Latest Ppc for attorneys Podcast Episodes
026: Why Attorneys Should Be Advertising on Local Service Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast - March 27, 2023 19:00 - 16 minutes ★★★★★ - 12 ratingsLocal Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/ Contact Jason - https://lawfirmppc.com/
025: Getting Comfortable With Bad Leads From Good Keywords
Law Firm PPC | A Weekly Law Firm Marketing Podcast - January 02, 2023 19:00 - 20 minutes ★★★★★ - 12 ratingsBad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads. Contact Jason - https://lawfirmppc.com/
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)
Law Firm PPC | A Weekly Law Firm Marketing Podcast - July 22, 2022 21:00 - 12 minutes ★★★★★ - 12 ratingsThis is my three step formula for amazing Google Ads ad copy that generates new leads and more clients. Contact Jason - https://lawfirmppc.com/
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast - May 19, 2022 22:00 - 25 minutes ★★★★★ - 12 ratingsHere are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/
022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast - May 15, 2021 21:00 - 21 minutes ★★★★★ - 12 ratingsBroad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google ...
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
Law Firm PPC | A Weekly Law Firm Marketing Podcast - February 16, 2021 23:00 - 28 minutes ★★★★★ - 12 ratingsJason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
Law Firm PPC | A Weekly Law Firm Marketing Podcast - February 16, 2021 23:00 - 28 minutes ★★★★★ - 12 ratingsJason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/
020: Will The Streaming Wars Destroy Television Advertising For Attorneys?
Law Firm PPC | A Weekly Law Firm Marketing Podcast - October 14, 2020 19:00 - 20 minutes ★★★★★ - 12 ratingsWill the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of p...
019: What are you going to do about losing 40% of your search terms?
Law Firm PPC | A Weekly Law Firm Marketing Podcast - September 17, 2020 03:00 - 28 minutes ★★★★★ - 12 ratingsHere's how I'm handling this change in Google Ads. Say hi - https://lawfirmppc.com/
018: Two Easy Website Tips For Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - August 22, 2020 21:00 - 16 minutes ★★★★★ - 12 ratingsThis week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your we...
017: The Three Types Of Keywords Presented With Example For Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - July 03, 2020 04:00 - 19 minutes ★★★★★ - 12 ratingsThere are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of ...
016: Call Only Ads Have Changed!
Law Firm PPC | A Weekly Law Firm Marketing Podcast - April 30, 2020 06:00 - 17 minutes ★★★★★ - 12 ratingsThis week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traff...
015: Two Ways Attorneys Can Get Attention With Online Marketing
Law Firm PPC | A Weekly Law Firm Marketing Podcast - April 17, 2020 22:00 - 18 minutes ★★★★★ - 12 ratingsGetting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number o...
014: Flexible Google Ads Budget Options For Attorneys During These Strange Times
Law Firm PPC | A Weekly Law Firm Marketing Podcast - April 07, 2020 20:00 - 21 minutes ★★★★★ - 12 ratingsWelcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budge...
013: Two Tips For Surviving Coronavirus Hell
Law Firm PPC | A Weekly Law Firm Marketing Podcast - March 15, 2020 07:00 - 17 minutes ★★★★★ - 12 ratingsCoronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the...
012: How To Deal With Heavy Competition On Google Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast - February 24, 2020 16:00 - 32 minutes ★★★★★ - 12 ratingsThis week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data w...
011: Grow Your Market Share With A Higher Clickthrough Rate
Law Firm PPC | A Weekly Law Firm Marketing Podcast - January 25, 2020 01:00 - 32 minutes ★★★★★ - 12 ratingsThis week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google ...
010: Online Marketing Mindset Tips For Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - January 10, 2020 19:00 - 31 minutes ★★★★★ - 12 ratingsWelcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that ...
009: Attorney PPC Ad Copy Tips
Law Firm PPC | A Weekly Law Firm Marketing Podcast - November 05, 2019 18:00 - 23 minutes ★★★★★ - 12 ratingsJason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show! The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-attorney-ppc-ads/
008: Running PPC Ads On Saturdays
Law Firm PPC | A Weekly Law Firm Marketing Podcast - October 08, 2019 04:00 - 20 minutes ★★★★★ - 12 ratingsOne of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show! Check out our website - https://lawfirmppc.com/
007: Start Your Attorney PPC Campaign Today!
Law Firm PPC | A Weekly Law Firm Marketing Podcast - September 11, 2019 05:00 - 21 minutes ★★★★★ - 12 ratings"More is lost by indecision than wrong decision." - Tony Soprano It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are c...
006: Search Terms Advice For Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - August 29, 2019 04:00 - 24 minutes ★★★★★ - 12 ratingsAttorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cau...
005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - August 08, 2019 03:00 - 19 minutes ★★★★★ - 12 ratingsRecently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it from a business perspective and they had three interest...
004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview)
Law Firm PPC | A Weekly Law Firm Marketing Podcast - July 24, 2019 03:00 - 31 minutes ★★★★★ - 12 ratingsRothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great content can help you grow you SEO traffic, and how ...
003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard)
Law Firm PPC | A Weekly Law Firm Marketing Podcast - June 28, 2019 06:00 - 36 minutes ★★★★★ - 12 ratingsGet a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/ Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard Subscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633 Follow Jason ...
002: Internet Marketing Opportunities For Attorneys
Law Firm PPC | A Weekly Law Firm Marketing Podcast - May 30, 2019 05:00 - 53 minutes ★★★★★ - 12 ratingsHi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in...
001: How To Handle Expensive Personal Injury Lawyer Keywords
Law Firm PPC | A Weekly Law Firm Marketing Podcast - May 04, 2019 21:00 - 26 minutes ★★★★★ - 12 ratingsHi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talks about why injury lawyer keywords are expensive and provides strategies on how to deal with their costs. ...
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