PR Resolution podcast
55 episodes - English - Latest episode: 2 months ago - ★★★★★ - 3 ratingsStella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
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Episodes
CoverageImpact. Will it solve the PR Industry's number 1 problem?
February 22, 2024 08:00 - 42 minutes - 77.4 MBIn this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack...
How to prove PR value in 2024
February 07, 2024 12:00 - 47 minutes - 86.2 MBIn the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024. Steph Bridgeman is the founder of ‘...
2024 PR Forecast with Stephen Waddington
January 04, 2024 12:00 - 31 minutes - 57.6 MBIt's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible. Stephen W...
How Influencers are Sharing the 'Essence of Cinema' for Cineworld UK
December 01, 2023 07:00 - 27 minutes - 51 MBIn this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to po...
Why the UK’s biggest corporates are at risk of reputational damage
November 10, 2023 08:00 - 37 minutes - 85.3 MBIn this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR. Alastair Shares examples of what can happen when PR and repu...
How Cultural Understanding & Rapid Media Response is Saving the World's Animals
September 28, 2023 10:00 - 44 minutes - 81.5 MBBev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide ...
How to Make Your Agency Profitable
September 07, 2023 07:00 - 43 minutes - 79.2 MBHow healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 mon...
The Power of Music Partnerships
August 18, 2023 11:15 - 35 minutes - 65.2 MBIn episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of...
How Crime Journalism led to a Leading UK Charity PR Newsroom
July 31, 2023 11:00 - 45 minutes - 84.1 MBIn this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK. We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back. We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom. Martin shares the Cance...
How a musical shoe led to a PR investment firm
June 22, 2023 14:00 - 37 minutes - 69.5 MBMargo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding. Margo experienced this first hand wh...
Inside Secret Cinema
May 31, 2023 17:00 - 27 minutes - 50.1 MBDue to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and marketing and how do they retain and grow that audience? Stella Bayles interviews Simon le Grice the new VP of Marketing at Secret Cinema to find out! Having originall...
How a PR team helped evacuate 54 Ukrainian orphans to the UK
May 04, 2023 22:00 - 43 minutes - 39.9 MBAs a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it! I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's th...
Coverage to Capital
April 30, 2023 21:00 - 49 minutes - 45.8 MBIn this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process. This conversation is fascinating, not just because of the correlation the resea...
How Music Grows Brands
March 06, 2023 09:00 - 35 minutes - 64.2 MBIn this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture. Former MD at Mixmag and now MD at new generation med...
Confidence in data: Behind the scenes at H+K Strategies
February 23, 2023 14:00 - 40 minutes - 74.3 MBThis episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K wa...
Brands & fans in sport & entertainment in 2023
December 12, 2022 20:00 - 42 minutes - 39 MBIn this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms. Now at MKTG as Vice President of content and communications, Amar and has team are experts at...
Getting the most from AMEC Measurement Month 2022
November 04, 2022 09:00 - 42 minutes - 38.9 MBAMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all. In this special episode of the PR Resolution Podcast I interview the Global Managing Director of...
PR & the most controversial World Cup in history
October 23, 2022 21:00 - 48 minutes - 44.7 MBAt the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems. So what does this mean to the huge World Cup audience? How does this affect ...
How one PR report is helping gain funding to connect Dads with soul
August 24, 2022 20:00 - 33 minutes - 30.4 MBStella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives. Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impac...
The PR powerhouse on every tech founders (& investors!) wish list
July 08, 2022 09:00 - 44 minutes - 41 MBIn this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups. Her experience of launching new tec...
The creative comms formula that drives b2b sales
March 10, 2022 10:00 - 46 minutes - 42.2 MBThis episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better. I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to in...
Gary Preston, CoverageBook take 2!
November 16, 2021 07:00 - 43 minutes - 27.8 MBThe day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook. Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in ...
How a PR infographic secured an NBA player a $64million deal
November 04, 2021 00:00 - 52 minutes - 25.4 MBIn this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and th...
