Latest Shopifyseo Podcast Episodes
130 - Ranking High on Google is Simple
SEOLeverage - The SEO Podcast for Online Business Owners - July 12, 2024 04:00 - 11 minutesIn this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a b...
129 - Why a Focus on One Platform Is Bad Advice
SEOLeverage - The SEO Podcast for Online Business Owners - July 05, 2024 04:00 - 9 minutesAI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the a...
128 - The Future of AI with Tim Warren
SEOLeverage - The SEO Podcast for Online Business Owners - June 28, 2024 04:00 - 51 minutesIn today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in captu...
126 - Omnipresence and SEO
SEOLeverage - The SEO Podcast for Online Business Owners - June 14, 2024 04:00 - 10 minutesIn today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importan...
127 - How to Sell Your Course with Nicki Krawczyk
SEOLeverage - The SEO Podcast for Online Business Owners - June 07, 2024 04:00 - 35 minutesIn this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicki shares her own experience ...
127 - How to Sell Your Course with Nicky Krawczyk
SEOLeverage - The SEO Podcast for Online Business Owners - June 07, 2024 04:00 - 35 minutesIn this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicky shares her own experience of...
125 - Dashboard with Feliks
SEOLeverage - The SEO Podcast for Online Business Owners - May 10, 2024 04:00 - 40 minutesDesigning dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole ne...
124 - What Does AI Think About You?
SEOLeverage - The SEO Podcast for Online Business Owners - May 03, 2024 04:00 - 8 minutesIn the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the c...
123 - Online Reputation and AI
SEOLeverage - The SEO Podcast for Online Business Owners - April 26, 2024 04:00 - 9 minutesBrand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate ...
122 - Gratitude with Kevin Monroe
SEOLeverage - The SEO Podcast for Online Business Owners - March 15, 2024 04:00 - 34 minutesIn this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the ...
121 - The SEOLeverage Team Setup
SEOLeverage - The SEO Podcast for Online Business Owners - January 12, 2024 05:00 - 10 minutesIn this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot dis...
120 - Practical AI Tools and Actual Use Cases with Joe Fier
SEOLeverage - The SEO Podcast for Online Business Owners - December 22, 2023 05:00 - 48 minutesIn this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendati...
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
SEOLeverage - The SEO Podcast for Online Business Owners - December 15, 2023 05:00 - 37 minutesAfter about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this...
118 - Content Marketing and AI with Katrina McKinnon
SEOLeverage - The SEO Podcast for Online Business Owners - December 08, 2023 05:00 - 32 minutesIn this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will...
117 - How to Work With a Marketing Agency with Stevie Brown
SEOLeverage - The SEO Podcast for Online Business Owners - December 01, 2023 05:00 - 43 minutesFrequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even tho...
116 - How to Best Prepare for SGE
SEOLeverage - The SEO Podcast for Online Business Owners - November 24, 2023 05:00 - 9 minutesNumerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular epis...
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
SEOLeverage - The SEO Podcast for Online Business Owners - October 13, 2023 04:00 - 37 minutesIn today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process,...
114 - The Top-Down Focus
SEOLeverage - The SEO Podcast for Online Business Owners - October 06, 2023 04:00 - 7 minutesIn this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approac...
113 - Google Your Brand Name
SEOLeverage - The SEO Podcast for Online Business Owners - September 15, 2023 04:00 - 6 minutesHow would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money yo...
112 - Podcasting for Profit Workflow with Joe Fier
SEOLeverage - The SEO Podcast for Online Business Owners - August 25, 2023 04:00 - 49 minutesReturning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensiv...
111 - SEO - Where to Start?
SEOLeverage - The SEO Podcast for Online Business Owners - August 18, 2023 04:00 - 8 minutesLike any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or ...
110 - Podcast Monetization with Jeff Mendelson
SEOLeverage - The SEO Podcast for Online Business Owners - August 11, 2023 04:00 - 33 minutesWhen venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and ...
109 - Podcasting Strategy in the Age of AI with Joe Fier
SEOLeverage - The SEO Podcast for Online Business Owners - August 04, 2023 04:00 - 45 minutesIn light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as ...
108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny
SEOLeverage - The SEO Podcast for Online Business Owners - July 28, 2023 04:00 - 26 minutesThis is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimat...
107 - Brick and Mortar SEO
SEOLeverage - The SEO Podcast for Online Business Owners - July 21, 2023 04:00 - 6 minutesLocal SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can...
106 - Cross-Channel SEO with Stephan Spencer
SEOLeverage - The SEO Podcast for Online Business Owners - June 30, 2023 04:00 - 42 minutesThis conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content...
105 - Paid Ads Funnels with Daniel Pope
SEOLeverage - The SEO Podcast for Online Business Owners - June 23, 2023 04:00 - 44 minutesMaking your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. ...
104 - Who Is Stealing Your Traffic?
SEOLeverage - The SEO Podcast for Online Business Owners - June 16, 2023 04:00 - 5 minutesIt's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of altern...
103 - Stop Wasting Money on Paid Ads
SEOLeverage - The SEO Podcast for Online Business Owners - June 09, 2023 04:00 - 5 minutesWhen people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert disc...
102 - Website Design and AI with Greg Merrilees
SEOLeverage - The SEO Podcast for Online Business Owners - May 26, 2023 04:00 - 37 minutesGreg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advance...
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