SEOLeverage - The SEO Podcast for Online Business Owners
123 episodes - English - Latest episode: about 1 month ago -The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here.
This is the show to follow if you want to grow your online business!
SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com
Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth.
Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.
If you have any questions, send them to [email protected]!
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Episodes
122 - Gratitude with Kevin Monroe
March 15, 2024 04:00 - 34 minutes - 31.4 MBIn this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the r...
121 - The SEOLeverage Team Setup
January 12, 2024 05:00 - 10 minutes - 9.9 MBIn this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SE...
120 - Practical AI Tools and Actual Use Cases with Joe Fier
December 22, 2023 05:00 - 48 minutes - 38.9 MBIn this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geare...
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
December 15, 2023 05:00 - 37 minutes - 34.2 MBAfter about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing...
118 - Content Marketing and AI with Katrina McKinnon
December 08, 2023 05:00 - 32 minutes - 29.3 MBIn this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake ...
117 - How to Work With a Marketing Agency with Stevie Brown
December 01, 2023 05:00 - 43 minutes - 40.2 MBFrequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marke...
116 - How to Best Prepare for SGE
November 24, 2023 05:00 - 9 minutes - 9.02 MBNumerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert...
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
October 13, 2023 04:00 - 37 minutes - 29.7 MBIn today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who ge...
114 - The Top-Down Focus
October 06, 2023 04:00 - 7 minutes - 7.08 MBIn this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more inf...
113 - Google Your Brand Name
September 15, 2023 04:00 - 6 minutes - 6.02 MBHow would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right? Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhanci...
112 - Podcasting for Profit Workflow with Joe Fier
August 25, 2023 04:00 - 49 minutes - 45.7 MBReturning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what yo...
111 - SEO - Where to Start?
August 18, 2023 04:00 - 8 minutes - 7.84 MBLike any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast In...
110 - Podcast Monetization with Jeff Mendelson
August 11, 2023 04:00 - 33 minutes - 30.8 MBWhen venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds. Join us in this e...
109 - Podcasting Strategy in the Age of AI with Joe Fier
August 04, 2023 04:00 - 45 minutes - 41.4 MBIn light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest. In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human ...
108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny
July 28, 2023 04:00 - 26 minutes - 21.3 MBThis is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they are doing. The key to creating a compelling voice and becoming an engaging speaker is being aware and intentional about what message you want t...
107 - Brick and Mortar SEO
July 21, 2023 04:00 - 6 minutes - 5.95 MBLocal SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller towns with less population. Listen to this episode and hear Gert Mellak's tips for overcoming local SEO challenges. Podcast Highlights: 00...
106 - Cross-Channel SEO with Stephan Spencer
June 30, 2023 04:00 - 42 minutes - 34.1 MBThis conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content creators, thus taking away the credit from the originators who created their works intuitively. For Stephan AI can be used for generating ideas for your content, but to have AI write your articles...
105 - Paid Ads Funnels with Daniel Pope
June 23, 2023 04:00 - 44 minutes - 35.3 MBMaking your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. They think they are doing everything right because they cannot see the label from inside of the jar. One of the basic foundations of a profitable business is having the right team at the right time...
104 - Who Is Stealing Your Traffic?
June 16, 2023 04:00 - 5 minutes - 5.46 MBIt's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of alternatives, instead of specifically intending to engage with your brand. Numerous factors contribute to this predicament. One possibility is that your brand is quite generic, leading to confusion with o...
103 - Stop Wasting Money on Paid Ads
June 09, 2023 04:00 - 5 minutes - 4.68 MBWhen people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness. Listen to th...
102 - Website Design and AI with Greg Merrilees
May 26, 2023 04:00 - 37 minutes - 30.3 MBGreg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other industries. They discussed the aspect that AI should be perceived as a tool rather than a threat with its huge benefits, urging listeners to adop...
101 - Podcast Monetization with Jeff Mendelson
May 19, 2023 04:00 - 30 minutes - 24.4 MBPodcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer. Podcasting is a very powerful medium that will give you some authority to be able to talk to amazing people and have a great time in making this connection happen. Listen to this episode ar...
100 - SEOLeverage Celebrates 100 Podcast Episodes
May 12, 2023 04:00 - 13 minutes - 11.9 MBHaving launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests. Podcast Highlights...
