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117 - How to Work With a Marketing Agency with Stevie Brown
SEOLeverage - The SEO Podcast for Online Business Owners
English - December 01, 2023 05:00 - 43 minutes - 40.2 MBMarketing Business Entrepreneurship ecommerceseo seo contentwriting copywriting gertmellak searchengineoptimization seoforbusinessowners seopodcast shopifyseo simpleseo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects.
In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to.
Podcast Highlights:
00:00 Prologue
00:41 Podcast INTRO
00:51 Introduction of the episode and the guest
02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?)
03:47 Commitment on the marketing process from both sides, the business owner and the provider.
05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing)
07:01 Why do business owners have to be realistic about timeframes and budgets?
08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?)
11:21 The wrong marketing mindset and the lack of commitment from business owners.
14:37 Client engagement and marketing strategy at SEO Leverage
17:43 The importance of the on-boarding process.
20:47 In-house marketing versus outsourced marketing, which is better and costs less?
25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts.
29:19 What is the first thing to think about when planning a marketing strategy for your business?
33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?)
39:27 Overnight success is not really overnight, it may take years.
46:33 Recap
42:33 Where to connect with Stevie Brown?
43:39 End
Resources:
Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix
Gift and Bonuses - https://www.thechangestarter.com/podcastgift
Connect with Stevie V Brown:
Website - https://www.thechangestarter.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]