012: How To Deal With Heavy Competition On Google Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast
English - February 24, 2020 16:00 - 32 minutes - 22.6 MB - ★★★★★ - 12 ratingsMarketing Business Entrepreneurship law firm marketing lawyer marketing attorney marketing ppc for lawyers ppc for attorneys injury lawyer marketing injury lawyer advertising law firm advertising personal injury lawyers personal injury attorney Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 011: Grow Your Market Share With A Higher Clickthrough Rate
Next Episode: 013: Two Tips For Surviving Coronavirus Hell
This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when your ads show on other parts of the search engine results page.
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Use segments in your tables - Google Ads Help
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