FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Make a World-Changing Impact.
14 episodes - English - Latest episode: about 3 years ago -'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world.
Simone Sauter is a PR & Publicity Coach and Consultant and a bestselling author. She has built a very successful coaching business herself, solely by utilizing the power of the media. She has been featured in media outlets, such as Cosmopolitan, Instyle and Closer, shared her story on countless podcasts and TV shows, and built a blog with 100.000+ monthly readers.
Besides that, she is a certified PR Consultant with nearly two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 100 companies.
Today she helps her clients to raise their voice, share their story and make a world-changing impact. Book a call today: https://simonesauter.com/call
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Journalists Research Who to Interview
May 21, 2021 09:02 - 9 minutes - 8.86 MBIf you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media? Journalists research more online than ever before, and there are several key things you can do to stand out and optimise your profiles. So, let’s dive right into my guide to getting noticed by the media. Here’s how journalists research who to int...
Why Social Media Should Be Part of Your PR Strategy
November 10, 2020 14:03 - 9 minutes - 8.37 MBWhat first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows? PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’. Social media is actually a key PR tool. Social media and PR should be used in conjunction with each other. The world of PR is changing, and if you want to create a rockstar presence, you need to be on social media. Want to know more? Read on to discover my top 6 reas...
Will PR Work For My Coaching Business?
November 03, 2020 09:51 - 6 minutes - 5.98 MBAs a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction. You might have heard negative stories about PR, about publicists who rely on outdated press mailing lists and get no real outcomes for their clients. In this episode, I want to share with you why that’s not all there is to PR, and why PR will work for your coaching business - i...
7 Reasons Why You Need to Become Your Own Publicist
October 27, 2020 11:00 - 8 minutes - 8.19 MBYou’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR campaign, you need to become your own publicist. This will save you time, effort, money, and so much more. In this episode, I want to explain to you seven reasons why you need to become your own publicist. ➡️ Get mt free PR mastercla...
Why Sending a Press Release is the Worst PR Tool
October 20, 2020 09:27 - 7 minutes - 16.2 MBOften, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work? The truth is, press releases do work...if you’re a huge, well-established brand like Google, Daimler or Siemens. Unfortunately, if you’re a coach, then press releases won’t...
6 Common Mistakes Coaches Make When Pitching a Journalist
October 13, 2020 08:42 - 8 minutes - 7.97 MBFor coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your chances of PR success. So, in this episode, I want to share with you 6 common mistakes coaches make when pitching a journalist. ➡️ Get mt free PR masterclass "Grow your coaching business and get more...
Debunking 3 Common Myths about PR
October 06, 2020 10:54 - 8 minutes - 7.99 MBFor coaches starting out with a PR campaign - whether you’re searching information online, or hearing recommendations from friends - there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actually true. Many of the myths surrounding PR can put new coaches off from starting their campaigns. That’s why, in this article, I want to debunk 3 common myths about PR. ➡️ Get mt free PR masterclass "Grow your coaching business and g...
How to Make More Sales With Free Publicity
September 29, 2020 06:56 - 8 minutes - 8.27 MBOne question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are the kinds of questions that might send you searching for answers online. After all, this is what we all want. We all want to get new clients and make more sales. That’s why we market our businesses. So, today I want to answer that ques...
The Truth Behind the 6 Most Common Misconceptions about PR
September 22, 2020 09:00 - 11 minutes - 10.2 MBPR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean wasting time trailing between web pages, which often include mistakes and conflicting information. So, to make it easy to separate fact from fiction here’s the truth behind the 6 most common misconcepti...
Why Getting Publicity as a Coach isn't Optional
September 15, 2020 06:56 - 8 minutes - 7.92 MBIf you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a coach isn’t optional. It’s mandatory. If you want to rise above the noise online, build your coaching business, and establish yourself as the ‘go-to’ expert, you need to get publicity. So, why is th...
What are the Benefits of Free Publicity for Coaches?
September 03, 2020 06:51 - 10 minutes - 9.91 MBFree publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity? When something is ‘free’, it’s often perceived as lesser in some way. We’re looking for a catch, a loophole. If it’s so good, why is it being given away for free? Publicity is a little different. Publicity is earned media. Your publ...
[My Story] How I Became Germany's #1 Breakup Coach
September 01, 2020 11:44 - 11 minutes - 10.5 MBIn this episode, I will share with who I am, how I can help you and how I've built my coaching business solely with PR and getting free publicity.
What Is The Difference Between PR, Publicity and Advertising?
August 29, 2020 06:39 - 6 minutes - 6.37 MBIf you’re building a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Listen to find out more about the difference between PR and advertising. ➡ Get my free PR Masterclass "Grow your business and get more clients by being featured in the media": https://landing.feathery.net/pr-masterclass
When Should Coaches Start a PR Campaign?
August 19, 2020 10:47 - 7 minutes - 16.5 MB"I’m not ready to start a PR campaign yet.” ‘I don’t have anything to tell journalists about.’ "There’s so much I need to prepare beforehand." Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on your PR campaign for your coaching business yet. PR can really grow your business. I have built a coaching business in the relationship niche, solely with PR and free publicity. But it’s important to remember, timing is key to a successf...