099 - Search Intent Mismatch
March 24, 2023 04:00 - 4 minutes - 3.53 MBAlthough search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank Podcast Highlights: 00:00 Prologue 00:09 Podcast Intro 00:20 Introduction of the topic 00:33 Why is Search Intent Mis...
098 - Automation in Marketing with Thomas Helfrich
March 03, 2023 05:00 - 32 minutes - 25.7 MBIn this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance. We hear so much about AI and how it encompasses even marketing automation. Both Gert and Thomas agree on the advantages of automation, but it should be to accelerate the tasks of humans, not replace them. There is still a need to leverage technology with huma...
097 - Legal Tips for Online Businesses with Heather Pearce
February 24, 2023 05:00 - 39 minutes - 31.6 MBFor content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance. Intellectual Property is your business and you need to protect it! The second piece that is highly important is Privacy Policy and from what Heather Pearce Campbell said, the guest of Gert in this episode, you cannot have a business and be online without it in place. Heather...
096 - AI Content Detection with Jonathan Gillham
February 17, 2023 05:00 - 28 minutes - 26.4 MBChat GPT has been the buzz these days because of its AI generated content creation technology. In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation. While GPT-3 or even going into GPT-4 in the near future, does makes some sense, such as cutting research time, outlining an article or marketing strategy or ev...
095 - How to Run an Audio Summit with Anke Herrmann
February 10, 2023 05:00 - 35 minutes - 32.1 MBHave you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment for an audience to be at the summit at a particular set time, it respects your time and you can participate on it on the go. There's more to it than being a lead magnets and for sure, you'll be hooked, especially when you are often invited to be a speaker on s...
094 - What is Content Design?
February 03, 2023 05:00 - 6 minutes - 5.71 MBBefore we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for or maybe more complex information, but making your content visible and interesting for users to consume it depends on your Content Design. Content design is a framework that cons...
093 - Case Study: 80% Traffic Drop - Conversions Rising
January 27, 2023 05:00 - 6 minutes - 8.45 MBIn this episode, we'll be discussing how our agency, SEO Leverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of their traffic had changed due to a large amount of irrelevant content being published on their site. To solve this problem, we made some tough de...
092 - Chat GPT and SEO
January 20, 2023 05:00 - 6 minutes - 6.3 MBAre you tired of spending hours creating content for your website or blog? Look no further than Chat GPT, a cutting-edge artificial intelligence tool that can generate written content based on a simple prompt. In this episode, we'll explore the features of Chat GPT and how it can help streamline your content creation process. From generating outlines for a book to coming up with catchy headlines, Chat GPT can do it all. But it's important to note that while it is a powerful tool, it doe...
091 - Ignite your SEO (and pick a date)
January 19, 2023 09:00 - 6 minutes - 6.23 MBThe success of your SEO campaign depends on so many factors, for example your goals for your website. If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating and optimizing your SEO strategies. When will you start taking SEO seriously? Success will not happen when you do it this month and then stop and then regain your footing again. Gert and his team will help you focus and ...
090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard
October 07, 2022 04:00 - 44 minutes - 40.4 MBIn this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard. Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007. Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake. This is where the Knowledge Panel comes into picture and how Google will present you to the s...
089 - How to Grow a SAAS With SEO with Kevin Sahin
September 16, 2022 04:00 - 38 minutes - 35.2 MBGrowing your SaaS business with SEO isn’t a simple thing. It’s not like you just push a button and you expect that the content you created will rank first immediately. It really does not happen overnight. It’s really about bringing value, forging relationships, the goodwill you build with your audience over time and finding the product market fit. Valuable insights here from the conversation of Gert with Kevin Sahin from ScrapingBee.com, a company that specializes in web scraping. When ...
088 - How to write Helpful Content - with Katrina McKinnon
September 09, 2022 04:00 - 42 minutes - 39 MBWhen creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer’s profile, as well. You also would need a caption that says something about the picture and if you’re selling something, what’s the benefit of buying it, right? As Katrina McKinnon said in this conversation with Gert, there is power in creative story-telling and enhancing the reader's experience through interesting visual elements. She truly believes tha...
087 - Grow Your Online Course With the Right Keywords
September 02, 2022 04:00 - 8 minutes - 8.13 MBThere are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about. Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to hav...
086 - Digging Deeper on Your Numbers
August 26, 2022 04:00 - 9 minutes - 8.3 MBIf you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information? Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results. Podcast Highlights: 00:01 Prologue 01:10 Intro...
