Multi-channel marketing part 1: How Diageo measures PESO
PR Resolution podcast
English - October 02, 2018 21:00 - 51 minutes - 47.9 MB - ★★★★★ - 3 ratingsMarketing Business Careers public relations future pr pr measurement measure pr public relations workflow digital pr online marketing peso Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo.
Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.
Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.
James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.
if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you. Special Guest: James Alexander .
Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo.
Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.
Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.
James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.
if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you.
Special Guest: James Alexander .