Unofficial Partner Podcast
490 episodes - English - Latest episode: 12 days ago - ★★★★★ - 15 ratingsUnofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
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Episodes
UP403 The Bundle: The Sports Media and Streaming Market
July 05, 2024 12:00 - 1 hour - 47.6 MBWelcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue1, there’s a bit on YouTube and whether the sports industry’s view of it is shifting, and finally we compare the rhetoric around the value of wo...
UP402 Next Level Storytelling: How biometric data changed the game
July 02, 2024 11:00 - 50 minutes - 34.8 MBPerformance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data is fast becoming a storytelling device to illuminate and augment what we see on our screen. But how does it work? Who is it really aimed at? H...
UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room
June 28, 2024 14:00 - 1 hour - 43.7 MBSport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging process. ...
UP400 Other People's Money - What happens when P/E owns you?
June 24, 2024 16:00 - 52 minutes - 36.4 MBThis is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a partner in the firm. Tim and the company have no interest in sports as an asset class and that’s why we wanted his opinion. It’s an opportunity...
UP399 What Castore Did Next
June 16, 2024 11:00 - 1 hour - 41.5 MBTom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industry dominated by Adidas, Nike, Puma and Michael Rubin’s online retailer Fanatics. This week, Castore added to its portfolio of around fifty team...
UP398 Steve Martin: "Our ambition is to create a super group"
June 11, 2024 08:00 - 42 minutes - 29.2 MBSteve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next. Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new London office to find out more. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking...
UP397 Other People's Money: The sports investment podcast
June 04, 2024 10:00 - 43 minutes - 30 MBWhat does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who will lose out? These are just a few of the questions we’re looking to explore in this series, with my co-host Matt Rogan, co-founder of Two Circles, C-suite consultant and someone who’s sat on either side of the sport and ...
UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter
May 28, 2024 10:00 - 52 minutes - 36.2 MBWedge Issues is a new series focused on the business of golf. Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval. The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the monopolies enjoyed by the PGA and European Tours. Carter has had a ringside seat from which to study the power games, greed and political machinat...
UP395 Wanna buy a Hundred Franchise?
May 24, 2024 12:00 - 43 minutes - 29.6 MBLet us take you inside the Great Hundred Franchise Sell-Off The Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramifications for the domestic game in England and Wales, kickstarting a process that will see a large injection of private capital into teams presently o...
UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'
May 20, 2024 15:00 - 53 minutes - 36.5 MBJack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US. The impetus for our conversation was a recent announcement that UKA was entering a three way partnership with London Marathon Events and the Great No...
UP393 The Bundle - Overthinking the sports media market
May 17, 2024 13:00 - 1 hour - 43.2 MBOur regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming options for the EFL and how it impacts individual sports leagues and traditional linear broadcasting. The conversation further touches on Serie A's o...
UP392 Has NBC earned the right to host Premier League games in the US?
May 14, 2024 10:00 - 52 minutes - 35.8 MBNBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host Premier League games in the USA? Adam Crafton of The Athletic/New York Times has just moved over to the US to cover the run-in to the 2026 FIFA ...
UP391 What are Sportradar's big sport business bets?
May 10, 2024 07:00 - 46 minutes - 32.1 MBSportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basketball Association, the National Hockey League and the NASCAR. In 2001, it went public with an IPO on the NASDAQ , which valued the company at $8bil...
UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect
May 07, 2024 10:00 - 1 hour - 47.9 MBLive from Madrid, The Billion-Euro Club Football Brainstorm. Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit convened by the European Club Association. Over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 April. This podcast features 12 experts, 4 topics, 1 hour. What decisions will we make today to build a robust and sustainable football club of...
UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer
April 23, 2024 11:00 - 47 minutes - 32.9 MBThe Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the company, which includes the Mercedes Formula One team. Last year, UBS took over Credit Suisse Bank, posing the question as to the future of man...
UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?
April 23, 2024 10:00 - 49 minutes - 34 MBEveryone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer? Labour will cap the resale prices of tickets and regulate resale platforms if the party wins the next general election, Sir Keir Starmer said recently. The plans will clamp down on ticket touts who rip off music and sports fans going to live events, Sir Keir said. The party says it will address ticket...
UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War
April 19, 2024 10:00 - 33 minutes - 23 MBWhat is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024? A powerful and important conversation with Dominic Reid OBE, the CEO of the Invictus Games Foundation, the international governing body for the event that promotes sport's role in recovery from traumatic physical and psychological injury. Unofficial Partner is the leading podcast for the business of sport. A mix of entertain...