Meet the PR team increasing the influence of the UK's biggest lifestyle media
July 01, 2021 23:00 - 49 minutes - 68.3 MBMedia readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to! I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the ...
Behind the scenes at Hearst UK; the PR team growing the most influential lifestyle media
July 01, 2021 23:00 - 49 minutes - 68.3 MBMedia readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to! I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the ...
Ethics & doing the right thing in PR
May 18, 2021 20:00 - 45 minutes - 17.5 MBIn this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time'...
The truth about news site traffic
April 06, 2021 14:45 - 49 minutes - 45.3 MBUnderstanding how people interact with news and media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles. So, in this episode, I intervi...
Who are you talking to?
February 19, 2021 10:00 - 44 minutes - 42.4 MBUnderstanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data. In this episo...
PR without borders
January 18, 2021 13:00 - 44 minutes - 41 MBIn this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices. Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for cli...
Diversity in Public Relations
November 09, 2020 09:00 - 41 minutes - 37.9 MBIn this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'. Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public. As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the ...
Understanding public feeling part 2: Crisis Communications
October 29, 2020 15:00 - 41 minutes - 38.3 MBThe second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manch...
Understanding public feeling (part 1)
October 13, 2020 07:00 - 43 minutes - 39.9 MBWith huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy. He ha...
Share of voice or share of search?
October 06, 2020 07:00 - 57 minutes - 53.1 MB'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we're allowed access to. At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a bra...
storytelling with data
July 16, 2020 14:00 - 56 minutes - 52 MBPublic Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast. Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell bette...
How to sell in to news desks during a pandemic
April 30, 2020 22:00 - 45 minutes - 41.5 MBThe PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK. I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-d...
Why FMCG PR needs to be amazon-ready
April 24, 2020 13:00 - 37 minutes - 34.8 MBSince the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow. Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Am...
How PR should work with paid media
February 27, 2020 12:00 - 38 minutes - 35.5 MBIt's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns. I wanted to find out how a leading paid agency approa...
A simple guide to attribution with russell mcathy
January 22, 2020 11:30 - 44 minutes - 41 MBIn this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits int...
Should you be affiliate marketing in 2020?
December 31, 2019 12:00 - 45 minutes - 41.5 MBWe've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue...
PR measurement: Sentiment analysis explained
November 27, 2019 09:00 - 37 minutes - 34.2 MBSentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple languages?! Sentiment is difficult, but without it we’re not fully evaluating Public Relations. So what steps can we take to fully analyse our work? In ...
Tinder for cows
September 10, 2019 14:00 - 38 minutes - 35.3 MBIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign. I uncover ...
An award-winning campaign: Tinder for cows
September 10, 2019 14:00 - 38 minutes - 35.3 MBIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign. I uncover ...
How much influence is left on Insta?
July 26, 2019 09:00 - 32 minutes - 29.9 MB'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years...
How to make your news story last longer
July 11, 2019 23:00 - 35 minutes - 33.4 MBWith the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. Listen to find out how. Special Guest: Jerrid Grimm.
should you be meme marketing?
June 05, 2019 16:00 - 24 minutes - 22.9 MBWith shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what c...
Can PR make TV?
May 24, 2019 22:00 - 38 minutes - 35.2 MBStella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms. In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audienc...
Social media measurement with Katie Paine (queen of metrics)
March 09, 2019 00:00 - 20 minutes - 19 MBStella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity. If social media is part of your campaigns this year, this episode is gold-dust. Special Guest: Katie Paine .
The news industry in 2019 & how it affects PR
January 31, 2019 19:00 - 33 minutes - 30.9 MBIn this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams. Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relati...
Creating an award winning PR agency with Steve Strickland
December 11, 2018 14:45 - 37 minutes - 34.7 MBSteve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative product globally across its 8 offices. In this episode, Steve shares how he and his and co-founder Gary...
Multi-channel marketing part 2: Measuring paid, earned, shared & owned
October 25, 2018 13:00 - 25 minutes - 23 MBGini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications. In this episode Stella asks Gini what the PESO model is, how it can help achieve bus...