Latest Visibilty Podcast Episodes

How Journalists Research Who to Interview

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - May 21, 2021 09:02 - 9 minutes
If you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media? Journalists research more online than ever bef...

Why Social Media Should Be Part of Your PR Strategy

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - November 10, 2020 14:03 - 9 minutes
What first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows? PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’. Social media is actually a key PR tool. Social media and PR should be...

Will PR Work For My Coaching Business?

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - November 03, 2020 09:51 - 6 minutes
As a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction. You might have heard negative stories about PR, about publicists who rely on o...

7 Reasons Why You Need to Become Your Own Publicist

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - October 27, 2020 11:00 - 8 minutes
You’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR campaign, you need to become your o...

Why Sending a Press Release is the Worst PR Tool

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - October 20, 2020 09:27 - 7 minutes
Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time...

6 Common Mistakes Coaches Make When Pitching a Journalist

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - October 13, 2020 08:42 - 8 minutes
For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your ch...

Debunking 3 Common Myths about PR

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - October 06, 2020 10:54 - 8 minutes
For coaches starting out with a PR campaign - whether you’re searching information online, or hearing recommendations from friends - there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actually true. Many of the myths surroun...

How to Make More Sales With Free Publicity

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - September 29, 2020 06:56 - 8 minutes
One question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are the kinds of questions that might s...

The Truth Behind the 6 Most Common Misconceptions about PR

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - September 22, 2020 09:00 - 11 minutes
PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean was...

Why Getting Publicity as a Coach isn't Optional

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - September 15, 2020 06:56 - 8 minutes
If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a ...

What are the Benefits of Free Publicity for Coaches?

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - September 03, 2020 06:51 - 10 minutes
Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity? When something is ‘free’, it’s oft...

[My Story] How I Became Germany's #1 Breakup Coach

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - September 01, 2020 11:44 - 11 minutes
In this episode, I will share with who I am, how I can help you and how I've built my coaching business solely with PR and getting free publicity.

What Is The Difference Between PR, Publicity and Advertising?

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - August 29, 2020 06:39 - 6 minutes
If you’re building a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Listen to find out more about the difference between PR and advertising. ➡...

When Should Coaches Start a PR Campaign?

FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact. - August 19, 2020 10:47 - 7 minutes
"I’m not ready to start a PR campaign yet.” ‘I don’t have anything to tell journalists about.’ "There’s so much I need to prepare beforehand." Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on your PR campaign for your coaching bus...