085 - Branding and Emotional Intelligence with Christina Aldan
July 22, 2022 04:00 - 43 minutes - 39.6 MBWhether you are employed or a business owner, you have a brand, whether it is in the analog or digital form, you have a personal brand. It is really important that your messaging is consistent with your core values, that you are sensitive to what your clients’ and customers’ needs and meet them where they’re at. When you nurture your relationships with them, they will always come back to you, whether it is for their current needs and future needs. Branding is actually walking the talk. ...
084 - Soft Conversions
July 15, 2022 04:00 - 6 minutes - 6.06 MBA conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft c...
083 - Data Driven SEO
July 01, 2022 04:00 - 7 minutes - 6.57 MBWhen doing SEO strategies, you can base your decisions through the data that is available to you. There is a lot of data that you can collect and you can work with, but one needs to be very careful in analyzing and segmenting the data correctly. It is also important to cross-reference the data that is extracted from two data sources - Google Analytics and Google Search Console. Both work differently, but they compliment each other. Podcast Highlights: 00:01 Prologue 01:04 Introdu...
082 - Branding in Google
June 24, 2022 04:00 - 7 minutes - 6.77 MBIt is very important that you focus on reputation management and that it is monitored actively. You can have the best ranking but when people check you out and they find old reviews that are not very encouraging to make a decision to purchase, that ranking is of no use. It is definitely important that your branding in Google is in line with the image that you represent. Podcast Highlights: 00:01 Prologue 00:44 An app that was just recently launched by SEOLeverage.com 01:27 Introd...
081 - Inside the Head of a Search User
June 17, 2022 05:38 - 5 minutes - 5.42 MBIt is really important to dive into the minds of the searchers in order for you to put up something in your site that will be the answer to their searches. Sometimes the content that you put out there in your site is very hard for people to consume. Consider giving more value so that searchers will be more willing to consider checking in your opt ins and will likely to consume more content from you in the future Podcast Highlights: 00:01 Prologue 00:56 Introduction of the topic ...
080 - Conversion Rate Optimization You Can Do Today with Kurt Philip
June 10, 2022 04:00 - 31 minutes - 29.4 MBIn today’s episode of SEO Leverage Podcast, Gert will have a very informative conversation with the CRO guy, Kurt Philips of Convertica.co. Business owners with online businesses often do not focus on conversion because they think that they have a product or products that people are looking for already and do not need lead generation in order to convert. This kind of inattentiveness to conversion also transcends to their website, such that there is no real call to action or where might p...
079 - SEO in Real Estate
June 03, 2022 04:00 - 7 minutes - 7.17 MBSEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting. For example, if your keywords will be too generic as 'Real Estate Miami', most likely you'll have plenty of competition out there. In order for you to rank, you can go as specific as you can with, e.g. 'Beach house for sale in Miami' or 'Two bedroom house for ...
078 - What to Focus on with SEO
May 27, 2022 04:00 - 5 minutes - 5.15 MBToday there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won't know if it really works. So instead of spending a fortune on things that you have just come across or read on the internet, why not focus on things that actually mattered - the ones that have already been proven to work. Like a tool that will help you figure out wher...
077 - How You Are Wasting Your Time with SEO - And What to Do Instead
May 20, 2022 04:00 - 10 minutes - 9.76 MBI am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO. But really the bottom line is with Google - what they think is relevant and which is in line with what users actually want. As you know, Google adjusts to changing user behavior such that the content you write today, ...
076 - Why Does SEO Take So Long
May 13, 2022 04:00 - 10 minutes - 9.92 MBSome people think that if they tweak and optimize their SEO campaign they will get almost instant results. The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results. You cannot simply push out content and expect it to rank instantly on page one. To a very few, it can happen, but it just shows that they have a very high authority status already, and have undoubtedly been doing quite a few things right. So to ...
075 - SEO for SaaS Companies with James Scherer
May 06, 2022 04:00 - 47 minutes - 43.4 MBThere is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this. Small-sized businesses, on the other hand, will create content that is more targeted and intentional. This is a very, very interesting episode where Gert talks to...
074 - SEO Experiments
April 29, 2022 04:00 - 8 minutes - 7.79 MBDoing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually can bring you to the next level. But even so after doing the changes, we cannot expect Google to give you the results immediately. It will take ti...
073 - SEO Migrations
April 22, 2022 04:00 - 6 minutes - 6.05 MBDoing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status. It is understandable, though, that Google's response to...