UP386: Last Orders? Football and the Pub
April 16, 2024 11:00 - 35 minutes - 24.6 MBIn the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it. We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans – equivalent to 3.4m people – are going to the pub less than they did a year ago. And more than half (55%) of sports fans (7.8m people) said at the moment, sport doesn’t form part of their pub experience at all. Shit. Maybe a partnership under stra...
UP385 The Business of Women's Feet
April 09, 2024 12:00 - 41 minutes - 28.7 MBIn 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or kids) which left their feet in pain long after the final whistle blew. That's the origin story of IDA Sports, the company Laura co-founded with Ben Sandhu, a former professional cricketer from Melbou...
UP384 Cause and Effect: Sponsorship's Attribution Problem
April 05, 2024 10:00 - 50 minutes - 34.9 MBCause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer at Datapowa, the sponsorship analytics company. You'll hear him reference datapowa VENN, which measures customer acquisition by securely matchi...
UP383 The Bundle - Clever stuff to say about the sports media market
April 02, 2024 12:00 - 54 minutes - 37.7 MBThe Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace. A new feature is The Bundle Bulletin, an accompanying newsletter that goes to Unofficial Partner subscribers, featuring thought starters and strands from the conversation. Each month, before we record, Richard and co-hosts Murray Barnett and Yannick Ramcke share possible topics, random thoughts and possible storylines that make up the episode. I’ve always f...
UP382 The Most Valuable Shirt in Sport
March 25, 2024 18:00 - 55 minutes - 38.3 MBFootball shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and was more recently CEO of Rajasthan Royals. Kylie is Head of Sponsorship Valuation at Turnstile, having previously worked at The Boston Consulti...
UP381 The Saudi Question, pt1
March 19, 2024 16:00 - 42 minutes - 29 MBThe Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing foreign clubs, developing domestic clubs and buying or developing tournaments at home and abroad. These deals have been pursued by the government itself, the PIF sovereign wealth fund, and Saudi Aramco, the oil firm that is the world’s most profitable company. The scope is enormous, with at least $10...
UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture
March 15, 2024 13:00 - 45 minutes - 31.2 MBThis a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI. To mark the occasion, LiveScore has created the Evolution of Fan report which delves into the last quarter-century of football fan culture amidst the dynamic backdrop of technological progress. Download the report from the LiveScore Group website. Unofficial Partner is...
UP379 Good energy? The sponsor powering Luton's Premier League story
March 12, 2024 12:00 - 52 minutes - 35.9 MBYou might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 2022. It is just one part of a comprehensive and wide ranging sponsorship strategy that uses football to educate fans and club owners about how to...
UP378 A good day to talk about women and F1
March 08, 2024 12:00 - 57 minutes - 39.4 MBMore Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner David Coulthard and the entrepreneur and philanthropist, Karel Komarek. Their website explains why having a woman as an F1 World Champion matters. "Imagine the rewards for our sport and for women everywhere when the chequered flag comes down on that first female champion. Every girl deserves an...
UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question
March 05, 2024 14:00 - 52 minutes - 36.4 MBThomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton and West Ham, culminating in over 100 Premier League appearances and 52 caps for Germany. He was director of football and then CEO of Stuttgart and now balances media work with a business career that combines football and food. He is part of the ownership group of Danish club Aalborg, having bou...
UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever
February 27, 2024 11:00 - 1 hour - 50.4 MBManchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the takeover by Sheikh Mansour’s Abu Dhabi United Group (ADUG), which bought 90 per cent of the club from Thaksin Shinawatra, the former prime minister of Thailand, in 2008. But, for obvious reasons, this is not just another sponsorship renewal. The City-Etihad relationship plays a central role in a...
UP375 The Bundle - The Sports Media and Streaming Market
February 23, 2024 14:00 - 51 minutes - 35.2 MBThe Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett. 00:27 Discussion on Discovery Fox, Warner Brothers, JV 00:58 Deep Dive into the Raptor Project 01:52 The Great Rebundling: A New Era in Sports Broadcasting 03:19 The Uncertainties and Challenges of the New Model 05:20 The Future of Sports Streaming and Bundling 11:13 The Impact of the New Model on Rights Holders 17:31 Apple's Venture into MLS Season Pas...
UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds
February 20, 2024 11:00 - 55 minutes - 38.1 MBJason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC. One of the best articulations on the reality of the football business, the mistakes and myths, the role and limits of private equity in sport and the ineffable magic that makes football so very different than any other industry. We recorded the podcast at L'Escargot, the legendary Soho restaurant now owned by Thomas Hitzlsperger an...
UP373 AI in Sport: Regulate or let it loose?
