022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
Law Firm PPC | A Weekly Law Firm Marketing Podcast
English - May 15, 2021 21:00 - 21 minutes - 15.1 MB - ★★★★★ - 12 ratingsMarketing Business Entrepreneurship law firm marketing lawyer marketing attorney marketing ppc for lawyers ppc for attorneys injury lawyer marketing injury lawyer advertising law firm advertising personal injury lawyers personal injury attorney Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.
Thanks for listening and enjoy the episode!
About keyword matching options - https://support.google.com/google-ads/answer/7478529
Contact Jason - https://lawfirmppc.com/