Latest Sales leader Podcast Episodes
Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 14, 2024 14:00 - 48 minutes ★★★★★ - 8 ratingsAre your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by ear...
RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 05, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Fo...
RSA Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 03, 2024 14:00 - 14 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer ...
RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 03, 2024 14:00 - 14 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer ...
RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 02, 2024 14:00 - 12 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. Ab...
RSA Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 02, 2024 14:00 - 12 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. Ab...
RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 01, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our gue...
RSA Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 01, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our gue...
RSA Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 30, 2024 13:00 - 18 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersec...
RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 30, 2024 13:00 - 18 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersec...
RSA Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 29, 2024 13:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. ...
RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 29, 2024 13:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. ...
735 - Data-Driven Sales Strategies for Success, with Jeff Torbeck
Sales Transformation - April 24, 2024 12:00 - 14 minutes ★★★★★ - 379 ratingsCollin and Jeff Torback discuss the importance of making data-driven decisions in sales. They highlight the significance of tracking key metrics, setting up proper sales stages, and utilizing tools like CRM and conversational intelligence. The conversation emphasizes the need for accura...
Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 23, 2024 14:00 - 38 minutes ★★★★★ - 8 ratingsAre you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling...
734 - Campus Visit: The Ultimate Sales Indicator, with Carl Cox
Sales Transformation - April 22, 2024 12:00 - 12 minutes ★★★★★ - 379 ratingsColin and Carl delve into the world of strategic planning and key performance indicators (KPIs). They discuss the importance of focusing on essential strategies that have a significant impact on outcomes, using the Pareto principle to streamline the planning process. Carl shares a compe...
733 - AI-Powered Chat Revolutionizes Sales, with Alan Zhao
Sales Transformation - April 19, 2024 12:00 - 8 minutes ★★★★★ - 379 ratingsColin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbot...
732 - How to Build and Hire a Successful SDR Team, with Ronen Pessar
Sales Transformation - April 17, 2024 12:00 - 20 minutes ★★★★★ - 379 ratingsIn this episode of Sales Transformation, Collin Mitchell and Ronan Pessar discuss how to build a successful SDR (Sales Development Representative) team. They cover topics such as the financial considerations of building a team, the importance of understanding the value of conversations ...
731 - Aligning Sales, Marketing, and Finance for Business Success, with Kate O'Neil
Sales Transformation - April 15, 2024 16:09 - 9 minutes ★★★★★ - 379 ratingsKate O'Neil and Collin Mitchell discuss the importance of alignment between sales, marketing, and finance in a business. Kate emphasizes the need for these departments to work together and share information to achieve the company's goals. Mitchell and guest Kate O'Neill, CEO of Teeming,...
730 - Niche Down to Scale Up: Community-Led Growth, with Lloyed Lobo
Sales Transformation - April 12, 2024 12:00 - 12 minutes ★★★★★ - 379 ratingsCollin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of...
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 10, 2024 20:00 - 35 minutes ★★★★★ - 8 ratingsHave you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cy...
729 - Nine-Figure Advertiser Reveals Sales Insights, with Jason Wojo
Sales Transformation - April 10, 2024 12:00 - 11 minutes ★★★★★ - 379 ratingsCollin Mitchell interviews Jason Wojo, a nine-figure advertiser, who shares his journey from culinary school to building a successful social media marketing agency. Jason discusses his experiences with door knocking, upselling clients, and the challenges of scaling a business. He also h...
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 09, 2024 14:00 - 45 minutes ★★★★★ - 8 ratingsAre you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: ...
728 - Sales Karma: Customer-Centric Leadership, with Leandra Fishman
Sales Transformation - April 08, 2024 18:52 - 14 minutes ★★★★★ - 379 ratingsColin Mitchell and Leandra Fishman discuss their journeys in sales and leadership. Leandra shares her experiences transitioning from sales to leadership roles, emphasizing the importance of building relationships and solving problems. They highlight the challenges and rewards of leaders...
727 - Future of Marketplaces in Sales, with Jeff Torbeck
Sales Transformation - April 04, 2024 12:54 - 17 minutes ★★★★★ - 379 ratingsIn this episode, Collin and Jeff Torbeck discuss the future of marketplaces and the challenges faced by startups in today's funding landscape. Jeff highlights the importance of building profitable businesses and the shift towards efficiency and profitability. Torbeck also explores the r...
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 02, 2024 15:00 - 50 minutes ★★★★★ - 8 ratingsAre you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 Th...
How to adapt to the new cybersecurity buying landscape
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 26, 2024 15:00 - 47 minutes ★★★★★ - 8 ratingsSummary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strate...
726 - The Power of Radical Collaboration in Sales Transformation, with Ronen Pessar
Sales Transformation - March 22, 2024 12:00 - 11 minutes ★★★★★ - 379 ratingsRonen shares a personal experience of miscommunication and highlights the need for understanding different communication styles. Pessar also explores the concept of radical collaboration and how it can improve teamwork and productivity. Follow the Host: Collin Mitchell (Partner, Leadiu...
Focusing on the "Person" in Salesperson. Just as much as the Sales with Heather Foidart
Live Better. Sell Better. - March 21, 2024 08:00 - 35 minutesHeather Hoytard, the Director of Sales at Fidelity Labs, shared valuable insights on navigating career changes, emphasizing the importance of aligning one's career with one's passions and strengths. She highlighted the need to listen to one's intuition and make deliberate choices in career decisi...
Effective Coaching Strategies for Sales Managers with Alex McNaughten
Live Better. Sell Better. - March 14, 2024 08:00 - 36 minutesIn the competitive arena of sales, the leap from good to great can often hinge on the caliber of coaching and management teams receive. This episode of the Better Sell Better podcast, hosted by Kevin Dorsey, features Alex McNaughton from Grow AI, who brings invaluable insights into elevating sale...
Crafting Sales Pitches and Managing the Sales Process With Ben Fiechtner
Live Better. Sell Better. - March 07, 2024 12:36 - 39 minutesOn this episode of the Better Sell Better podcast, hosted by Kevin Dorsey, guest Ben Fiechtner, CRO at Clari, dive deep into the nuanced world of enterprise sales, uncovering the secrets to managing stakeholders, crafting compelling executive viewpoints, and preparing meticulously for high-stakes...
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