February 16, 2024 14:00 - 47 minutes - 32.5 MBA conversation on the potential and limits of AI technology in a sports context, both performance and commercial. What's possible, what's probable, what will get in the way of progress. Will AI be an engine for inequality between the haves and have nots of sport, and what can we do now, today, to embrace the coming wave. Our guests are two leading experts in sport and technology. Gonzalo Zarza is Chief Data Officer of Sportian and holds a PhD in this space. Leanne Bats, head of web3 at New Z...
UP372 Roger Mitchell's Perfect Storm
February 13, 2024 11:00 - 1 hour - 54.7 MBWe caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift. Roger describes himself as 'a chartered accountant from Glasgow' who at the end of the 1990s 'made his personal passion for sport a profession' when he became CEO of the Scottish Premier League, giving him a seat at the UEFA table. Now he runs his own boutique investment firm Albachiara, from his home on Lake Como. The venue for the conversation was ups...
UP371 What the Super Bowl reveals about the big event ticket market
February 09, 2024 13:00 - 50 minutes - 34.8 MBThe Super Bowl is the biggest day in sport. So who will be in Vegas for the game and how much have they paid for a ticket? And of course, has Taylor Swift had an impact on demand and price for those tickets? We're joined by Cris Miller, Chief Business Officer at StubHub and Global Managing Director at viagogo. Cris is joined by Rob Wilson, Professor of Applied Sport Finance at Sheffield Business School. Unofficial Partner is the leading podcast for the business of sport. A mix of entertai...
UP370 The Buy Side - MoneyGram and F1
February 06, 2024 08:00 - 49 minutes - 34.3 MBThe Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1 team in 2022. So this is a conversation that takes us inside the business of Formula One, the sponsor's view of Drive To Survive, superstar drivers and team principals as well as marketing return on investment, strategy and the future of the finance ...
UP369 If Netflix Ran Sport
February 02, 2024 13:00 - 1 hour - 56.1 MBErin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her responsibilities included negotiating and managing all studio relationships, over $350 million in annual spend. Joining Erin is Claire Kelly, General Manager of Gemba Europe. Gemba is a strategy consultancy for the Sport & Entertainment industry, d...
UP368 No Questions Asked: When football met crypto
January 30, 2024 14:00 - 35 minutes - 24.2 MBThis is the story of when football met the crypto boom. Spoiler: it took the money, no questions asked. After that, everything that happened was inevitable. Martin Calladine's new book looks at how some of the most famous clubs in the world indulged in misleading marketing, grotesque failures of due diligence, unethically monetising fan relations and failed to take responsibility for the damage their new crypto partners did. As the energy around DeFi picks up again, we ask what the sp...
UP367 Biased! Fans, Decisions and The Illusion of Choice
January 23, 2024 13:00 - 51 minutes - 35.4 MBRichard Shotton, author of 'The Illusion of Choice,' joins Richard to talk about how the findings of behavioural science apply the sports market. We make hundreds of decisions every day. What club to support, what subscription to keep and how much is too much to pay for a match ticket? These decisions may appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion ...
UP366 The Bundle - Understanding the sports media market
January 19, 2024 12:00 - 1 hour - 44.9 MBRichard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports. This episode is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry. Are you tired of the same old headaches when it comes to building digital platforms? We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside ...
UP365 Inside the £250million Two Circles sale
January 16, 2024 16:00 - 44 minutes - 30.6 MBThe big news in the sports industry is the sale of Two Circles, the sports marketing group co-founded and led by today's guest Gareth Balch. The deal values the company at £250 million (US$317.9 million), representing a big payout for George Pyne's Bruin Sports Capital, which paid $40million for 80% of the company in December 2019, when it bought it from previous owner WPP. So why is the company that amount of money and what does it tell us about how the finance community values profession...
UP364 Luke The Nuke: Why the marketing industry is scared of darts
January 12, 2024 12:00 - 51 minutes - 35.1 MBLuke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and Littler is now a household name in a way that many sports people aren't in these days of niche platforms and the competitive attention economy. So what does Littler tell us about darts, the sports marketing industry and what we want from our sports stars in 2024? Guests: James Tattersall, Managi...
UP363 Will Greenwood - Overthinking The Rugby Business
January 09, 2024 11:00 - 48 minutes - 33.3 MBClosed leagues, club v country, private equity, player exodus, the club pyramid and concussion. These are just a few of the issues we tackle with Will Greenwood in this special rugby business episode of the podcast. Greenwood is one of England's greatest ever rugby players, a World Cup winner and was three times picked to tour with the British and Irish Lions. He made his International debut in November 1997 at Twickenham against Australia and remains the second highest try scorer in Englis...
