Latest Programmatic Podcast Episodes
130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
The Programmatic Digest - July 07, 2023 07:54 - 21 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company.
134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
The Programmatic Digest - July 05, 2023 07:00 - 40 minutes ★★★★★ - 23 ratings“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave...
129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
The Programmatic Digest - July 03, 2023 11:18 - 16 minutes ★★★★★ - 23 ratingsProgrammatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech. Meet...
128. Latest CTV/OTT Update with Shiv Gupta
The Programmatic Digest - June 27, 2023 07:00 - 44 minutes ★★★★★ - 23 ratingsIn today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our commu...
127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
The Programmatic Digest - June 20, 2023 18:00 - 54 minutes ★★★★★ - 23 ratingsWhen this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 20...
126. How A Nurse Started in Programmatic Media
The Programmatic Digest - June 13, 2023 17:05 - 31 minutes ★★★★★ - 23 ratingsThe Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
Adtech Unfiltered - May 30, 2023 15:57 - 31 minutes ★★★★★ - 32 ratingsWhat does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagat...
S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
The Programmatic Digest - May 26, 2023 00:50 - 41 minutes ★★★★★ - 23 ratingsEn este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un...
S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
The Programmatic Digest - May 05, 2023 01:54 - 41 minutes ★★★★★ - 23 ratingsLes presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.
Diving into DOOH Advertising (with Ian Dallimore)
Adtech Unfiltered - May 01, 2023 19:34 - 50 minutes ★★★★★ - 32 ratingsAfter a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Adv...
S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
The Programmatic Digest - April 14, 2023 02:58 - 32 minutes ★★★★★ - 23 ratingsEn este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar est...
125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
The Programmatic Digest - April 04, 2023 07:00 - 57 minutes ★★★★★ - 23 ratingsIt’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing ti...
Reaching Black Audiences in Adtech
Adtech Unfiltered - March 29, 2023 23:39 - 24 minutes ★★★★★ - 32 ratingsWhile many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel C...
124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective
The Programmatic Digest - March 28, 2023 06:00 - 52 minutes ★★★★★ - 23 ratingsThis is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully expl...
123. A Publisher's Point Of View with Tomer Treves at Adnimation
The Programmatic Digest - March 21, 2023 06:00 - 30 minutes ★★★★★ - 23 ratingsFor today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective. About Us: Our mission is to teach historically ex...
122. Sharpen Your Programmatic Skill with This Optimization Bootcamp
The Programmatic Digest - March 14, 2023 11:48 - 23 minutes ★★★★★ - 23 ratingsToday’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for...
S10 - La Solución Integral de E-Planning con Francisco Ortiz
The Programmatic Digest - March 06, 2023 08:47 - 42 minutes ★★★★★ - 23 ratingsEn este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que t...
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
Adtech Unfiltered - February 28, 2023 23:50 - 47 minutes ★★★★★ - 32 ratingsTo navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company Blue...
121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
The Programmatic Digest - February 28, 2023 14:48 - 51 minutes ★★★★★ - 23 ratingsDay 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our m...
120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation
The Programmatic Digest - February 21, 2023 11:35 - 59 minutes ★★★★★ - 23 ratingsDay 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. About...
119. Programmatic Ninja Well-being Series: Airing of the Grievance
The Programmatic Digest - February 14, 2023 13:43 - 44 minutes ★★★★★ - 23 ratingsOn the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why pr...
S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas
The Programmatic Digest - February 10, 2023 12:19 - 38 minutes ★★★★★ - 23 ratingsEn este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.
118. Tips On Talent Retention With Matt Barash
The Programmatic Digest - February 07, 2023 19:57 - 42 minutes ★★★★★ - 23 ratingsToday, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the g...
117. How This Yoga Therapist Got Started In Programmatic
The Programmatic Digest - January 31, 2023 07:00 - 28 minutes ★★★★★ - 23 ratingsLynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm ab...
S8 - Monetización Gaming con Agustin Moyano
The Programmatic Digest - January 27, 2023 07:49 - 40 minutes ★★★★★ - 23 ratingsEn este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamie...
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
Adtech Unfiltered - January 26, 2023 14:44 - 31 minutes ★★★★★ - 32 ratingsThis recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that c...
116. Common Mistakes To Avoid When Hiring Programmatic
The Programmatic Digest - January 24, 2023 07:00 - 29 minutes ★★★★★ - 23 ratingsElayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate. Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 0...
115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO
The Programmatic Digest - January 17, 2023 07:14 - 26 minutes ★★★★★ - 23 ratingsAfter a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies. Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work exper...
114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
The Programmatic Digest - January 10, 2023 12:40 - 38 minutes ★★★★★ - 23 ratingsThis week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. Timestamp: 00:01:22 - Who is ...
113. Historical Background on Cookie Targeting with Nish Desai
The Programmatic Digest - January 04, 2023 16:16 - 29 minutes ★★★★★ - 23 ratingsIn the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a...
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