UP368 No Questions Asked: When football met crypto

This is the story of when football met the crypto boom. 

Spoiler: it took the money, no questions asked. 

After that, everything that happened was inevitable.

Martin Calladine's new book looks at how some of the most famous clubs in the world  indulged in misleading marketing, grotesque failures of due diligence, unethically monetising fan relations and failed to take responsibility for the damage their new crypto partners did. 
As the energy around DeFi picks up again, we ask what the sports business can and should do to avoid a repeat.

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