Latest Peso Podcast Episodes
Understanding public feeling part 2: Crisis Communications
PR Resolution podcast - October 29, 2020 15:00 - 41 minutes ★★★★★ - 3 ratingsThe second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communicatio...
Understanding public feeling (part 1)
PR Resolution podcast - October 13, 2020 07:00 - 43 minutes ★★★★★ - 3 ratingsWith huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this epi...
Share of voice or share of search?
PR Resolution podcast - October 06, 2020 07:00 - 57 minutes ★★★★★ - 3 ratings'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and ...
storytelling with data
PR Resolution podcast - July 16, 2020 14:00 - 56 minutes ★★★★★ - 3 ratingsPublic Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast. Cole is ...
How to sell in to news desks during a pandemic
PR Resolution podcast - April 30, 2020 22:00 - 45 minutes ★★★★★ - 3 ratingsThe PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with majo...
Why FMCG PR needs to be amazon-ready
PR Resolution podcast - April 24, 2020 13:00 - 37 minutes ★★★★★ - 3 ratingsSince the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10...
How PR should work with paid media
PR Resolution podcast - February 27, 2020 12:00 - 38 minutes ★★★★★ - 3 ratingsIt's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having develo...
A simple guide to attribution with russell mcathy
PR Resolution podcast - January 22, 2020 11:30 - 44 minutes ★★★★★ - 3 ratingsIn this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budget...
Should you be affiliate marketing in 2020?
PR Resolution podcast - December 31, 2019 12:00 - 45 minutes ★★★★★ - 3 ratingsWe've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix c...
PR measurement: Sentiment analysis explained
PR Resolution podcast - November 27, 2019 09:00 - 37 minutes ★★★★★ - 3 ratingsSentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social pos...
Quick Fix Vol 2
EvaHype Sound's Podcast - September 16, 2019 00:00 - 1 hour ★★★★★ - 1 ratingEvaHype Sound The Remix Sound
An award-winning campaign: Tinder for cows
PR Resolution podcast - September 10, 2019 14:00 - 38 minutes ★★★★★ - 3 ratingsIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the...
Tinder for cows
PR Resolution podcast - September 10, 2019 14:00 - 38 minutes ★★★★★ - 3 ratingsIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the...
How much influence is left on Insta?
PR Resolution podcast - July 26, 2019 09:00 - 32 minutes ★★★★★ - 3 ratings'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant sh...
How to make your news story last longer
PR Resolution podcast - July 11, 2019 23:00 - 35 minutes ★★★★★ - 3 ratingsWith the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of ...
should you be meme marketing?
PR Resolution podcast - June 05, 2019 16:00 - 24 minutes ★★★★★ - 3 ratingsWith shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagr...
Can PR make TV?
PR Resolution podcast - May 24, 2019 22:00 - 38 minutes ★★★★★ - 3 ratingsStella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating e...
Social media measurement with Katie Paine (queen of metrics)
PR Resolution podcast - March 09, 2019 00:00 - 20 minutes ★★★★★ - 3 ratingsStella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. Katie shares her thoughts on why impressions are a misleading metric in reports and how...
Donuts Party
EvaHype Sound's Podcast - March 01, 2019 00:00 - 1 hour ★★★★★ - 1 ratingEvaHype Sound The Remix Sound
Muevete Vol 2
EvaHype Sound's Podcast - March 01, 2019 00:00 - 1 hour ★★★★★ - 1 ratingEvaHype The Remix Sound
Muevete Vol 1
EvaHype Sound's Podcast - March 01, 2019 00:00 - 1 hour ★★★★★ - 1 ratingEvaHype The Remix Sound
Summer Scheme Vol 5
EvaHype Sound's Podcast - March 01, 2019 00:00 - 1 hour ★★★★★ - 1 ratingEvaHype The Remix Sound
The news industry in 2019 & how it affects PR
PR Resolution podcast - January 31, 2019 19:00 - 33 minutes ★★★★★ - 3 ratingsIn this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through...
Creating an award winning PR agency with Steve Strickland
PR Resolution podcast - December 11, 2018 14:45 - 37 minutes ★★★★★ - 3 ratingsSteve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds ...
Multi-channel marketing part 2: Measuring paid, earned, shared & owned
PR Resolution podcast - October 25, 2018 13:00 - 25 minutes ★★★★★ - 3 ratingsGini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros ...
Multi-channel marketing part 1: How Diageo measures PESO
PR Resolution podcast - October 02, 2018 21:00 - 51 minutes ★★★★★ - 3 ratingsStella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams an...
PR Measurement with AMEC
PR Resolution podcast - August 29, 2018 01:00 - 28 minutes ★★★★★ - 3 ratingsStella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new...
Inbound PR
PR Resolution podcast - August 07, 2018 00:00 - 28 minutes ★★★★★ - 3 ratingsPodcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She...
AI in PR
PR Resolution podcast - August 06, 2018 23:00 - 40 minutes ★★★★★ - 3 ratingsThis episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholder...
Who is Stella & why listen?
PR Resolution podcast - August 06, 2018 13:00 - 6 minutes ★★★★★ - 3 ratingsIn episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now. The PR Resolution podcast will cover hot topics in Public Relations. Stella, pr...
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