Latest Sports marketing Podcast Episodes
UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer
Unofficial Partner Podcast - April 23, 2024 11:00 - 47 minutes ★★★★★ - 14 ratingsThe Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive s...
UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?
Unofficial Partner Podcast - April 23, 2024 10:00 - 49 minutes ★★★★★ - 14 ratingsEveryone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer? Labour will cap the resale prices of tickets and regulate resale platforms if the party wins the next g...
UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War
Unofficial Partner Podcast - April 19, 2024 10:00 - 33 minutes ★★★★★ - 14 ratingsWhat is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024? A powerful and important conversation with Dominic Reid OBE, the CEO of the Invictus Games Foundation, the international governi...
UP386: Last Orders? Football and the Pub
Unofficial Partner Podcast - April 16, 2024 11:00 - 35 minutes ★★★★★ - 14 ratingsIn the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it. We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans – equivalent to 3.4m people – are going to the pub...
UP385 The Business of Women's Feet
Unofficial Partner Podcast - April 09, 2024 12:00 - 41 minutes ★★★★★ - 14 ratingsIn 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or...
UP384 Cause and Effect: Sponsorship's Attribution Problem
Unofficial Partner Podcast - April 05, 2024 10:00 - 50 minutes ★★★★★ - 14 ratingsCause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are ...
UP383 The Bundle - Clever stuff to say about the sports media market
Unofficial Partner Podcast - April 02, 2024 12:00 - 54 minutes ★★★★★ - 14 ratingsThe Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace. A new feature is The Bundle Bulletin, an accompanying newsletter that goes to Unofficial Partner subscribers, featuring thought starters and strands from the con...
UP382 The Most Valuable Shirt in Sport
Unofficial Partner Podcast - March 25, 2024 18:00 - 55 minutes ★★★★★ - 14 ratingsFootball shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal ro...
UP381 The Saudi Question, pt1
Unofficial Partner Podcast - March 19, 2024 16:00 - 42 minutes ★★★★★ - 14 ratingsThe Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing foreign clubs, developing domestic clubs and buying or developing tournaments at home and abroad. The...
UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture
Unofficial Partner Podcast - March 15, 2024 13:00 - 45 minutes ★★★★★ - 14 ratingsThis a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI. To mark the occasion, LiveScore has created the Evolution of Fan repor...
UP379 Good energy? The sponsor powering Luton's Premier League story
Unofficial Partner Podcast - March 12, 2024 12:00 - 52 minutes ★★★★★ - 14 ratingsYou might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fou...
UP378 A good day to talk about women and F1
Unofficial Partner Podcast - March 08, 2024 12:00 - 57 minutes ★★★★★ - 14 ratingsMore Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner David Coulthard and the entrepreneur and philanthropist, Karel Komarek. Their website explains w...
UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question
Unofficial Partner Podcast - March 05, 2024 14:00 - 52 minutes ★★★★★ - 14 ratingsThomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton and West Ham, culminating in over 100 Premier League appearances and 52 caps for Germany. He was...
UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever
Unofficial Partner Podcast - February 27, 2024 11:00 - 1 hour ★★★★★ - 14 ratingsManchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the takeover by Sheikh Mansour’s Abu Dhabi United Group (ADUG), which bought 90 per cent of the club fr...
UP375 The Bundle - The Sports Media and Streaming Market
Unofficial Partner Podcast - February 23, 2024 14:00 - 51 minutes ★★★★★ - 14 ratingsThe Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett. 00:27 Discussion on Discovery Fox, Warner Brothers, JV 00:58 Deep Dive into the Raptor Project 01:52 The Great Rebundling: A New Era in Sports Broadcasting...
UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds
Unofficial Partner Podcast - February 20, 2024 11:00 - 55 minutes ★★★★★ - 14 ratingsJason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC. One of the best articulations on the reality of the football business, the mistakes and myths, the role and limits of private equity in...
UP373 AI in Sport: Regulate or let it loose?
Unofficial Partner Podcast - February 16, 2024 14:00 - 47 minutes ★★★★★ - 14 ratingsA conversation on the potential and limits of AI technology in a sports context, both performance and commercial. What's possible, what's probable, what will get in the way of progress. Will AI be an engine for inequality between the haves and have nots of sport, and what can we do now, today, t...
UP372 Roger Mitchell's Perfect Storm
Unofficial Partner Podcast - February 13, 2024 11:00 - 1 hour ★★★★★ - 14 ratingsWe caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift. Roger describes himself as 'a chartered accountant from Glasgow' who at the end of the 1990s 'made his personal passion for sport a profession' when he becam...
UP371 What the Super Bowl reveals about the big event ticket market
Unofficial Partner Podcast - February 09, 2024 13:00 - 50 minutes ★★★★★ - 14 ratingsThe Super Bowl is the biggest day in sport. So who will be in Vegas for the game and how much have they paid for a ticket? And of course, has Taylor Swift had an impact on demand and price for those tickets? We're joined by Cris Miller, Chief Business Officer at StubHub and Global Managing Dir...
UP370 The Buy Side - MoneyGram and F1
Unofficial Partner Podcast - February 06, 2024 08:00 - 49 minutes ★★★★★ - 14 ratingsThe Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1 team in 2022. So this is a conversation that takes...
UP369 If Netflix Ran Sport
Unofficial Partner Podcast - February 02, 2024 13:00 - 1 hour ★★★★★ - 14 ratingsErin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her responsibilities included negotiating and managing ...
UP368 No Questions Asked: When football met crypto
Unofficial Partner Podcast - January 30, 2024 14:00 - 35 minutes ★★★★★ - 14 ratingsThis is the story of when football met the crypto boom. Spoiler: it took the money, no questions asked. After that, everything that happened was inevitable. Martin Calladine's new book looks at how some of the most famous clubs in the world indulged in misleading marketing, grotesque failu...
UP367 Biased! Fans, Decisions and The Illusion of Choice
Unofficial Partner Podcast - January 23, 2024 13:00 - 51 minutes ★★★★★ - 14 ratingsRichard Shotton, author of 'The Illusion of Choice,' joins Richard to talk about how the findings of behavioural science apply the sports market. We make hundreds of decisions every day. What club to support, what subscription to keep and how much is too much to pay for a match ticket? These de...
UP366 The Bundle - Understanding the sports media market
Unofficial Partner Podcast - January 19, 2024 12:00 - 1 hour ★★★★★ - 14 ratingsRichard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports. This episode is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry. Are you tired of the same old headaches when it comes to build...
UP365 Inside the £250million Two Circles sale
Unofficial Partner Podcast - January 16, 2024 16:00 - 44 minutes ★★★★★ - 14 ratingsThe big news in the sports industry is the sale of Two Circles, the sports marketing group co-founded and led by today's guest Gareth Balch. The deal values the company at £250 million (US$317.9 million), representing a big payout for George Pyne's Bruin Sports Capital, which paid $40million fo...
UP364 Luke The Nuke: Why the marketing industry is scared of darts
Unofficial Partner Podcast - January 12, 2024 12:00 - 51 minutes ★★★★★ - 14 ratingsLuke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and Littler is now a household name in a way that many sports people aren't in these days of niche pl...
UP363 Will Greenwood - Overthinking The Rugby Business
Unofficial Partner Podcast - January 09, 2024 11:00 - 48 minutes ★★★★★ - 14 ratingsClosed leagues, club v country, private equity, player exodus, the club pyramid and concussion. These are just a few of the issues we tackle with Will Greenwood in this special rugby business episode of the podcast. Greenwood is one of England's greatest ever rugby players, a World Cup winner a...
UP362 The Big Idea - The Music Episode
Unofficial Partner Podcast - December 19, 2023 15:00 - 49 minutes ★★★★★ - 14 ratingsRichard and regular side kick Simon Moore, the award winning creative director welcome Gabi Mostert of Homeground to The Big Idea, to discuss the intersection of music and sports in advertising, looking at memorable examples from the industry and how this trend has evolved. Work referenced inclu...
UP361 The Buy Side - The North Face, brand purpose and racism in climbing
Unofficial Partner Podcast - December 15, 2023 14:00 - 51 minutes ★★★★★ - 14 ratingsToday we’re heading to the mountains, or at least, the Peak District, in the company of Molly Thompson Smith and Julian Lings. Molly is a star of one of the climbing scene, which since Tokyo has been an Olympic sport. Born in Ladbroke Grove in London, she one of very few people of colour in the...
UP360 Rethinking Sport: M&A in MMA
Unofficial Partner Podcast - December 11, 2023 17:00 - 47 minutes ★★★★★ - 14 ratingsRichard and Sean head to Dublin for the PFL Europe. It's a brutal world, in and out of the ring. Guests: Sean O'Connell is former professional mixed martial artist who most recently competed and won a title in the Light Heavyweight division of the Professional Fighters League. Sean fronts the...
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