figure Sequence | SWW228

Sold With Webinars Podcast - September 15, 2022 13:00 - 17 minutes ★★★★★ - 62 ratings
Have you ever wondered why all of your friends or colleagues are seemingly doing so much better than you? Wonder why those people are succeeding? And it seems like you keep struggling. I got a new revelation of what’s holding them back from getting true success. Find out here. You’ll D...

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What WiIl Cripple Your Success As An Entrepreneur? | SWW227

Sold With Webinars Podcast - September 13, 2022 13:00 - 12 minutes ★★★★★ - 62 ratings
Over the weekend, I hit a significant milestone. I want to create an important message regarding momentum, expectations, and progress. Too often, I see people make progress and then cannibalize their success. Doubts started creeping into their minds. Let me disclose what I am talking abo...

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193 - Facebook Groups - The Essential Systems and Processes for Success

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - September 05, 2022 21:00 - 1 hour ★★★★★ - 12 ratings
You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the es...

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The 1 Thing That Separates Million Dollar Offers From Flops | SWW226

Sold With Webinars Podcast - August 24, 2022 13:00 - 13 minutes ★★★★★ - 62 ratings
I’ve got something really exciting to share with you today. For those of you who are having success with offers or launched various offers, you know which offers works for you and haven’t worked for you. I want to talk about the number one thing that will determine if your offer will make a ...

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192 - The 5 Essential Content Strategies For Building Your Profile

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - August 22, 2022 21:00 - 45 minutes ★★★★★ - 12 ratings
Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi...