![Adtech Unfiltered artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/00/f1/fc/00f1fc4c-edc6-7424-571b-fd9a2ec90d71/mza_6512580124758435774.png/100x100bb.jpg)
Diving into DOOH Advertising (with Ian Dallimore)
Adtech Unfiltered
English - May 01, 2023 19:34 - 50 minutes - 115 MB - ★★★★★ - 32 ratingsTechnology Business adtech media advertising centro digital programmatic riegsecker saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.