Latest Webinars Podcast Episodes

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235 - The Content Marketing Tools We're Loving in 2024

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 06, 2024 21:00 - 29 minutes ★★★★★ - 12 ratings
It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want ...

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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 22, 2024 21:00 - 39 minutes ★★★★★ - 12 ratings
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing pu...

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233 – How Your Business Model Impacts Your Marketing and the Money You Make

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 08, 2024 21:00 - 45 minutes ★★★★★ - 12 ratings
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reac...

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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 25, 2024 20:00 - 1 hour ★★★★★ - 12 ratings
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively suc...

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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - March 11, 2024 22:00 - 53 minutes ★★★★★ - 12 ratings
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deli...

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230 - The 3-Word Mantra For Marketing Breakthroughs

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 26, 2024 20:00 - 30 minutes ★★★★★ - 12 ratings
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes,...

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229 - Own Your Niche

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - February 12, 2024 20:00 - 37 minutes ★★★★★ - 12 ratings
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small busi...

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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 29, 2024 20:00 - 57 minutes ★★★★★ - 12 ratings
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already givi...

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227 - Content Marketing: Is 10X Easier than 2X?

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 15, 2024 20:00 - 47 minutes ★★★★★ - 12 ratings
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. ...

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226 - Best Books for Content Marketers – 2024 Edition

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - January 01, 2024 20:00 - 42 minutes ★★★★★ - 12 ratings
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and huge...

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225 - How We Produce This Podcast

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 18, 2023 20:00 - 1 hour ★★★★★ - 12 ratings
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curt...

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224 - Exploding Mountains! (When To Stop Offering a Product or Service)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - December 04, 2023 20:00 - 1 hour ★★★★★ - 12 ratings
This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> Wha...

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223 - Going from Reactive to Proactive Marketing

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - November 20, 2023 20:00 - 56 minutes ★★★★★ - 12 ratings
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s n...

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222 - The Power of an MVP

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 30, 2023 20:00 - 31 minutes ★★★★★ - 12 ratings
MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once yo...

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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - October 09, 2023 20:00 - 48 minutes ★★★★★ - 12 ratings
This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you d...

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220 - Repurposing: Strategies for Sustainable Content Marketing

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - September 18, 2023 21:00 - 1 hour ★★★★★ - 12 ratings
In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who ar...

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219 - How To Get More Referrals

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - August 28, 2023 21:00 - 57 minutes ★★★★★ - 12 ratings
We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 spec...

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218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - August 07, 2023 21:00 - 54 minutes ★★★★★ - 12 ratings
Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing th...

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217 – Grow Your Audience & Boost Your Authority By Publishing a Report

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - July 24, 2023 21:00 - 37 minutes ★★★★★ - 12 ratings
There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of...

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216 – Easy Steps for Optimising Your Online Sales Process

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - July 10, 2023 21:00 - 52 minutes ★★★★★ - 12 ratings
Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and t...

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215 - Unlocking the Benefits of Low-Cost Workshops

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - June 26, 2023 21:00 - 40 minutes ★★★★★ - 12 ratings
Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts,...

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214 - The Hybrid Expert Revolution - With Ryan Levesque

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - June 08, 2023 21:00 - 50 minutes ★★★★★ - 12 ratings
Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream? If you’re a coach, consultant, course creator or other typ...

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213 - The 11 Content Marketing Tools We’re Loving in 2023

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 29, 2023 21:00 - 1 hour ★★★★★ - 12 ratings
Get the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Fa...

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212 - Your Content Marketing Questions Answered

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 15, 2023 21:00 - 57 minutes ★★★★★ - 12 ratings
It’s Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you’d like us to cover on a future show, go over to our Facebook Page and let us know! Listen to...

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Cracking the Code of Low-Ticket | SWW 241 with Laurel Portie

Sold With Webinars Podcast - May 02, 2023 13:00 - 37 minutes ★★★★★ - 62 ratings
Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player.   If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.  In this ...

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211 - Boosting High-Ticket Sales With Application Calls

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - May 01, 2023 21:00 - 52 minutes ★★★★★ - 12 ratings
Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase. In this episode, your hosts, Su...

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All-In On Power Offers | SWW 240 with Joshua Gavin

Sold With Webinars Podcast - April 19, 2023 13:00 - 27 minutes ★★★★★ - 62 ratings
Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.  He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.  Josh developed a funnel...

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210 - Retention Strategies for Membership & Recurring Revenue Businesses

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 17, 2023 21:00 - 55 minutes ★★★★★ - 12 ratings
We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAI...

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209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works - April 03, 2023 21:00 - 59 minutes ★★★★★ - 12 ratings
Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an e...

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My Week With Richard Branson | SWW239

Sold With Webinars Podcast - April 03, 2023 13:00 - 18 minutes ★★★★★ - 62 ratings
I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.   We sat down and talked about life, business, and things that only billionaires discuss.   I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means t...