Law Firm PPC | A Weekly Law Firm Marketing Podcast
27 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 12 ratingsLaw Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Episodes
026: Why Attorneys Should Be Advertising on Local Service Ads
March 27, 2023 19:00 - 16 minutes - 11.3 MBLocal Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/ Contact Jason - https://lawfirmppc.com/
025: Getting Comfortable With Bad Leads From Good Keywords
January 02, 2023 19:00 - 20 minutes - 14.4 MBBad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads. Contact Jason - https://lawfirmppc.com/
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)
July 22, 2022 21:00 - 12 minutes - 8.56 MBThis is my three step formula for amazing Google Ads ad copy that generates new leads and more clients. Contact Jason - https://lawfirmppc.com/
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads
May 19, 2022 22:00 - 25 minutes - 17.4 MBHere are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/
022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
May 15, 2021 21:00 - 21 minutes - 15.1 MBBroad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://lawf...
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
February 16, 2021 23:00 - 28 minutes - 19.5 MBJason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
February 16, 2021 23:00 - 28 minutes - 19.5 MBJason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/
020: Will The Streaming Wars Destroy Television Advertising For Attorneys?
October 14, 2020 19:00 - 20 minutes - 14.2 MBWill the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational videos, then you can turn some of those viewers into paying clients. Streaming is the future, and video content creation...
019: What are you going to do about losing 40% of your search terms?
September 17, 2020 03:00 - 28 minutes - 19.3 MBHere's how I'm handling this change in Google Ads. Say hi - https://lawfirmppc.com/
018: Two Easy Website Tips For Attorneys
August 22, 2020 21:00 - 16 minutes - 11.6 MBThis week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and want to get clients for from your online marketing efforts. Link telephone numbers for click to call - https://developers.google.com/web/fundamental...
017: The Three Types Of Keywords Presented With Example For Attorneys
July 03, 2020 04:00 - 19 minutes - 13.1 MBThere are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types of keywords, how to handle them, and he gives you an attorney-related example of each type of keyword. Thanks for li...
016: Call Only Ads Have Changed!
April 30, 2020 06:00 - 17 minutes - 12.1 MBThis week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traffic than normal. Thanks for listening and enjoy the episode. Call Only Ads Have Become “Call Ads” And Include An Interesting New Feature The Roads Are Quieter Due to Coronavirus, but There Are More F...
015: Two Ways Attorneys Can Get Attention With Online Marketing
April 17, 2020 22:00 - 18 minutes - 12.7 MBGetting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/
014: Flexible Google Ads Budget Options For Attorneys During These Strange Times
April 07, 2020 20:00 - 21 minutes - 14.9 MBWelcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results that you're used to, at least partially. Jason walks you through the ways you can lower your budget but keep running on Google Ads. Thanks for li...
013: Two Tips For Surviving Coronavirus Hell
March 15, 2020 07:00 - 17 minutes - 12.2 MBCoronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the Coronavirus situation on Google Ads and how it could be an opportunity to take advantage of weaker advertisers who decide sit on the sidelines during this period of uncertainty. Thanks for listening...
012: How To Deal With Heavy Competition On Google Ads
February 24, 2020 16:00 - 32 minutes - 22.6 MBThis week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when your ads show on other parts of the search engine results page. Thanks for listening. Please leave us a rating or review. Use segments in your ta...
011: Grow Your Market Share With A Higher Clickthrough Rate
January 25, 2020 01:00 - 32 minutes - 22.1 MBThis week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google Ads topic to focus on and know well. Thanks for listening. Please leave us a rating or review. Contact Jason - https://lawfirmppc.com/
010: Online Marketing Mindset Tips For Attorneys
January 10, 2020 19:00 - 31 minutes - 21.4 MBWelcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that are a good fit for you. Contact Jason - https://lawfirmppc.com/
009: Attorney PPC Ad Copy Tips
November 05, 2019 18:00 - 23 minutes - 16.1 MBJason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show! The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-attorney-ppc-ads/
008: Running PPC Ads On Saturdays
October 08, 2019 04:00 - 20 minutes - 13.9 MBOne of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show! Check out our website - https://lawfirmppc.com/
007: Start Your Attorney PPC Campaign Today!
September 11, 2019 05:00 - 21 minutes - 14.5 MB"More is lost by indecision than wrong decision." - Tony Soprano It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downside or risk to getting started today. I explain why in this episode. Thanks for listening! Please share with friends and colleagues. And please l...
006: Search Terms Advice For Attorneys
August 29, 2019 04:00 - 24 minutes - 16.8 MBAttorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search terms. That's it. It's all about search terms. Search terms are everything. And in this episode Jason walks you through what search terms are, ho...
005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys
August 08, 2019 03:00 - 19 minutes - 13.5 MBRecently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it from a business perspective and they had three interesting insights during the call. One, they could tell Google Ads must work great because they've seen the same law firms in their area advertising on Google for a long time. Two, they know what kinds of ...
004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview)
July 24, 2019 03:00 - 31 minutes - 21.8 MBRothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great content can help you grow you SEO traffic, and how you can use your website to pre-quality leads before they contact you. It's a fascinating interview, and we thank Dan for coming on the show! If you're an attorney looking for help with your website n...
003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard)
June 28, 2019 06:00 - 36 minutes - 25.2 MBGet a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/ Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard Subscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633 Follow Jason on Twitter - https://twitter.com/rothmanppc On today's Rothman PPC For Lawyers podcast we bring on the CEO and founder of Disruptive Advertising Jacob Baadsgaard to talk about online marketing strate...
002: Internet Marketing Opportunities For Attorneys
May 30, 2019 05:00 - 53 minutes - 24.3 MBHi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in tons of leads to your law firm. Digital marketing strategies covered today include: Search Engine Advertising (Google Ads and Bing) Search Engine Optimization (SEO) Website Content Cannibal SEO ...
001: How To Handle Expensive Personal Injury Lawyer Keywords
May 04, 2019 21:00 - 26 minutes - 12.4 MBHi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talks about why injury lawyer keywords are expensive and provides strategies on how to deal with their costs. Contact Jason here - https://rothmanppc.com/ Check out the Paid Search Podcast - http://paidsearchpodcast.com/