UP362 The Big Idea - The Music Episode
December 19, 2023 15:00 - 49 minutes - 34.1 MBRichard and regular side kick Simon Moore, the award winning creative director welcome Gabi Mostert of Homeground to The Big Idea, to discuss the intersection of music and sports in advertising, looking at memorable examples from the industry and how this trend has evolved. Work referenced includes Wrigley's Extra, John Lewis's Christmas ads, The Smiths in David Fincher's film The Killer, Spotify-Barcelona's collaborations, Honda's 'Ghost Lap'. They explore the dynamics of sports marketing,...
UP361 The Buy Side - The North Face, brand purpose and racism in climbing
December 15, 2023 14:00 - 51 minutes - 35.5 MBToday we’re heading to the mountains, or at least, the Peak District, in the company of Molly Thompson Smith and Julian Lings. Molly is a star of one of the climbing scene, which since Tokyo has been an Olympic sport. Born in Ladbroke Grove in London, she one of very few people of colour in the sport, which becomes more relevant when you see the data, that 90% of the UK’s black population have never considered climbing or mountaineering as a hobby. A five time national champion by the age o...
UP360 Rethinking Sport: M&A in MMA
December 11, 2023 17:00 - 47 minutes - 32.4 MBRichard and Sean head to Dublin for the PFL Europe. It's a brutal world, in and out of the ring. Guests: Sean O'Connell is former professional mixed martial artist who most recently competed and won a title in the Light Heavyweight division of the Professional Fighters League. Sean fronts the event and media coverage of PFL Europe. Jon Culligan is Partner at Portas Consulting, the global consultancy dedicated to sport and physical activity. 00:05 From esports to MMA, Copenhagen to Dubli...
UP359 Mercury 13's big bet on the value of women's football
December 05, 2023 12:00 - 1 hour - 44.1 MBVictoire Cogevina Reynal is asking some really interesting questions about the value of women’s football, now and in the years to come. She is the founder of Mercury 13, an investment consortium created to build a multi club ownership group in women’s football clubs across Europe and Latin America. The consortium includes former players such as the ex-England forward Eni Aluko, who is also a former Aston Villa and Angel City sporting director, the former Italy goalkeeper Arianna Criscione,...
UP358 Project 2030: Gen AI and the future of sport according to Amazon
December 01, 2023 14:00 - 1 hour - 45.2 MBTia White is Amazon's General Manager of Artificial Intelligence and Machine Learning at Amazon Web Services (AWS), responsible for owning go-to-market, product, and engineering for a portfolio of services on track to exceed profits of more than $25M including one of the fastest-growing services at AWS. Joining her is Wyndham Richardson, Group Executive Director at Two Circles, previously founder of Pulselive, digital partner to some of the biggest names in sport which was acquired by Sony...
UP357 UP does BLAST: The business of esports
November 28, 2023 11:00 - 58 minutes - 40.5 MBUnofficial Partner podcast: Insights from Blast's eSports event in Copenhagen In this episode Richard and Sean travel to Copenhagen to go behind the scenes at the BLAST Fall Finals, one of the big esports moments of the year, featuring the leading Counter Strike teams including FaZe Clan, Vitality and Cloud9 at the Royal Arena, Copenhagen. We talk to Tom Greene, COO of BLAST, who shared his insights about eSports, the event and esports ecosystem business model, the dynamic between publishe...
UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting
November 24, 2023 07:00 - 50 minutes - 34.6 MBWhat you need to know about what's happening in the sports media and streaming market, with regular co-hosts Yannick Ramcke and Murray Barnett. We analyse both sides of the negotiation table ahead of a busy time for European soccer league rights deals. From Viaplay's exit, Premier League go to market strategy and Ligue 1 reserve prices through to the NFL, Taylor Swift and Toy Story, via ESPN Bet, Amazon and Recast. So, a broad church. 00:00 Introduction to Unofficial Partner 00:22 Explorin...
UP355 How ESG impacts the sports business
November 20, 2023 15:00 - 59 minutes - 40.9 MBHow will the ESG agenda impact sport? ESG is short for Environmental, Social and Governance, and is a set of standards measuring business's impact on society, the environment, and how transparent and accountable it is; an attempt to capture all the non-financial risks and opportunities inherent in a company's day to day activities. It relates to sport in a number of very significant ways. For example, some major corporations are using ESG as a framework with which to shape their sport spon...
UP354 Project 2030 - The future of content at The FA and the BBC
November 14, 2023 13:00 - 58 minutes - 40.1 MBThe third episode in our Project 2030 Series, made in collaboration with Two Circles that models the next decade in the sports marketplace. The idea is to test some of the assumptions about where sport goes from here. What type of sports property will be rewarded by the marketplace, and which ones will be punished? They’ve modelled the size of the market - everything, media rights, sponsorship, merch, tickets. That number is £220billion in 2032, a rise of 50% in a decade. So, our podcas...