Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity?

When something is ‘free’, it’s often perceived as lesser in some way. We’re looking for a catch, a loophole. If it’s so good, why is it being given away for free?

Publicity is a little different. Publicity is earned media. Your publicity comes free in exchange for content, either in the form of an interview or article, that you provide to journalists/bloggers/podcasters – it’s as simple as that.

So, what exactly will coaches get from this? Listen to discover the top nine benefits of free publicity for coaches.

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